• IUJ Journal of Management

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  • SJIF Impact Factor (2022): 7.458

    The IUJ Journal of Management

    The IUJ Journal of Management (IUJ-JOM) is the flagship journal of ICFAI University Jharkhand, Ranchi. The aim of the journal is to provide insight into the business and management research. It also creates a platform for the researchers, academicians, professors, practicing management professionals and proponents in disseminating original,

    theoretical and applied research in the field of management and allied disciplines. The Journal is a Bi-Annual, . . . . .Read more.

    ISSN NO : 2347 - 5080 Journal EOI : 10.11224/IUJ

  • SJIF Impact Factor (2022): 7.458

    Enablers & Challenges in the adoption of E-Cars: A Customers perspective with reference to Agra City

    Background: The automobile Industry, is witnessing new changes and one such change is of introduction of Electronic Vehicles (EVs). EVs refer to all those vehicles (2-wheelers, 3-wheelers, and 4-wheelers that require the support of Electricity for working and smooth functioning. This research paper has highlighted and analyzed Read more.

    ISSN NO : 2347 - 5080 Journal EOI: eoi.citefactor.org/11.11224/IUJ.12.01.01

  • SJIF Impact Factor (2022): 7.458

    Consumer Satisfaction and Post-Purchase Behaviour in the Hearing Aid Market

    This paper examines the challenges and opportunities in the hearing aid market, with a focus on consumer satisfaction and post-purchase behaviour. It highlights the importance of understanding the factors influencing user satisfaction, including audiological, device, service, and cost considerations. Read more.

    ISSN NO : 2347 - 5080 Journal EOI: eoi.citefactor.org/11.11224/IUJ.12.01.02

  • SJIF Impact Factor (2022): 7.458

    Agripreneurship: A Strategy for upliftment of Agriculture and Economic Growth of India

    For their primary source of income, India's rural population is largely dependent on agriculture and related activities. A continuing global concern is ensuring food security for a growing population in an era of ageing farmer populations Read more.

    ISSN NO : 2347 - 5080 Journal EOI: eoi.citefactor.org/11.11224/IUJ.12.01.03

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Enablers & Challenges in the adoption of E-Cars: A Customers perspective with reference to Agra City

Amber Dubey, Prof Sunita Malhotra

Keywords : : E-scooters, E-Bikes, E-Cars, E-Vehicles, Challenges, Enablers

EOI : eoi.citefactor.org/11.11224/IUJ.12.01.01

[Abstract]
Background: The automobile Industry, is witnessing new changes and one such change is of introduction of Electronic Vehicles (EVs). EVs refer to all those vehicles (2-wheelers, 3-wheelers, and 4-wheelers that require the support of Electricity for working and smooth functioning. This research paper has highlighted and analyzed the enablers and challenges in the adoption of Electric Cars with reference to Agra City. The literature reviewed by the researchers did not cover/give emphasis on the enablers and challenges, with respect to the adoption of E-Cars from the perspective of Customers. The Government of India especially the Automobile Dealers is now focusing on more and more production of E-Vehicles, (one of such Vehicles being E-Car) and also spreading more and more awareness regarding the importance of E-Vehicles. Besides this, the literature reviewed by the researchers did not focus anywhere on the challenges faced by the customers before purchasing Electric Cars. Aims and objectives: To study the enablers in the adoption of E-Cars from the perspective of Customers and To study the challenges faced in the adoption of E-Cars from the perspective of Customers

Materials and Methods: The researchers selected 20 target respondents in Agra owing E-Cars with whom the questionnaires were shared. In this study, Descriptive Statistics and Inferential Statistics have been used to analyze the data. The software used by the researchers for Data Analysis were IBM-SPSS and MS-Excel.

Results: It was found that lower registration Fees are the most significant enabler in purchasing an E-Car & Price is the most significant challenge faced in purchasing an E-Car.
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Citation Text :
Amber Dubey, Dayalbagh Educational Institute, Agra-282005, India E-mail: amber.dubey97@gmail.com
Prof Sunita Malhotra Dayalbagh Educational Institute, Agra

Consumer Satisfaction and Post-Purchase Behaviour in the Hearing Aid Market

Mr. Anjan Niyogi,Dr. Pallavi Kumari

Keywords : Hearing aids, consumer satisfaction, post-purchase behaviour, compliance, follow-up care, repurchase intentions, challenges, opportunities, innovation, user experience.

EOI : eoi.citefactor.org/11.11224/IUJ.12.01.01

[Abstract]
This paper examines the challenges and opportunities in the hearing aid market, with a focus on consumer satisfaction and post-purchase behaviour. It highlights the importance of understanding the factors influencing user satisfaction, including audiological, device, service, and cost considerations. The paper also explores the post-purchase behaviour of individuals who have acquired hearing aids, such as compliance with wearing, maintenance, seeking follow-up care, and repurchase intentions.

Key findings from the literature suggest that user satisfaction is influenced by a range of factors, including product quality, fit, comfort, durability, and user experience. Compliance with wearing hearing aids is crucial for maximizing the benefits of hearing rehabilitation, while seeking follow-up care ensures optimal performance and addressing emerging concerns. Satisfied users often become advocates for hearing aids, recommending them to others and promoting awareness of hearing care options.

concerns. Satisfied challenges faced by hearing aid manufacturers and healthcare providers in ensuring consumer satisfaction, such as meeting diverse user needs, balancing affordability and technology, keeping pace with advancements, and providing effective customer supertitles outlines opportunities for improvement, innovation, and enhancing the overall post-purchase experience through advancements in technology, improved customer support, and innovation in hearing aid design and technology.

The paper concludes that the future of the hearing aid market is promising, with exciting opportunities for technological advancements, improved user experiences, and increased access to hearing care for all. By embracing these opportunities and addressing existing challenges, the industry can contribute significantly to improving the quality of life for millions of people worldwide.
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Citation Text :
Mr. Anjan Niyogi, Research Scholar ICFAI University Jharkhand ICFAI Management School Email: anjanniyogi@gmail.com
Dr. Pallavi Kumari, Associate Professor ICFAI University Jharkhand ICFAI Management School Email: pallavikumari@iujharkhand.edu.in

Agripreneurship: A Strategy for upliftment of Agriculture and Economic Growth of India

Anju, Dr. Jasleen Kaur

Keywords : Agripreneurship, Entrepreneurs, Entrepreneurship Skills, Employment Generation, Poverty Reduction and Agribusiness.

EOI : eoi.citefactor.org/11.11224/IUJ.12.01.03

[Abstract]
For their primary source of income, India's rural population is largely dependent on agriculture and related activities. A continuing global concern is ensuring food security for a growing population in an era of ageing farmer populations and declining young involvement in agriculture. In this study, the primary topics covered were the basics of agribusiness, the need for its development in India. An understanding of how young people regard agriculture is provided by this review study. The study also covered government attempts to support agriculture entrepreneurship in India as well as challenges faced by young agripreneurs. Agriculture offers a lot of opportunity for entrepreneurship, but this potential can only be realised with efficient agri-element management. In order to attract young agricultural graduates, strategies that target the factors that determine agripreneurship should be developed. Agriculture must overcome a range of obstacles that impede growth and competitiveness.
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Citation Text :
Anju, Research Scholar, University School of Applied Management, Punjabi University, Patiala, Punjab, India E-mail: anjupawar289@gmail.com
Dr. Jasleen Kaur, Assistant Professor, University School of Applied Management, Punjabi University, Patiala, Punjab,India E-mail: jasleenmba01@gmail.com

Managerial - decision making in c. Elegans

Col Prof Dr J. Satpathy,Dr M. Isai

Keywords : managerial - decision-making processes, complex systems, Ongoing research, organism.

EOI : eoi.citefactor.org/11.11224/IUJ.12.01.04

[Abstract]
The nematode Caenorhabditis elegans has emerged as a powerful model organism for studying neural circuit function and managerial – decision making processes at the cellular level. Despite having only 302 neurons, C. elegans exhibits complex behaviors that are underpinned by intricate microcircuits involving sensory neurons, inter-neurons, and motor neurons. This work reviews the current understanding of how these microcircuits integrate sensory inputs, process information, and generate behavioral outputs that reflect managerial - decision-making. Key microcircuits involved in behaviors like chemotaxis, thermotaxis and mechano-sensation are highlighted, elucidating the roles of neurotransmitters, neuromodulators, and activity-dependent plasticity in shaping circuit dynamics. The well-mapped connectome of C. elegans has enabled computational modeling approaches that simulate the function of these microcircuits, providing insights into the neural mechanisms underlying simple managerial - decision-making processes. Despite its modest nervous system, C. elegans serves as a tractable platform for deciphering the fundamental principles governing neural information processing and managerial - decision-making at the circuit level. Ongoing research in this area holds promise for advancing our comprehension of how even simple neural networks can give rise to complex behavioral outputs, with implications for understanding higher cognitive functions in more complex systems.
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Citation Text :
Col Prof Dr J. Satpathy, Research Director, Neurointegral Scientific Institute of Colombia, Bogota, Republic of Colombia
Dr M. Isai, Seethalakshmi Ramaswami College (Autonomous), Affiliated to Bharathidasan University, Tiruchirappalli, Tamil Nadu, India

Analysis of Supplier’s Sustainability Indicators Influencing Satisfaction of Customers of Industrial Chemical Products

Dr. Kinsuk Mukherjee

Keywords : Customer Satisfaction, Sustainability, Environment-Social-Governance (ESG), Industrial Chemical Products., Sustainable Process Management (SPM), Sustainable Supply Chain Management (SSCM)

EOI : eoi.citefactor.org/11.11224/IUJ.12.01.05

[Abstract]
Sustainability, in recent times, has emerged as a significant concern across organisations, with industrial customers increasingly seeking sustainable supply chain management (SSCM) practices along with sustainable process management (SPM) to meet their environmental, social, and economic objectives. While Environment-Social-Governance (ESG) parameters are primarily responsible for the sustainability of a manufacturing firm, these firms are now using the ESG lens to analyse the performance of their suppliers. This study aims to analyse the ESG indicators of suppliers’ sustainable performance affecting customer satisfaction with selected industrial chemical products in the Indian context. From the literature survey, ESG indicators applicable to similar industries were identified as Product Stewardship, Management of Emissions (Greenhouse Gases, SOx, NOx, etc.), Water Management, Solid Waste Management, Workplace Health and Safety Management, Energy Management, Corporate Governance, and Information Security Management System, Compliance with Human Rights including Employee Well-being and Community Engagement. The significance and prioritisation of these ESG indicators were evaluated based on the perspectives of Indian customers of industrial chemical products. A case study approach was employed, collecting data through pre-tested structured questionnaires from 205 industrial customers across India. These customers represent various manufacturing sectors such as Tyres, Automotive rubber components, Lead-Acid batteries, Precipitated Silica, Power generation from Steam, and Carbon Black, procuring different chemicals as raw materials for manufacturing processes. Since the current study is involved in identifying the ESG indicators which can influence customer satisfaction for industrial chemical products, a descriptive research design has been adopted. From the results of the p-value, it is evident that all the identified ESG performance indicators are significant. As evident from the standardised regression coefficients (Beta value), the Management of emissions plays the most significant role followed by Product Stewardship in shaping customer satisfaction. Whereas, the factors that play the least significant role are Corporate Governance & Information Security Management Systems, Compliance with Human Rights including Employee Well-being and Community Engagement. The significance of other investigated factors varied among different types of customers. These findings are important for both the suppliers of industrial chemical products as they can develop action plans based on the significance and prioritisation of ESG indicators to enhance customer satisfaction.
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Citation Text :
Dr. Kinsuk Mukherjee, Research Scholar, ICFAI University Jharkhand, Ranchi, 835222, India Email: kinsuk29m@gmail.com

An Insight into the Indian Agro and Food Processing Industry

Dr. Pritha Chaturvedi,Prof. Sumit Kumar Sinha

Keywords : Entrepreneurship; Food Processing; Competitive Analysis; Agriculture development.

EOI : eoi.citefactor.org/11.11224/IUJ.12.01.06

[Abstract]
One Indian out of every two is thought to be dependent on agriculture for a living in India. India has around 52% of the arable land area as compared to 11% globally. A fresh strategy and technology is required to aid the new green revolution, given how drastically the agricultural landscape has changed. Even though agriculture is the primary source of income for the vast majority of people, there is still an equal amount of unemployed people because of low productivity. However, over the past few decades, the agro-food industry has grown quickly to become an organized sector with a promising future in socio-economic development of the nation. Our paper aims to provide insight into the current state and evolution of this industry in India, taking into account the government's reforms, subsidiaries, incentives, technological advancement, R&D, export potential, growth trajectory, limitations, and competition, among other factors. On the basis of which, we suggest developing an industry-focused action plan to promote the development and growth of the industry and the individuals associated with it.
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Citation Text :
Dr. Pritha Chaturvedi, Assistant Professor, ICFAI University Jharkhand Email Id: prithachaturvedi@iujharkhand.edu.in
Prof. Sumit Kumar Sinha, Assistant Professor, ICFAI University Jharkhand Email Id: sumitsinha@iujharkhand.edu.in

Big Houses Investments: Evidence from Domestic Institutional Investors Investments in India

Stock Market, Domestic Institutional Investors, Volatility, Domestic fund flows, Nifty Return, Relationship, Vector Auto Regression.

Keywords : Stock Market, Domestic Institutional Investors, Volatility, Domestic fund flows, Nifty Return, Relationship, Vector Auto Regression.

EOI : eoi.citefactor.org/11.11224/IUJ.12.01.07

[Abstract]
Background: Electronic health record systems have given rise to a tremendous transformation in the US healthcare industry. They have showcased their importance in securely managing patient data and information by eliminating paperwork or manual documentation. A considerable leap occurred in the EHR era when the Health Information Technology for Economic and Clinical Health (HITECH) Act was converted into law in 2009 to encourage the adoption of EHR systems. The usage of EHR systems has decreased the occurrence of medical errors and improved the accessibility of secure patient data sharing. This has resulted in increased communication between providers and patients, resulting in better and smoother delivery of patient care. This study aims to understand the Electronic Health Record Systems in US healthcare with the help of a literature review.
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Citation Text :
Dr . S.A.Atif Salar, Associate Professor, Al-Barkaat Institute of Management Studies, Aligarh Email:syedatifsalar@gmail.com

Buy Now Pay Later – A Comparative Study About The Awareness, Perception And Factors Influencing The Usage Of BNPL As A Payment Option

Shreya Parameswaran

Keywords : BNPL, Buy now pay later, payment option, perception, awareness, Debt accumulation.

EOI : eoi.citefactor.org/11.11224/IUJ.12.01.08

[Abstract]
Buy now pay later or BNPL is a payment option which refers to a short-term loan which is offered to customers by service providers, who are mainly focussing in the retail sector to pay for the product or service after a fixed duration with no additional charges. The concept of buy now pay later traces it’s origin to the aftermath of the world war 2 and had a recurrence during the later stages of covid thus emphasizing the fact that it comes as a key during the economic times when there is a peak in inflation leading to higher interest rates. This paper tries to focus on the awareness and perception about the BNPL service among the millennials and Gen z leading to the study of their usage pattern for the same. The paper concludes on the social, psychological and economic factors impacting the usage of BNPL thus understanding the environment which influences the usage of BNPL
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Citation Text :
Shreya Parameswaran, BBA Hons in Analytics, Undergraduate student, PES University Email: shreyaparameswaran88@gmail.com Prof. Gabriela Manogaran Assistant Professor, PES University

An Analysis of Influencing Factors in Production of Handicraft Sector in India

Dr. Dilip Kumar, Dr. P.V. Rajeev

Keywords : Handicraft, Production, Quality, Traditional, Markets, Customers etc.

EOI : eoi.citefactor.org/11.11224/IUJ.12.01.09

[Abstract]
Handicraft has been most diversified sector in India which scattered each state of the country. It is second largest employment generating sector after agriculture and mostly cottage-based production. The artisans of the crafts have plays fundamental responsibility to produce the quality products to the market but production section of the craft has facing so many problems, which adversely effects the overall sector. In this study, we investigate the most prominent issues related to the production section of the crafts which influence the handicraft sector.

The major influencing factors of the production section are fundamental support, manufacturing prospects, Information dissemination, procurement process and obstacles& Obstruction. These factors help to build up a elementary framework for the production of the crafts products and also provide a competitive products in the markets.

The paper is divided into four sections in which, the first sections discuss about the production section of the handicraft. The next section includes review of literature of different parameters of the production which influence the making of the handicraft sector. The third section deals about the objectives and research method of the paper and fourth part of the paper includes data analysis and interpretation of the influencing factors of the handicraft sector. The last section includes the findings and conclusions of the paper which highlighted the most influencing construct which control the whole production part of the handicraft sector.
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Citation Text :
Dr. Dilip Kumar, Assistant Professor, Faculty of Management Studies, GNSU, Jamuhar, Rohtas, Bihar Email: dilipbhu02@gmail.com
Dr. P.V. Rajeevm Professor, Institute of Management Studies, BHU, Varanasi

Behavioural finance and Investment decisions for Nascent investors

Prof Mrinmoy Roy, Chinmay S M Tekur

Keywords : behavioural finance, investment, market fluctuation

EOI : eoi.citefactor.org/11.11224/IUJ.12.01.10

[Abstract]
The field of behavioural finance is a vast and elaborate field that involves the study of hitherto less explored combinations of human factors like social, economic and personal inclinations towards finance and investments. It deals with the behaviours at a deeply personal level and also the correlation with the broader and external factors like markets and other investment avenues. Behavioural finance is to be looked at from a perspective of how an individual will address the anomalies arising out of common situations such as market fluctuations, risk patterns, geopolitical scenarios and personal goal setting with ROI as the standard of measurement. This paper will examine a range of such behavioural patterns and corresponding responses that an individual might take along with financial decisions.
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Citation Text :
Prof Mrinmoy Roy, PES University FOMC (Faculty of Management and Commerce) Email: roymrinmoy166@gmail.com
Chinmay S M Tekur, PES University FOMC (Faculty of Management and Commerce) Email: chinmaytekur@gmail.com

Business Transformation and the Digital Economy the Reasons for Development

Dr. Nazish Hasan

Keywords : Digital Economy, Business Development, E-Commerce, Financial Services, Development

EOI : eoi.citefactor.org/11.11224/IUJ.12.01.11

[Abstract]
Technology is the key to capture the next big world business as digital economy is taking faster place in the world which is connecting all the segment it has got huge potential in all the sectore and also related with customer satisfaction in B2C, B2B, B2G, it require skilled personal and theft and fraud protection it will be leading the future world, it is cost effectively profit making business with high financial flow which will affect the real world business and employment, the digital business will require more technology efficient personal.A s with the rise of technology and internet connectivity, the digital economy has become the reason for the growth of businesses. It makes the business more efficient and profitable if it is executed accurately. Also, technology has led to new ways to reach customers and makes it easier to adapt to market changes. Moreover, many companies spent $1.3 trillion on digital transformation in 2019. Also, nearly 70% of it was wasted, according to research followed by a published article in Harvard Business Review. However, if you are unaware or want an idea about how the digital economy and bus transformation have led to growth and development, you are at the right article. Here is the strategic information about the impact on business, positive and negative view of digitization, tools used for business transformation and more that has become the reasons for business growth
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Citation Text :
Dr. Nazish Hasan, Asst. Professor, SS Memorial College Ranchi Email: nazish.hasan01@gmail.com