• SJIF Impact Factor (2019): 6.148

    The IUJ Journal of Management

    The IUJ Journal of Management (IUJ-JOM) is the flagship journal of ICFAI University Jharkhand, Ranchi. The aim of the journal is to provide insight into the business and management research. It also creates a platform for the researchers, academicians, professors , practicing management professionals and proponents in disseminating original,

    theoretical and applied research in the field of management and allied disciplines. The Journal is a Bi-Annual, . . . . .Read more.

    ISSN NO : 2347 - 5080 Journal EOI : 10.11224/IUJ.06.01
  • SJIF Impact Factor (2019): 6.148

    Effectiveness of Health Care Service Sector related Public Service Print Media Advertising in Tripura, India

    In India Public service advertising related to health care service sector regularly carried out by the Central and State Government. Some important health care service sector related public awareness campaign are Dengue, Women health, Smoking, Swine Flu, HIV / AIDS, Don’t drink and drive, Anti-Alcohol , Cancer, Polio, Typhoid, Thalassemia,

    Drinking and smoking, Family Planning, Malaria, Iodine salt, Immunization for kids in government Hospital etc To promote. . . . . . . Read more.

    ISSN NO : 2347 - 5080 Journal EOI : eoi.citefactor.org/10.11224/IUJ.07.01.01
  • SJIF Impact Factor (2019): 6.148

    A Study Of Customer Attitude Towards Online Shopping In Solan District Of Himachal Pradesh

    Purchasing products or services over the Internet, online shopping has attained immense popularity in recent times, mainly because people find it convenient and easy to shop from the comfort of their home or office and also eased from the trouble of moving from shop to shop in search of the good of a choice.

    A platform where consumers can directly buy goods and services over the internet is known as Online Shopping. In simple words Online shopping is defined . . . . .Read more.

    ISSN NO : 2347 - 5080 Journal EOI : eoi.citefactor.org/10.11224/IUJ.07.01.02
  • SJIF Impact Factor (2019): 6.148

    Effect of Online Customer Feedback System on Marketing of Indian Retail Industry

    Understanding the purchase intentions of an online customer is a prior one for marketers competing in the fast-expanding marketplace. Marketers are always ready to undertake online customer feedback process because of the various benefits it provides to them that it is easy to communicate with customers, better control, and competitive advantage

    And last but not the least which is most important for every marketer is to provide improved customer service.. . . . . . . . Read more.

    ISSN NO : 2347 - 5080 Journal EOI : 10.11224/IUJ.06.01.03

Best Paper Awarded

June - 2019

( Dr. Dhananjoy Datta & Dr. Mrs. Amita Kumari Choudhury )

Keywords : Effectiveness, Public Service Ad, Health Care Industry, Print Media

EOI :

[Abstract]
Management of the economics of public service advertising of health care service sector shall be followed very efficiently and effectively by any nation proactive to human beings or society in general. In this context the main objective of this study is to examine the effectiveness of Health Care Service Sector related Public Service Print Media Advertising in Tripura, India. This study is mainly based on the primary and secondary data. Primary data collected through pre-tested questionnaire and secondary data collected from the various sources like Published report, Web Articles, Journals and research report etc. Percentage analysis through table, pie-chart, bar diagram, Chi square (x2) tests, Phi & Cramer's V Value and Pearson Correlations were applied to test the research hypothesis with the help of SPSS. However, from the whole analysis of the study it can be strongly concluded that the public service advertising related to advertising on health care service sector through print media is effective and it is observed that all the study have provided some positive outcome and further expansion of field study frequently basis may give more effective and efficient social wellbeing’s
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Citation Text :
Dr. Dhananjoy Datta & Dr. Mrs. Amita Kumari Choudhury, Effectiveness of Health Care Service Sector related Public Service Print Media Advertising in Tripura, India; Vol.7, No.1, June 2019.

( Esha Bansal & Prof. (Dr.) H.P Singh )

Keywords : E-Commerce, Customer satisfaction, Online Shopping

EOI :

[Abstract]
India is a large and strategic consumer market. People in India prefer to shop online these days. Hence, retailers are devising strategies to meet the demand of online retailers. The present research paper has used qualitative and quantitative research methods to study the impact of demographic factors of consumers on on-line shopping parameters like satisfaction with online shopping, frequency of on-line shopping, amount of items purchased, and overall spend on on-line shopping.The data were collected through structured Questionnaire.
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Citation Text :
Esha Bansal & Prof. (Dr.) H.P Singh, A Study Of Customer Attitude Towards Online Shopping In Solan District Of Himachal Pradesh; Vol.7, No.1, June 2019.

( Sucharita Debnath )

Keywords : online customer feedback, product quality, promotional tools, online reviews, online experience.

EOI :

[Abstract]
In today’s fast-changing world, online customer feedback is a prerequisite for marketers and brand owners to design the latest products instantly. Online customers are always eager to know whether marketers and brand owners really improving or re-designing their products according to online customer responses. This study is to examine the effect of online customer feedback system for service quality improvement in time-bound manner and improvement in goods also in Indian retail market. Some relevant grounds (product quality, the reach of promotional tools, online reviews and overall online experience of customers) are undertaken to evaluate the effect of online customer feedback on marketers in the retail industry. The finding reveals that the overall online experience of customers highly influences the effect of online customer feedback system for marketers in the retail industry. Data reveals that female respondents having an annual income (between Rs. 1,00,001 and Rs. 5 lakhs) with an age group of 21 to 30 highly influences the online customer feedback system in Indian retail industry. The overall finding of this study provides implications for marketers and brand owners regarding online customer feedback system in the Indian retail industry.
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Citation Text :
Sucharita Debnath, Effect of Online Customer Feedback System on Marketing of Indian Retail Industry; Vol.7, No.1, June 2019.

( Dr. Dilip Kumar & Prof. Rajeev P.V )

Keywords : Handicraft, Retailer, Artisans, customers etc

EOI :

[Abstract]
This study focuses on the retail sector of handicraft in Varanasi city, Uttar Pradesh, as an important segment between producers and users of craft items. The retail sector of craft provides a significant platform where producers sell their crafts and customers buy craft items according to their uses. In this study, we investigate the most prominent issues related to the retail sector, which negatively affects the growth of crafts selling.

The major influencing factors of the retail sector are customer's conformity, Information dissemination, shop's visibility, customers' demands, and retailer's choices. These factors help to strengthen the bonding between the producers and users of the craft items and it helps the artisans to produce crafts according to the customers.

The paper is divided into four sections in which, the first section discusses about the retail sector of handicraft craft and the methods of selling the craft items. The next section includes the review of literature related to the different aspects of the retail shops. The next section deals about the objectives and research method of the paper and fourth section deals with the data analysis and interpretation of the study of the retail sectors of the crafts. The last section includes the findings and conclusions, which highlighted the most influencing factors which adversely affects the selling of the craft products.
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Citation Text :
Dr. Dilip Kumar & Prof. Rajeev P.V, An Analysis of Influencing Factors of Handicraft Retail Sector; Vol.7, No.1, June 2019.

( Ranjan Dasgupta )

Keywords : Artificial Emotional intelligence, Affective computing, research, progress.

EOI :

[Abstract]
Artificial Emotional intelligence or Affective computing is one of the latest and most discussed topics in the world of Artificial intelligence. According to Business Wire(2017) which is from the world famous business house Berkshire Hathaway forecasted that “ affective computing market was valued at US$6.947 billion in 2017 and is expected to grow at a CAGR of 42.63% to reach a market size of US$41.008 billion by the year 2022. Emotional Artificial Intelligence is incorporating emotion in artificial intelligence which means enabling a machine to recognize, interpret, Process and simulate the feeling of emotion or effect. This article explores the concept, research, progress and the impact of the of this new contemporary horizon in the business and the life as a whole.
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Citation Text :
Ranjan Dasgupta, Artificial Emotional Intelligence – A New skyline; Vol.7, No.1, June 2019.

( Cs Pooja Shukla & CS Pragati Kumari )

Keywords : Gender Neutrality, Business Acumen, Companies Act, Boardrooms

EOI :

[Abstract]
Indian Society is a male dominated society. Status of women in our society has kept fluctuating from the ancient time. Her status has witnessed both the period of subjugation and liberation. Social status of women in the society has degraded her status in the corporate sector as well. Presence of strong business acumen along with inborn ability of acting as a nurturer makes her presence necessary in boardroom. Capacity of forming widely skilled creative teams along with dedication towards the work makes her presence in corporate boards justified. Presence of women brings great social sensitivity and deters impulsive risk oriented decision making. India being leading country in the world to have the head of state as female, our boardrooms is still lagging behind in having sufficient representation of women. Although article 16 of the constitution of India guarantees equal opportunity of employment to all its citizens but a lot needs to be done in the corporate sector especially for boardroom gender neutrality. In India several legislations have been enacted by the Government for restoring the status of women. Companies Act, 2013 by its second proviso ( noun, meaning – a condition or qualification attached to an agreement or statement ) to section 149(1) makes a humble attempt towards gender neutrality along with the Securities and Exchange Board of India through its Regulation 17(1) of SEBI (Listing Obligations and Disclosure Requirements) Regulation, 2015. The present paper focuses on the need of gender neutrality in Indian Boardroom.
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Citation Text :
Cs Pooja Shukla & CS Pragati Kumari, Women Directors :Initiatives towards gender neutrality in Indian Companies; Vol.7, No.1, June 2019.

( Dr. Naseer Mohamed Jaffer, Dr. Amalanathan Paul & Agnus Baby )

Keywords : CSR expenditure, Minimum wages, Skill India Campaign, CSO Projects

EOI :

[Abstract]
The new Corporate Social Responsibility rules which became effective from April 1, 2014 and the Skill India Campaign launched on July 15th, 2015 have a number of business implications. In general, there is a lack of CSR compliance in many countries including India. Living wages and even minimum wages are not paid in many work places. The CSR expenditure on skill development is small and falling. There are legal, economic and social implications of these trends. The objective of the study is to study whether CSR activities have the potential to bring about a people’s capitalism and to know whether Corporate Social Opportunity (CSO) projects will be more effective in pushing the skill India campaign forward. The data collected in previous studies and reports will be used with due acknowledgement. Recommendations and suggestions for further research are given at the end of the study.
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Citation Text :
Dr. Naseer Mohamed Jaffer, Dr. Amalanathan Paul & Agnus Baby, Dr. Naseer Mohamed Jaffer, Dr. Amalanathan Paul & Agnus Baby; Vol.7, No.1, June 2019

( Nitumoni Kalita, Neha Gupta & Dr. Pooja Kushwaha )

Keywords : e-commerce, WEB QUAL, start-ups, usability, effectiveness, customer preference.

EOI :

[Abstract]
As per the report published by Admitad, e-commerce market of India is going to touch $52 billion by 2022 which is amounted $25 billion in 2017. This growth is lead by the presence of successful e-commerce companies in the country. Websites play the most important role in the success of any e-commerce company. This paper is an attempt to find the effectiveness of websites and customer preference on the usability of the websites. In addition, this paper will help in the finding of the usability problems of an e-commerce website. So it’s very important for e-commerce companies to maintain a standard and easy usability in their website service. The research suggested WEB QUAL as a tool for evaluating the problem areas in their specific site. Further e-commerce start-ups in the e-commerce industry will get an idea about how to enter the e-commerce market with an effective site and existing firm can develop them self in the parameter they are lacking.
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Citation Text :
Nitumoni Kalita, Neha Gupta & Dr. Pooja Kushwaha, Evaluating E-commerce Site on WEB QUAL Dimension; Vol.7, No.1, June 2019

( Rahul Joshi )

Keywords : Economy, Tax, Indirect tax, Goods and Service Tax, transparency

EOI :

[Abstract]
Goods and Services tax scheme is one of the most popular indirect tax schemes launched by Government of India with a vision to improve the unity of the Indian common market. Here, burden of tax fall on the consumer of goods and services. It has been known to most of the people that NDA led Vajpayee Government gave the proposal of GST back in 2000 and it was initiated in the Year 2000 only. The researcher takes objectives for present study to cognize the concept of GST, to study the features of GST and to evaluate the advantages and challenges of GST. Researcher find out that due to disorient environment of Indian economy, it is the demand of time to implement GST. The GST is the only indirect tax that directly affects all sectors and sections of our economy. This paper deals with the introduction of GST, objective, benefits proposed GST and its conclusion.
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Citation Text :
Rahul Joshi, Goods and Services Tax: future opportunities and challenges; Vol.7, No.1, June 2019.

( Dr. Waseem John & Dr. Beenish Shameem )

Keywords : Internet technology, banking, consumers, managers

EOI :

[Abstract]
With a rapid growth of internet technology and cost effective access to the internet the banking industry has seen a paradigm shift in terms of how consumers are rapidly accepting internet banking and other banking related services. India is one of those countries where the access to the internet has become relatively cheaper thus resulting in more exposure to the internet and internet banking. This study examines the impact of Trust, Perceived Usefulness and Perceived Ease of Use on the Behavioral Intentions to use Internet banking in college going students. The data were collected from 203 young university students who were in their first and second year of graduation. The results show that the Trust, Perceived Usefulness and Perceived Ease of Use have a positive and significant impact on the Behavioral Intentions to use Internet banking. Further, implications for managers are presented.
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Citation Text :
Dr. Waseem John & Dr. Beenish Shameem, Internet banking adoption among young adults in India: A study of behavioral intentions, perceived usefulness and perceived trust by Integrating TAM; Vol.7, No.1, June 2019.

( Sonal & Dr. Vishal Kumar )

Keywords : m-payments, consumers, barriers, adoption

EOI :

[Abstract]
India has witnessed a tremendous growth in digital payments in the recent past. Smart phone has become an integral part of the Indian society and with the growth in the use of smartphones in the country m- payment has gained both opportunity and popularity. India is home of largest youth population so it is obvious to expect a large number of users for m-payment but still the growth in adoption of m-payment is at a tortoise speed which makes us to understand the con-sumer perception towards mobile payment and the barriers faced by them so the objective of this research is to study the perception of the consumer about the mobile payment system. The pre-sent paper focuses on the analysis of the adoption level of the m-payment systems by customers. Primary data was collected from 150 respondents in Ranchi. The collected data through the questionnaire were analyzed statistically by using chi- square technique using SPSS.
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Citation Text :
Sonal & Dr. Vishal Kumar, Status of M-Payment and its adoption by consumers; Vol.7, No.1, June 2019.

( Dr. Dipangshu Dev Chowdhury )

Keywords : Money Metric Poverty, Multidimensional Poverty, Fuzzy Set

EOI :

[Abstract]
Measurement of poverty has always gone through serious difficulties and dilemma in India. Time and again, the methodology adopted for measuring poverty has been subjected to serious scrutiny for modification and restructuring. The Planning Commission, of India has always relied on the Money Metric or income/consumption approach, but it will be a great methodological error if poverty is considered simply as an economic problem. The present study seeks to apply and the Multidimensional approach to find out the severity and incidence of poverty in Tripura. The primary data analysis confirms incidence of multidimensional poverty in Tripura with greater severity in rural areas. Comparison between two districts shows that severity of poverty is higher in Dhalai district. It is observed that along with household level measures the proper functioning of government schemes and programmes are necessary to control and alleviate poverty.
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Citation Text :
Dr. Dipangshu Dev Chowdhury, Multidimensional Analysis Of Poverty In Tripura; Vol.7, No.1, June 2019.

( Dr .CA Shilpa Vasant Bhide )

Keywords : Gross Domestic Product per Capita, Personal Taxation, Regression Analysis

EOI :

[Abstract]
When the Gross Domestic Product(per Capita) increases the common persons financial ability and his standard of living is rising. The present study covers the relation between the personal income tax and the gross domestic product per capita. It is assumed in the initial stage of the study that as the per capita GDP raises the standard of living giving a rise to more personal tax being paid. Regression and Correlation analysis is conducted to evaluate the contention of the researcher. More the income more is the spending as well as taxpaying, as the individual due to his increased income level pays more tax as he or she falls now in the taxpaying bracket. The Gross domestic Product per capita and the personal income tax seems to be rising since many years. The study proves that there is a linear relation between the Gross domestic Product per capita and the personal income tax. The study does not cover direct taxation as the study excludes corporate taxation from its scope. It also excludes the other direct taxes collected.
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Citation Text :
Dr .CA Shilpa Vasant Bhide, Regression Analysis of India ‘s Gross Domestic Product per Capita and Personal Income Tax; Vol.7, No.1, June 2019.

( Dr. Sweta Singh & Mr. Yogesh Singh )

Keywords : Social media, Online shopping, Purchase, Consumer, Communication.

EOI :

[Abstract]
Social media has to a great extent revolutionized the way Internet users communicate and interact with each other. Its use has also exploded in the last several years, so much that it now touches each and every facet of our lives. Therefore, it can be very well said that it has now become a major factor in influencing different aspects of consumer behaviour including awareness, information acquisition, opinions, attitudes, purchase behaviour, post-purchase communication and evaluation which are very important for increasing your business exposure. This has encouraged a large number of firms to capitalize on different approaches for promoting their products and services to consumers. However, there is much debate about the potential of social media as a platform for marketing, and the viable strategies that could constitute them as a possible solution for future ventures. Several researches have been conducted, however, only a limited number of studies have managed to explore the business potential of social media. Social media has become one of the primary tools for higher levels of fan engagement through proper content sharing. This paper aims to focus on how specific aspects of social media websites motivate the users to browse/search for products, and the effect it has on their purchase and information sharing intentions. It also focuses on how the customer base is engaged through social media. The data for the study has been obtained from 300 social media users across India. After extensive study the outcomes indicate that specific aspects such as convenience, adventure, idea and word of mouth, trigger the social media users. These impacts the users’ intention to browse/search for products on social media platforms. Finally, it can be seen that browsing intention is linked significantly in a positive manner with the purchase intentions of consumers.
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Citation Text :
Dr. Sweta Singh & Mr. Yogesh Singh, Social Media Marketing For Successful Communication And Attraction Of Consumers; Vol.7, No.1, June 2019.

( Sartaj Hussain, Prof. K. V. Bhanu Murthy & Dr. Amit Kumar Singh )

Keywords : stock market, heterscedasticity, asymmetric effect, conditional volatility, GARCH.

EOI :

[Abstract]
This study aims to gain insights on various issues that surround stock market volatility. For this purpose, more than forty empirical studies have been examined to critically assess issues like, heteroscedasticity, asymmetric effect, risk-return framework, spillovers and forecasting accuracy. With the help of time-series plots, the study demonstrates in layman terms how mean-reversion, clustering and heteroscedasticty exhibits in stock market volatility. This study finds GARCH variants to have a wider applicability in the modelling of volatility persistence despite fearing poorly in evaluation against naive methods like realised volatility, EWMA. The asymmetric effect doesn’t seem to be as strong at firm level as it appears at the broad market index level. Evidence of statistically weak relation between conditional volatility and expected returns raises questions about accuracy of the volatility measures plugged for testing the relation. In case of spillover effects, immunity/propensity of a market to face/generate systemic shocks from/to other markets is likely to be determined by level of market development. On the whole, empirical findings lack a general consensus on the volatility properties. This may be due to sensitivity of different findings to the models and frequency and time length of sample data used by the study./em>
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Citation Text :
Sartaj Hussain, Prof. K. V. Bhanu Murthy & Dr. Amit Kumar Singh, Stock Market Volatility: A Review of the Empirical Literature; Vol.7, No.1, June 2019.

( Dr. Seema Laddh & Sharvaree Shinde )

Keywords : Video Streaming, Netflix, Amazon Prime, Consumer Behaviour

EOI :

[Abstract]
Video Streaming report dives deep into the expanding streaming market, exploring howstreaming Industry fits into the home ecosystem as a replacement. The objective of this research is to understand examining profiles of users, identifying strategies of Netflix and Amazon Prime align with future shifts in this fast-changing market analyse relation between demographic profile (age, gender) of consumer and their behaviour towards consumption of online video streaming channels, to identify perception of Indian consumer based on factors such as Price, Quality, Content, Device friendly for Netflix and Amazon Prime Video.
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Citation Text :
Dr. Seema Laddh & Sharvaree Shinde, Transition of Consumer Towards Video Streaming Industry:A comparative analysis of Netflix and Amazon prime; Vol.7, No.1, June 2019.

( Biswarup Chatterjee )

Keywords : Fake News; Management Graduates; Social Media; factor analysis; Nationalistic Perception; likes and shares; relations.

EOI :

[Abstract]
The empirical study is based on the context of identifying some prominent factors among students for spreading of fake news through Social Media. The location of conduction of the study is Kolkata. To initiate the study extensive literature reviewhas been done to identify the well-defined factors for spreading of fake news in and around the world, especially among college students. After identification of the variable structured questionnaire has been prepared and randomly distributed among management students of Kolkata. Only 50 replies have been found legitimate to analyze. Then Principal Component Method of Factor analysis has been applied for classification of variables and for detecting structure in relationship between variables. However author limits the study to the data reduction and identification of most important factors which affects the spread of fake news among the sample. The study found that strong nationalistic attitude driven by perception, relationship with the sender and strong urge to generate massive likes and shares has been emerged as key factors among the several other factors to spread of fake news.
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Citation Text :
Biswarup Chatterjee, Factors contributing towards Spread of Fake News Through Social Media Among College Grads; Vol.7, No.1, June 2019.

( Kamakshi Raman & Prof. Dr. Bhavna Agarwal )

Keywords : Human Resource, challenges, engagement, companies.

EOI :

[Abstract]
Human Resource in any organization is one of the key resources and a critical element in contributing to its performance does not need any reiteration. The overwhelming importance of this people resource is due to the fact that this is the only resource which can produce unlimited results through better engagement and innovative ideas. When motivated to use their potential, employees can accomplish results and create new and better ideas beyond expectations. In the context of this backdrop, one of the major factors that constantly challenges today’s business leaders, managers and supervisors is arguable.How to keep their employees happy — and have a positive impact towards enhancing productivity Well, their worry is not unfounded. Gallup studies say that 87% of employees worldwide are not engaged and the interesting thing is that many companies that are experiencing a crisis of engagement aren't aware of it. However, on the other side, Gallup's best clients have an employee engagement rate of more than 21 times the global engagement rate and these companies outperform their peers by 147% in earnings per share.
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Citation Text :
Kamakshi Raman & Prof. Dr. Bhavna Agarwal, Developing The Leadership Capabilities For Creating A Happy Workplace To Leverage Human Resource Potential; Vol.7, No.1, June 2019.

( Rajat Ghosh )

Keywords : Retail, Women, Consumer Behaviour, Market, Customer Satisfaction

EOI :

[Abstract]
India is a country with various personalities and resources where people wish to use a variety of products and services for their household consumption. Women can take the decision about shopping for her as well as family or group. Retailing is one of the largest private industry in the world also India’s fastest growing industry. Indian retail is spoken for a remarkable growth with the changing demographics and rising income and quality of life of the people. In this article the researcher would like to determine the various attributes that affecting to the women customers and their different segments like age, education, income segments, family type, marital status etc.The aim of this study is to analyse the demographic attributes of women consumers buying behaviour of organized retail in Kolkata, identify the factors influencing the women consumer’s decision-making process and assess whether any relationship exists between the factors brought out from the study and demographic factors. The various tools used like percentage analysis, chi-square test, correlation, Anova table analysis method. Finally, conclusions were given based on the findings to develop the retail growth as parallel with the consumer behaviour. This research article gives the tight remarks and direction for future research scope.
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Citation Text :
Rajat Ghosh, Women Consumers’ Buying Behavior In Organized Retail With Special Reference To Kolkata; Vol.7, No.1, June 2019.