Subscribe now to get notified about IU Jharkhand journal updates!
In COVID 19 period people are panic about the virus spreads. In this media advertisements help to know the information about the corona virus and awareness about the virus. The article focuses on the effectiveness of media advertisements during COVID 19 period. Data was collected from 169 respondents comprising people in Tirunelveli district. Statistical analysis tools such as percentage analysis, chi-square test. The result indicates that area of living and awareness of corona virus are same in all areas. There is no difference in creating awareness about corona virus in area level.
In COVID 19 period media advertisements are very effective to reach the information to the people. Government gives awareness about the corona virus with the help of media advertisements and introduced the product “kapasurakudiniri” to increase the immunity power. In media lot of advertisements are related to corona virus spreads and how to reduce the corona spreads. For eg: mask, and hand wash usage. In this period various advertisements related to soap, sanitizer, and mask. People go outside they must follow the social distance to safe ourself.
OBJECTIVES OF THE STUDY To know the effectiveness of media advertisements during COVID 19 period.
To identify the media advertisements create awareness of people about corona virus.
To analysis the socio-economic profile of the study.
To know the advertisements helps to learn about the corona virus.
REVIEW OF LITERATURE
Primary data was collected from the respondents through systematicallypreparedsurveydoneplanned interview methods.
The key source of evidence for secondary data was collected from old records, and the websites books, journals, newspaper etc. ANALYSIS AND INTERPRETATION
Source: Computed Data
The value of chi-square is 2.145 (df=4) and associated significant value is .709. It is greater than p value .05. Therefore, the null hypothesis is not rejected. Hence, there is no significance association between area of living and advertisements about awareness of corona virus. So, it can be concluded that respondents’ Advertisements about awareness of corona virus are same according to area wise. From the cross table clearly explained area of living and advertisements about awareness of corona virus same people are highly satisfactory to advertisement about the awareness of corona virus.
It conclude that COVID 19 period all the people are fear about how to safe themselves. An advertisement is one to communicate the people and passes the information. In media advertisements is very useful to create awareness and knowledge about the corona virus. Avoid spreading fake advertisements through social media about corona virus.