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  • SJIF Impact Factor (2022): 7.458

    The IUJ Journal of Management

    The IUJ Journal of Management (IUJ-JOM) is the flagship journal of ICFAI University Jharkhand, Ranchi. The aim of the journal is to provide insight into the business and management research. It also creates a platform for the researchers, academicians, professors, practicing management professionals and proponents in disseminating original,

    theoretical and applied research in the field of management and allied disciplines. The Journal is a Bi-Annual, . . . . .Read more.

    ISSN NO : 2347 - 5080 Journal EOI : 10.11224/IUJ

  • SJIF Impact Factor (2022): 7.458

    The Signaling Imperative: Reassessing Higher Education’s Value Proposition in a Shifting US Market

    This study examines the growing applicability of signaling theory in understanding the US higher education market’s structural challenges. Analyzing current trends through the signaling lens reveals how credential inflation, workforce misalignment, and financial unsustainability stem from education’s dual function as human capital investment and positional good. Read more.

    ISSN NO : 2347 - 5080 Journal EOI: eoi.citefactor.org/13.11224/IUJ.13.01.01

  • SJIF Impact Factor (2022): 7.458

    The Indian Knowledge System and Indigenous Pedagogies: A Historical and Contemporary Review

    The Indian Knowledge System (IKS) represents a vast and sophisticated tapestry of intellectual traditions, pedagogical models, and ecological wisdom that has evolved over millennia. This paper undertakes a literature-based review to critically examine the conceptual, historical, and pedagogical dimensions of IKS, with a particular focus on its contemporary relevance and research potential. Read more.

    ISSN NO : 2347 - 5080 Journal EOI: eoi.citefactor.org/13.11224/IUJ.13.01.02

  • SJIF Impact Factor (2022): 7.458

    Spirituality in the Workplace

    Since the advent of management thoughts and ideas to make people work more effectively, we have indeed travelled a long way. From the early 20th century, Read more.

    ISSN NO : 2347 - 5080 Journal EOI: eoi.citefactor.org/13.11224/IUJ.13.01.03

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Brand Storytelling in the AI Age: Insights from Indian Mythology and Knowledge Systems

Dr. Sweta Singh, Dr. Manish Kumar, Dr. Vishal Kumar

Keywords : : Brand Storytelling, Artificial Intelligence, Indian Mythology, Indian Knowledge Systems, Archetypal Branding, Cultural Branding, Conscious Marketing, AI-IKS Model

EOI : eoi.citefactor.org/13.11224/IUJ.14.0l.01

[Abstract]
The branding landscape is undergoing transformation driven by the growing use of artificial intelligence (AI), data analytics, and algorithmic personalization. Simultaneously, brands face huge pressure to create narratives that are authentic, culturally resonant, and ethically grounded. This paper argues that Indian Mythology and Indian Knowledge Systems (IKS) - encompassing epics such as the Ramayana and the Mahabharata, and philosophical traditions including Vedanta, Natyashastra, Dharma, and Panchatantra - offer a rich, time-tested repository of archetypal narratives, ethical frameworks, and symbolic communication strategies that can meaningfully enrich AI-enabled brand storytelling. Through a conceptual and interpretive methodology, the study examines how mythological archetypes (the Hero, Mentor, Warrior, Caregiver, Seeker) and indigenous wisdom principles (Dharma, Karma, Seva, Vasudhaiva Kutumbakam) can be integrated with AI-driven consumer intelligence to create the AI-IKS Integrated Storytelling Model. The paper presents original brand examples from Indian and global corporations, including Amul, TATA, Tanishq, Fabindia, and Johnson & Johnson, illustrating practical applications of this framework. The findings suggest that culturally sensitive, mythology-informed AI branding can strengthen consumer trust, emotional engagement, and long-term brand equity. The study contributes to emerging discourse on conscious, purpose-driven branding in the age of generative AI.
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Citation Text :
Dr. Sweta Singh Assistant Professor, Amity University, Patna

Dr. Manish Kumar Associate Professor, FMS, Gopal Narayan Singh University E-Mail: manish_fmsbhu@rediffmail.com

Dr. Vishal Kumar Associate Professor, Faculty of Commerce, Gopal Narayan Singh University

Mental Health and Stigma: Need for Awareness, Acceptance and Accessibility of Resources

Amritha S, SrijanTuteja, Gudla Sriharsha, Rajakumar Guduru, SaranyaChandrasekaran

Keywords : health, stigma, health and wellness, health and society, mental health disorders

EOI : eoi.citefactor.org/13.11224/IUJ.14.01.02

[Abstract]
"Mental Health is a Universal Human Right," and it has been recognized, accepted, and celebrated across the world. Today, mental wellness isviewed and cared for as the positive attribute of overall wellbeing of people in any developed society. However, even at present, any open talk or discussion about mental health is widely misunderstood and stigmatized in many societies. As a result, many people are not open talking about mental health issues although they suffer from them. Hence, there is necessity for proactive awareness campaigns and mental health advocacy to challenge these existing stereotypes. Therefore, this paper aims at promoting mental health awareness among people in reducing stigma attached to openly talking about it. It also examines the reasons causing mental health issues and offers possible solutions. For this purpose, survey questionnaire was administered to 40 participants who are mostly in the age group of 18-25. Literature view was gathered from past research and various online sources. Additionally, personal interviews with people of different age groups and professions were conducted. Data was analyzed and presented quantitatively and qualitatively. The findings show that increased awareness leads to greater acceptance and accessibility of mental health resources. Finally, the real-world activities which advocate the need for openness, empathetic attitudes of people and support systems were presented.
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Citation Text :
Amritha S [0009-0003-5131-2303] Indian Institute of Management Rohtak, 124010, India Email: ipl03amrithas@iimrohtak.ac.in

SrijanTuteja[0009-0002-0788-5983] Indian Institute of Management Rohtak, 124010, India Email: ipl03srijant@iimrohtak.ac.in

Gudla Sriharsha [0009-0004-4854-9286] Indian Institute of Management Rohtak, 124010, India Email: ipl03gudlas@iimrohtak.ac.in

Rajakumar Guduru [0000-0002-0928-1166] Email: rajakumarguduru@iitbbs.ac.in Indian Institute of Technology Bhubaneswar, 752050, India

SaranyaChandrasekaran [0000-0002-3920-7178] Mepco Schlenk Engineering College, Sivakasi, 626005, Tamilnadu, India Email: csaranya@mepcoeng.ac.in

Mapping the Microfinance Ecosystem for Women Entrepreneurship in West Bengal: Channels, Quantitative Landscape, and Emerging Systemic Concerns

Debarghya Bagchi, Dr. Pallavi Kumari

Keywords : Micro.finance, Self-Help Groups, Women Entrepreneurship, West Bengal, SHG Bank Linkage, JLG, DAY-NRLM, Anandadhara, Financial Inclusion, Over-indebtedness

EOI : eoi.citefactor.org/13.11224/IUJ.14.0l.03

[Abstract]
West Bengal occupies a paradoxical position in India's microfinance landscape: it hosts a total microfinance portfolio of < 33,181 crores across 23 districts (AMFI-WB, 2025), over 11.52 lakh Self-Help Groups (SHGs) mobilised under the Anandadhara/DAY-NRLM programme (WBSRLM, 2024), yet the ecosystem is fragmented across four structurally distinct delivery channels - bank-promoted SHGs, government-agency-promoted SHGs financed by banks, NGO-intermediated models, and direct Joint Liability Group (JLG) lending by Microfinance Institutions (MFis). This paper maps this ecosystem using primary secondary data from AMFI-WB, WBSRLM, Sa-Dhan, NABARD, and MFIN. Actual data from the districts shows that Murshidabad (< 3,991 Cr) and North 24 Parganas ( < 3,090 Cr) represent the top two microfinance markets in the region; Jhargram has an alarmingly high level of 8.92% indebtedness and 70 to 87% multiple lending from all the districts indicates the risk of borrower over-indebtedness. The paper develops a typology of delivery channels, highlights profiles of 18 Sa-Dhan registered MFis operating under WB schemes in the district, explains their interaction with government schemes and describes three examples from actual field scenarios. There are three major concerns of systematic nature that form the basis of research questions. The framework, data, and typology developed here form the analytical architecture for subsequent structured research.
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Citation Text :
Debarghya Bagchi Research Scholar ICFAI University Jharkhand, Ranchi Email Address - bagchideb@gmail.com

Dr. Pallavi Kumari Associate Professor ICFAI University Jharkhand, Ranchi pallavikumari@iujharkhand.edu.in

I came, I saw, I ruined: psycho-dynamics of toxic leadership in organizational coma

Prof Dr Sandhya S. Prof Dr Jyotirmaya S., , Prof Dr Cheluget, J., Prof Dr Juster, N., Prof. Dr. Roselina B.A.S.

Keywords : Toxic Leadership, Psycho- Dynamics, Organizational Corna and Neurosciences

EOI : eoi.citefactor.org/13.11224/IUJ.14.0l.04

[Abstract]
The conceptual paper exammes the idea of toxic leadership, detailing its traits, impact on organizations and individuals, and methods for recognizing and addressing it. Toxic leaders are characterized by their harmful, controlling, and self-centered actions that damage team spirit, efficiency, and the overall well-being of the organization. The paper provides an understanding of why toxic leadership occurs, the psychological and organizational issues it causes, and useful approaches for organizations to identify and handle toxic leaders in order to maintain a healthy work environment and achieve long-term success. It highlights the complex nature of toxic leadership, which influences not just those directly affected but also the broader organizational culture and results
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Citation Text :
Prof Dr Sandhya S. PDF, Poomaprajna Institute of Management, India Academic Head, NITTE-School of Management, Bengaluru, India

Prof Dr Jyotirmaya S., PDF, Poomaprajna Institute of Management, India Visiting Professor, The Management University of Africa, Nairobi, Kenya Email: jyotisatpathy@gmail.com

Prof Dr Cheluget, J. Vice - Chancellor, The Management University of Africa, Nairobi, Kenya

Prof Dr Juster, N. Dean, The Management University of Africa, Nairobi, Kenya

Prof. Dr. Roselina B.A.S. Vice-Chancellor, Universiti Malaya-Wales, Kuala Lumpur, Malaysia

Role of the Ministry of Corporate Affairs, RBI, SEBI, and ESG Compliance in India

Dr. Pritha Chaturvedi, Prof. Sumit Kumar Sinha

Keywords : ESG compliance, regulatory framework, SEBI, RBI, Ministry of Corporate Affairs, Business Responsibility and Sustainability Reporting, corporate governance, sustainable finance, India

EOI : eoi.citefactor.org/13.11224/IUJ.14.01.05

[Abstract]
This research exammes the evolving regulatory landscape for Environmental, Social, and Governance (ESG) compliance in India, with a focus on the distinctive roles played by key regulatory bodies: the Ministry of Corporate Affairs (MCA), the Reserve Bank of India (RBI), and the Securities and Exchange Board of India (SEBI). Through quantitative analysis of compliance data from 500 listed Indian companies between 2018-2024, this study identifies significant trends in ESG adoption rates across different sectors and evaluates the effectiveness of regulatory frameworks. Findings reveal that while mandatory disclosure requirements have driven improved compliance rates (37% increase over the study period), considerable variation exists across sectors, with technology and pharmaceuticals demonstrating higher compliance levels than manufacturing and infrastructure. The research identifies critical challenges in the implementation of ESG :frameworks, including standardization issues, monitoring limitations, and enforcement gaps. This paper contributes to understanding the developing regulatory ecosystem for sustainable business practices m India and offers recommendations for strengthening the collaborative approach between regulatory bodies to enhance ESG compliance and reporting standards. Ultimately, this research provides insights for policymakers, corporate entities, and stakeholders navigating India's evolving ESG landscape.
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Citation Text :
Dr. Pritha Chaturvedi Associate Professor, ICFAI University Jharkhand Email Id: prithachaturvedi@iujharkhand.edu.in

Prof. Sumit Kumar Sinha Assistant Professor, ICFAI University Jharkhand Email Id: sumitsinha@iujharkhand. edu. in

Economics of Artificial Intelligence in Organizational Productivity: A Review

Dr. Anjan Niyogi, Dr. Pallavi Kumari

Keywords : Artificial Intelligence, Organizational Productivity, Economic Performance, Digital Transformation, Sustainable Competitiveness.

EOI : eoi.citefactor.org/13.11224/IUJ.14.0l.06

[Abstract]
Recent developments m Artificial Intelligence (AI) have drastically reshaped the economic and operational landscape of contemporary businesses, and it has become a major driver of productivity, innovation, and competitive advantage. This review study scrutinizes the economics of AI adoption on organizational productivity by integrating literature from economics, management, and technology fields. It discusses the theoretical basis of AI from the perspective of innovation theory, human capital theory, and resource-based dimensions, as well as the application of AI in process automation, decision-making, resource optimization, workforce transformation, and sectoral productivity enhancement. We focus especially on empirical evidence from developing economies and particularly India where AI-based interventions are leading to the digital acceleration of manufacturing, finance, healthcare, and service sectors. The review also discusses mam economic performance indicators, implementation obstacles, sustainability considerations, and knowledge gaps in the literature. The implications further demonstrate that AI is a pivotal intangible economic asset helping to drive organizational productivity and sustainable growth, as well as strengthening long-term competitiveness in the rapidly changing context of the digital economy.
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Citation Text :
Dr. Anjan Niyogi Assistant Professor Shree Agrasian College ORCID ID: 0009-0000-3579-4232 Email: annjani.y20@iujharkhand.edu.in

Dr. Pallavi Kumari Associate Professor ICFAI University Jharkhand ORCID ID: 0000-0002-6344-3795 Email: pallavikumari@iujharkhand.edu.in

Behavioral Economics and Consumer Decision-Making in Digital Commerce

Dr. Pallavi Kumari, Dr. Anjan Niyogi

Keywords : Behavioural Economics, Consumer Decision-Making, Digital Commerce, Cognitive Biases, Digital Nudging.

EOI : eoi.citefactor.org/13.11224/IUJ.14.01.07

[Abstract]
The expansion of digital commerce has transformed consumer purchase decision environments-it influences increasingly technology-driven market structures and human psychology. Classical economic models based on rational choice usually cannot account for the behaviour of online consumers. Here, decisions are shaped by cognitive biases, emotional responses, and digital stimuli. Behavioural economics offers a much more realistic framework in which to conceptualise digital consumption. Underlying theories like Prospect Theory, Bounded Rationality, and Nudge Theory account for how, whilst online, a consumer acts on the basis of heuristics, framing effects and behavioural cues (Simon, 1955; Kahneman & Tversky, 1979; Thaler & Sunstein, 2008). Applying the procedure of thematic review, the current study reviews previous results in digital consumer behaviour and behavioural economics. The results suggest that cognitive biases, digital nudging, social proof, artificial intelligence, and personalised recommendations have a direct impact on purchase intentions and customer involvement in online shopping (Kahneman, 2011; Weinmann et al., 2016). The study also reveals emergmg trends, research gaps, and proposes an integrated conceptual framework for consumers' decision-making in an ever-changing digital market environment.
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Citation Text :
Dr. Pallavi Kumari Associate Professor, ICFAI University Jharkhand ORCID ID: 0000-0002-6344-3795 Email: pallavik:umari@iujharkhand.edu.in

Dr. Anjan Niyogi Assistant Professor, Shree Agrasian College ORCID ID: 0009-0000-3579-4232 Email: annjani.y20@iujharkhand.edu.in

Cerebral - Algorithms in Dynamics of Business Entrepreneurship

Prof Dr Jyotirmaya Satpathy, Prof Dr Sandhya S

Keywords : Stress, Amygdala Response, Decision-Making and Neurological Factors.

EOI : eoi.citefactor.org/13.11224/IUJ.14.0l.08

[Abstract]
The study explores how stress affects different types of entrepreneurs by testing their amygdala response through electrical stimulation. It focuses on understanding stress, cognitive processing, emotional regulation, and decision-making skills in high-achieving entrepreneurs. The research analyzes how brain processes rewards and punishments, impacting entrepreneurs' choices to seek positive outcomes or avoid threats. Findings show that the brain's reward system is crucial in motivating business entrepreneurs, and there is a strong connection between neural activity, stress levels, and decision-making results. The paper concludes that understanding these neurological factors can help entrepreneurs create strategies to improve motivation and productivity.
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Citation Text :
Prof Dr Jyotirmaya Satpathy PDF, Poomaprajna Institute of Management, India Director, Poomaprajna Center for Neuro-Management & Strategic Brain Research, India Email:jyotisatpathy@gmail.com

Prof Dr Sandhya S PDF, Poomaprajna Institute of Management, India Academic Head, NITTE-School ofManagement, Bengaluru, India

Entrepreneurial Intentions in India: Exploring Cognitive, Socioeconomic, and Gendered Drivers from a Developmental Perspective Using GEM Data

Navendu Nidhan, Basant Kumar Singh, Ritika Maurya, Dilip Kumar

Keywords : Entrepreneurial Intention; Developmental Entrepreneurship; Self-Efficacy; Gender and Entrepreneurship; Inclusive Enterprise; Global Entrepreneurship Monitor (GEM)

EOI : eoi.citefactor.org/13.11224/IUJ.14.01.09

[Abstract]
This study exammes the cognitive, socioeconomic, and demographic antecedents of entrepreneurial intention in India, drawing on nationally representative data from the 2021 Global Entrepreneurship Monitor (GEM). By employing binary logistic regression analysis on responses from over 4,100 individuals, the research identifies key predictors of entrepreneurial intention with particular attention to developmental contexts, gender disparities, and inclusive enterprise potential. The findings reveal that self-efficacy, perceived opportunity, and the belief that entrepreneurship is a respected career significantly enhance entrepreneurial intention. Conversely, fear of failure, female gender, and advanced higher education are negatively associated with entrepreneurial propensity, underscoring persistent structural barriers. Subgroup analyses further indicate heterogeneity in predictors across income and gender groups, highlighting how organizational and cultural barriers disproportionately impact marginalized populations. These insights hold considerable implications for policy and practice, particularly in shaping inclusive entrepreneurship ecosystems in emerging economies. The study contributes to developmental entrepreneurship literature by situating intention as a precursor to microenterprise formation, entrepreneurial leadership, and the eventual success-failure boundary in the SME sector.
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Citation Text :
Navendu Nidhan Assistant Professor,Faculty of Commerce, Gopal Narayan Singh University, Sasaram, Bihar, India Email: n.nidhan@gmail.com ORCID iD: https://orcid.org/000-0003-2480-222X

Basant Kumar Singh Professor,Faculty of Commerce, Banaras Hindu University, Varanasi, India Email:singhbkvns@gmail.corn ORCID iD: https://orcid.org/0000-0002-1483-6007

Ritika Maurya Assistant Professor, Department of Commerce and Business Administration, University of Allahabad, Prayagraj E-mail id: ritikamaurya@allduniv.ac.in ORCID iD: https://orcid.org/0009-0001-4648-240X

Dilip Kumar Assistant Professor, Faculty of Management Studies Gopal Narayan Singh University, Sasaram, Bihar E-mail id: dilipbhu02@grnail.com ORCID iD:(https://orcid.org/my-orcid?orcid=0000-0002-7633-5726)

Knowledge Gaps in Tuberculosis Management: Evidence from Private Medical Practitioners in Kerala

Abdul Sathar Ariyal Abdul Rahiman, Rakesh Kumar Dhar Dubey

Keywords : TB Management, Public Health, Kerala, Private Medical Practitioners

EOI : eoi.citefactor.org/13.11224/IUJ.14.0l.10

[Abstract]
Tuberculosis (TB) continues to be a major public health concern in India. Though Kerala records the lowest TB prevalence in India, with just 115 cases per lakh population, it is still a public health issue in the state. In Kerala, government medical practitioners and private medical practitioners play a significant role in maintaining the state's healthcare delivery, including TB reporting and management. However, little is known about the private practitioners' knowledge regarding TB management;therefore, this study aims to assess the baseline knowledge of TB among private doctors practising in Kasargod district, Kerala. The study, using a Tuberculosis Survey among Indian Private Medical Practitioners,collected data on practitioners' awareness of TB causation, routes of transmission, risk groups, symptoms, diagnostic protocols, preventive measures, and treatment guidelines. The findings revealed knowledge gaps in critical areas such as the interpretation of diagnostic tests, understanding of latent versus active TB, awareness of drug regimens, and familiarity with national strategies like the Directly Observed Treatment Short-course (DOTS). These gaps highlight the urgent need for capacity-building initiatives and continuous medical education for private practitioners in Kerala. Strengthening their knowledge base is essential for improving TB management and supporting Kerala's goal of complete TB elimination.
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Citation Text :
Abdul Sathar Ariyal Abdul Rahiman Research Scholar, ICFAI University, Jharkhand, Ranchi, Email: satharkasargod@yahoo.com

Rakesh Kumar Dhar Dubey Professor, IMS, ICFAI University Jharkhand, Ranchi