• IUJ Journal of Management

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  • The IUJ Journal of Management

    The IUJ Journal of Management (IUJ-JOM) is the flagship journal of ICFAI University Jharkhand, Ranchi. The aim of the journal is to provide insight into the business and management research. It also creates a platform for the researchers, academicians, professors , practicing management professionals and proponents in disseminating original, theoretical and applied research in the field of management and allied disciplines.

    The Journal is a Bi-Annual (November and May), double blind reviewed journal, . . . . .Read more.

    ISSN NO : 2347 - 5080 Journal EOI : 10.11224/IUJ

  • A Comparative Study of Teaching Aptitude among Teachers of Government aided and Self Financed Colleges in NCR

    Teaching Aptitude can be defined as a condition or set of characteristics possessed by an individual, indicative of the ability to grasp not only the subject matter but also the aims and processes of education (Dave N. and Raval D., 2015). It predicts a person's ability to explain difficult points and clarify obscurities.

    Right aptitude is the source to create competitive advantage for the organization and higher educational institutes, . . . . . .Read more.

    ISSN NO : 2347 - 5080 Journal EOI : 10.11224/IUJ

  • Impact of Trade Liberalisation on Agricultural Products in India: A Comparative Analysis of Pre and Post Reform

    It is a saying that, “Everything Else Can Wait but Not Agriculture.”
    LPG (Liberalisation, Privatisation, and Globalisation) is the new buzzword that has come to the world since the dawn of the nineties of the last century. Liberalisation as a part of this worldwide phenomenon (LPG) has become a major component in the reform process of the Indian economy in the year of 1991, July 24 with the introduction of New Reform Policy. . . . . .Read more.

    ISSN NO : 2347 - 5080 Journal EOI : 10.11224_IUJJOM-2017-05-02-02

  • Use of Social media for communication by Top Business Schools in India

    Organizations communicate to their stakeholder through various channels of communication. The mass media communication may be termed as advertising or publicity. The direct communication is termed as direct marketing. The advances in communication technology have created Social Media, capable of communicating with large groups of stakeholder as well have personalized messages.

    The selection of the media is critical to ensuring the message conveys to the to the appropriate target audience at an appropriate time. . . . . . . . Read more.

    ISSN NO : 2347 - 5080 Journal EOI : 10.11224_IUJJOM-2017-05-02-03

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Nov - 2017

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Effectiveness of Agro- Marketing in Odisha: An Empirical Study on the Relationship between Major Factors

( Anil Kumar Mishra & Rabinarayan Patnaik )

Keywords : Cluster, cropping intensity, land, irrigated area, NCA

[Abstract]
In an agro-based region like Odisha, when most of the developments are taking place related to maximizing the benefits to the stakeholders of rural places, the time has come to understand the underlying factors responsible for developing the framework of this process. There are various opinions related to make this development process visible, and at the same time providing scope to evaluate the outcomes. Amidst all these policies and strategic dimensions, the most eligible factors, i.e. the productivity of resources (mostly in terms of fertility factor) and the space utilized for the said purpose can be put on a measurement platform. The present study of ours makes an attempt to understand the underlying relationship between the use of these main variables of the land and productivity in regard to the agro-developmental processes.
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Citation Text :
Anil Kumar Mishra & Rabinarayan Patnaik , Effectiveness of Agro- Marketing in Odisha: An Empirical Study on the Relationship between Major Factors; Vol.5, issue.2, Nov 2017.

Impact of Trade Liberalisation on Agricultural Products in India: A Comparative Analysis of Pre and Post Reform

( S.K.Padhi & Madhumita Dey )

Keywords : Trade liberalisation, Agricultural export and import, 1991 Reform

[Abstract]
This paper aims to investigate how the ‘liberalisation of trade’ which is a part of the global synchronisation namely LPG (Liberalisation, Privatisation, and Globalisation) has affected the trend, composition, and pattern of trade in agricultural products in India, by studying 34 years of performance during the post-reform period (1990-91 to 2013-14) and the immediate pre-reform period (1980-81 to 1989-90). It demonstrates that the post-reform period has been characterized by an acceleration in the growth rate of production of tradable agricultural products as well as increasing trend in its share in total national trade. The results are empirically tested with simple descriptive statistics like dummy variable regression model and annual growth model with the help of different variables and their ratios like TAP to TT, TAT to TT, TAT to GDP at factor cost, agricultural export and agricultural import. The economic interpretation of the result reveals that there is positive ascendancy over the concerned ratios and the share of agricultural trade to Total Trade has been increasing in the post-reform period. But in the face of global competitiveness and a shortage of food grains in the domestic market, it is becoming hard to maintain a constant level of contribution in export and earn a surplus in agricultural trade. More solid and consistent trade policies needed to be initiated in order to reap the benefit out of trade liberalization on our primary sector.
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Citation Text :
S.K.Padhi & Madhumita Dey , Impact of Trade Liberalisation on Agricultural Products in India: A Comparative Analysis of Pre and Post Reform; Vol.5, issue.2, Nov 2017.

Use of Social media for communication by Top Business Schools in India

( Nagapavan Chintalapati & Venkata Srinivas Kumar Daruri )

Keywords : Social Media; Business Schools; User Generated Content (UGC)

[Abstract]
Social Media (SM), a part of communications strategy of any organization, is a hybrid channel as the control of the organization on messaging through social media is limited. The prevalence of the Internet and the online social networks has increased the reach of messages within a limited time span reducing the response time available to organizations. The organization’s ability to engage with the different stakeholders through social media has to be studied and mechanism for understanding the same has to be evolved. In this context, a study was conducted on the use of social media by 105 of the top Business Schools in India. The study used Internet based data through websites and SM sites. The metrics are defined for Facebook and Twitter and performance of various Business Schools were statistically analyzed. This is descriptive research, where the sampled institutions were compared on different demographic variables using appropriate statistical tests.
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Citation Text :
Nagapavan Chintalapati & Venkata Srinivas Kumar Daruri , Use of Social media for communication by Top Business Schools in India; Vol.5, issue.2, Nov 2017.

Transactional Efficacy of Internet in Rural India

( Seema R Laddha )

Keywords : Internet, Rural, demographics, social media, expected use

[Abstract]
The Internet is developed as a source of information for enhancing knowledge for better productivity & increase efficiency. But over time, with developments in social media,internet is considered an effective medium for entertainment and social networking. Although internet penetration in rural India is also growing at a fast speed but the major use of the internet is only for social media for increasing communication. Transactional use like enhancing knowledge, business opportunity, and eCommerce it was very less. Therefore, this paper aims to identify the factors influencing the expected use of internet in rural India and the impact of demographic factors on Internet adoption and usage in rural areas. Finally the results of the study lead us to conclude that demographic factors like age, occupation is not the deciding factor for the use of internet but the income, education and digital literacy are the major reason for the effective use i.e for business or knowledge building activities on the internet.
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Citation Text :
Seema R Laddha , Transactional Efficacy of Internet in Rural India; Vol.5, issue.2, Nov 2017.

Addressing The Complex Issue Of Understanding Entrepreneurial Intentions Of Indian Millennials: Adopting A Intention-Driven, Theory-Based Model

( K. Satyalakshmi & Pallavi Kumari )

Keywords : Entrepreneurial intentions, Theory of planned behavior, Shapiro Entrepreneurial event, research design, conceptual framework

[Abstract]
The Millennials are considered the most entrepreneurial generation among the workforce. Given the unique traits and characteristics of this generation, understanding and predicting entrepreneurial intentions (EI) among Millennials will go a long way in facilitating new venture creation and start-up culture in the country. The Theory of Planned Behavior (TPB) that has been successfully applied to understanding consumer behavior can be applied to understand EI among Indian Millennials (Kolvereid). Shapero & Sokol's theory of the entrepreneurial event (SEE) is an intention-based model aiming to explain entrepreneurial intentions and better understand subsequent behavior.

Applying both the models of TPB and SEE to understand EIs of Indian Millennials requires a well-researched and contextual research design that includes all the elements impacting EI. This paper puts forth a research design using a conceptual framework/model containing the linkages between various mediating and independent variables and their subsequent impact on the dependent variable. The different parameters proposed to be used to understand EI have been carefully chosen after a diligent literature review. The research design is visualized keeping the tools used for collecting data from target respondents in mind.
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Citation Text :
K. Satyalakshmi & Pallavi Kumari , Addressing The Complex Issue Of Understanding Entrepreneurial Intentions Of Indian Millennials: Adopting A Intention-Driven, Theory-Based Model; Vol.5, issue.2, Nov 2017.

Emerging Trends of Research In The Field Of Finance - A Review

( Vishal Kumar & B.M. Singh )

Keywords : Foreign Direct Investment, Foreign institutional investor, Portfolio, Endowments,

[Abstract]
An endeavour has been made in this article to identify and indicate the emerging trends of research in the field of finance in India on the basis of research gaps. Foreign Direct Investment (FDI) means an investment through which the non-resident investor and foreign company can start a new company can acquire an effective share in an existing company in India with the specific objective of carrying on industrial activities or business in India.

Foreign institutional investor (FII) means an institution established or incorporated outside India which proposes to make an investment in India in securities. FII’ include “Overseas pension funds, mutual funds, investment trust, asset management company, nominee company, bank, institutional portfolio manager, university funds, endowments, foundations, charitable trusts, charitable societies etc.(fund having more than 20 investors with no single investor holding more than 10 percent of the shares or units of the fund)”. The list is indicative and not exhaustive. However, this will provide a lot of inputs to researchers and academician engaged in research in the area of finance in our country and would provide some inputs for pondering over emerging areas of research.
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Citation Text :
Vishal Kumar & B.M. Singh , Emerging Trends of Research In The Field Of Finance - A Review; Vol.5, issue.2, Nov 2017.

Employee Resistance: Failure To Change Program

( Khushbu Agarwal & Rumna Bhattacharyya )

Keywords : Organizational Change, Employee Resistance, Failure of Change program

[Abstract]
In the competitive business world, each and every organization wanted to survive and grow as a market leader. To remain competitive organizations perceive change as very important for its survival and prosperity. Human resources are the biggest and most important assets for all the organizations. The success and failure of the organization depend on the performance of employees. In this paper, we intended to access the employee behavior towards change program, reasons for resistance towards change program. The main point that we can conclude for this paper is that employee resistance is one of the major factor that leads to failure of the change program. For a change program to be successful, it is very important to be faced with minimum resistance. An effective communication system needs to establish so that any chances of mis-communication are avoided. Participatory management should be there to provide a platform for all concerned parties to voice their opinion. The leader should develop a habit of listening to other. Although a supervisor can’t always make people feel comfortable with change, however, they can minimize discomfort. And feedback from resistors can even be helpful in improving the process of gaining acceptance towards change.
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Citation Text :
Khushbu Agarwal & Rumna Bhattacharyya , Employee Resistance: Failure To Change Program; Vol.5, issue.2, Nov 2017.

Role of Supplier Relationship Practices (SRP) On Organizational Performance: A Dairy Industry Study

( Rajeev Kumar )

Keywords : Film industry, motion pictures, Piracy, Ticket Price, Online and experience

[Abstract]
In supply chain management strategies, supplier relationship management activities play an important role. A successful strategic alliance and integrated relationship with a supplier is very much needed. It should be revolved around trust, loyalty, positive-sum game (a win-win relationship), cross-functional team, achieving common goals and collaboration. Supplier Relationship Practices (SRP) entails creating closer and more collaborative relationship with key suppliers in order to uncover and realize the new value and reduce risk. Relationship quality can represent a competitive advantage for dairy supply chains and should, therefore, be improved using tools of supplier relationship management.

The research paper attempts to find out the relationship between the supplier relationship management (SRP) practices and organizational performance of Indian dairy industry. Various practices of SRP through extensive literature review are taken into account for establishing the relationship with organizational performance. Multiple regression analysis was performed on the dairy plant (DP), milk cooperative (MC) and milk retailer (MR) questionnaire in order to find out the impact or role of adopted SRP practices on organizational performance matrix.
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Citation Text :
Rajeev Kumar , Role of Supplier Relationship Practices (SRP) On Organizational Performance: A Dairy Industry Study; Vol.5, issue.2, Nov 2017.

Online Brand Communities and Brand Loyalty: An Empirical Analysis

( Mamta Brahmbhatt )

Keywords : Online Brand Communities, Brand Loyalty

[Abstract]
This paper attempts to investigate whether the use of online brand communities helps sporting goods brands in building brand loyalty or not. A survey has been used to collect primary data and questionnaire approach was used in the final analysis. The single cross-sectional descriptive research design was used to determine customers’ perception. SPSS and Microsoft Excel have been used to analyze and interpret the data. The data collected has been analyzed through a series of tools and procedures. Cross-tabulation, Graphical Representation, T-test, and Anova have been used. Replications among other samples are needed to validate the current finding. The study is confined to the customers located in Ahmadabad and Gandhinagar cities of Gujarat State So, the conclusion derived from the research cannot be made applicable as it is for the other parts of the states or other states. This paper makes a valuable contribution given the fact that there are only a limited number of comprehensive studies dealing with the Online Brand Communities and Brand Loyalty in Gujarat.
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Citation Text :
Mamta Brahmbhatt , Online Brand Communities and Brand Loyalty: An Empirical Analysis; Vol.5, issue.2, Nov 2017.

Big Five Personality trait, Psychological Capital and Job Performance: A Closer look

( Ranjan Dasgupta )

Keywords : Job work performance, Psycap, training management, performance appraisal.

[Abstract]
This article provides an analytical view of the relationship between Big Five personality traits (Neuroticism, Extraversion, Conscientiousness, Agreeableness and Openness to Experience) and Job work performance. This article also discusses about the combination of the Big Five traits and Psychological Capital (hope, optimism and resilience) as an important factor of job performance. This also explores the importance of Big Five Factors and Psycap in personnel selection, performance appraisal, motivation, training management on the basis of contemporary research.
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Citation Text :
Ranjan Dasgupta , Big Five Personality trait, Psychological Capital and Job Performance: A Closer look; Vol.5, issue.2, Nov 2017.

Indian Ethos for Management: an Analytical study

( Prabhat Kumar Pani & Rajesh Kumar )

Keywords : Ethos, Ethics, Philosophy, Miniaturization, Self-introspection, Meditation

[Abstract]
Indian ethos for management means the applications of principles of management as revealed in our ancient wisdom brought forth in our sacred books like ‘Gita’, ’Upanishads’, ‘Bible’ and ‘Quran’. Formally, the body of knowledge which derives its solutions from the rich and huge Indian system of ethics is known as Indian Ethos for Management. Management is behavioral science and it has to be culture specific. Indian Ethos for Management has as its basis, the cultural base of India and as a country whose culture has its roots in religion - it does draw its lessons from the religions of the land - be it Hinduism, Buddhism, or any other.
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Citation Text :
Prabhat Kumar Pani & Rajesh Kumar , Indian Ethos for Management: an Analytical study; Vol.5, issue.2, Nov 2017.