( Dr. Dhananjoy Datta & Dr. Mrs. Amita Kumari Choudhury )
Keywords : Effectiveness, Public Service Ad, Health Care Industry, Print Media
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Management of the economics of public service advertising of health care service
sector shall be followed very efficiently and effectively by any nation proactive
to human beings or society in general. In this context the main objective of this study
is to examine the effectiveness of Health Care Service Sector related Public Service Print
Media Advertising in Tripura, India. This study is mainly based on the primary and secondary data.
Primary data collected through pre-tested questionnaire and secondary data collected from the various
sources like Published report, Web Articles, Journals and research report etc. Percentage analysis
through table, pie-chart, bar diagram, Chi square (x2) tests, Phi & Cramer's V Value and
Pearson Correlations were applied to test the research hypothesis with the help of SPSS. However,
from the whole analysis of the study it can be strongly concluded that the public service advertising
related to advertising on health care service sector through print media is effective and it is observed
that all the study have provided some positive outcome and further expansion of field study frequently
basis may give more effective and efficient social wellbeing’s
Citation Text :
Dr. Dhananjoy Datta & Dr. Mrs. Amita Kumari Choudhury, Effectiveness of Health Care Service Sector related Public Service Print Media Advertising in Tripura, India; Vol.7, No.1, June 2019.
Dr. Dhananjoy Datta & Dr. Mrs. Amita Kumari Choudhury, Effectiveness of Health Care Service Sector related Public Service Print Media Advertising in Tripura, India; Vol.7, No.1, June 2019.