• IUJ Journal of Management

Categories

Indexing Listing



  • SJIF Impact Factor (2022): 7.458

    The IUJ Journal of Management

    The IUJ Journal of Management (IUJ-JOM) is the flagship journal of ICFAI University Jharkhand, Ranchi. The aim of the journal is to provide insight into the business and management research. It also creates a platform for the researchers, academicians, professors, practicing management professionals and proponents in disseminating original,

    theoretical and applied research in the field of management and allied disciplines. The Journal is a Bi-Annual, . . . . .Read more.

    ISSN NO : 2347 - 5080 Journal EOI : 10.11224/IUJ

  • SJIF Impact Factor (2022): 7.458

    Determinants Of The Impact Of Time Management On Work-Life Balance

    This study discusses the crucial role of effective time management in influencing work-life balance. As the demands of both work and personal life continue to grow, individuals face heightened pressure to efficiently allocate their time and resources to various activities. The time management will be increased productivity, Read more.

    ISSN NO : 2347 - 5080 Journal EOI: eoi.citefactor.org/11.11224/IUJ.11.02.01

  • SJIF Impact Factor (2022): 7.458

    Exploring Human Thinking with Techniques of Artificial Intelligence

    In this World of Modern Science, the invention of digital computers has led to the creation of humans Intelligent Machines which is more innovative than humans. Human intelligence is measured with an IQ scale which is based on the thinking capability of human beings. Artificial intelligence can be measured in binary Read more.

    ISSN NO : 2347 - 5080 Journal EOI: eoi.citefactor.org/11.11224/IUJ.11.02.02

  • SJIF Impact Factor (2022): 7.458

    Co-creation in Higher Education Institutions through Social Media and Digital Education

    Higher education institutions are expected to foster innovation, research and knowledge, to achieve this, they need to embrace collaboration with their stakeholders, which include students, faculty, alumni, and industry partners. Read more.

    ISSN NO : 2347 - 5080 Journal EOI: eoi.citefactor.org/11.11224/IUJ.11.02.03

Best Paper Awarded

Current Issue : December - 2023

Newsletter

Subscribe now to get notified about IU Jharkhand journal updates!

Determinants Of The Impact Of Time Management On Work-Life Balance

Dr.K. Majini Jes Bella

Keywords : : time management, skills, emotional well-being, setting priorities and work efficiency.

EOI : eoi.citefactor.org/11.11224/IUJ.11.02.01

[Abstract]
This study discusses the crucial role of effective time management in influencing work-life balance. As the demands of both work and personal life continue to grow, individuals face heightened pressure to efficiently allocate their time and resources to various activities. The time management will be increased productivity, reduced stress levels and enhanced overall well-being. The ability to prioritize tasks, set realistic goals and allocate time appropriately contributes to improved work efficiency. The time management skills can lead to decreased stress levels, as individuals gain a sense of control over their tasks and schedules. This, in turn, has a positive impact on their mental and emotional well-being. Techniques such as setting priorities, creating schedules, practicing mindfulness and learning to say no are discussed in relation to their potential impact on individual well-being and balance.
[PDF Paper] [HTML Paper] [Cite]
Citation Text :
Dr.K. Majini Jes Bella, Assistant Professor and Research Supervisor, Department of Commerce, Vels Institute of Science, Technology and Advanced Studies, Pallavaram, Chennai, Tamil Nadu, India – 600 117. Email:florence.bella@gmail.com

Exploring Human Thinking with Techniques of Artificial Intelligence

K.Gayathri, Dr.K.Majini Jes Bella

Keywords : Artificial intelligence, Theories of intelligence, Human thinking, Algorithm, Abductive Learning programming, Critical thinking, Knowledge growing system, perceptron, Reinforcement learning, Language signs, Common sense.

EOI : EOI: eoi.citefactor.org/11.11224/IUJ.11.02.02

[Abstract]
In this World of Modern Science, the invention of digital computers has led to the creation of humans Intelligent Machines which is more innovative than humans. Human intelligence is measured with an IQ scale which is based on the thinking capability of human beings. Artificial intelligence can be measured in binary digits which is not based on a thinking process but with that of Machine Language namely algorithm. A new system of processing namely a knowledge-growing system was designed to acquire knowledge and information in humans. The language of computers namely algorithms has a wide range of applications that are used in day-to-day activities. There are also other tools that are used in the application of artificial Intelligence with that of human intelligence. They are artificial neural networks, support vendor machines and reinforcement learning. The enhancement and development of business activities are done by the dual process theory of thinking. The dual process theory has both deliberate thinking and Intuition thinking. Abductive logic programming uses both logic and theory in the application needs. This also frames certain policies and strategies for the integration of artificial intelligence into human thinking. The programs of artificial intelligence are compared previously to those of perceptron. The term perceptron means the collection and processing of information that is related to that of neuron cells in the human brain. There are also certain limitations to implementing it in our day-to-day activities. The main limitation is that it leads to misunderstanding and ambiguity when adapting the machine language.
[PDF Paper] [HTML Paper] [Cite]
Citation Text :
K.Gayathri, Part-time Research Scholar Department of Commerce Vels Institute of Science Technology, And Advanced Studies VISTAS Pallavaram Chennai Email: gayathrikalluru9@gmail.com
Dr.K.Majini Jes Bella, Assistant Professor & Research Supervisor Department of Commerce, Vels Institute of Science Technology, And Advanced Studies, VISTAS Pallavaram, Chennai Email: florence.bella@gmail.com

Co-creation in Higher Education Institutions through Social Media and Digital Education

( Heena Kauser, Dr. Bhagabat Barik )

Keywords : Co-creation, Innovation, Alumni, Engagement, Collaboration.

EOI : eoi.citefactor.org/11.11224/IUJ.11.01.03

[Abstract]
Higher education institutions are expected to foster innovation, research and knowledge, to achieve this, they need to embrace collaboration with their stakeholders, which include students, faculty, alumni, and industry partners. Co-creation is the process of creating value through the joint effort of multiple parties. In the context of higher education institutions, co-creation involves involving stakeholders in the creation of knowledge, research, and innovation. Social media can provide a platform for meaningful engagement, knowledge sharing, and collaboration among these stakeholders.
[PDF Paper] [HTML Paper] [Cite]
Citation Text :
Heena Kauser Research Scholar ICFAI University, Jharkhand Email:heena.phd2021@iujharkhand.edu.in
Dr. Bhagabat Barik Professor & Assistant Dean ICFAI University, Jharkhand bhagabat.barik@iujharkhand.edu.in

Complex Dis-Ordered Embroidery in Decisional Algorithms

( Col Prof. Dr. J Satpathy, Prof. Dr. P. S. Aithal, Asst. Prof. Dr. Lipsa Misra, Prof. Dr. Adyasha Das )

Keywords : Decision Making, Eye Movement, Kowler, Disordered Embroidery and Opto - Complexities

EOI : eoi.citefactor.org/11.11224/IUJ.11.02.04

[Abstract]
Paper presents an inter – disciplinary approach towards human decision making mosaic via optometric injections. Study incorporates entrepreneurial brain practices as wedded to neuro-sciences. If disordered embroidery VUCA (Vulnerability, Uncertainty, Complexity, and Ambiguity) has given foundation to disordered embroidery BANI (Brittle, Anxious, Non-linear, and Incomprehensible), disordered embroidery RUPT (Rapid, Unpredictable, Paradoxical, and Tangled) and disordered embroidery TUNA (Turbulent, Uncertain, Novel and Ambiguous), it is tractable that time is fitting for anatomical ‘steal a look’ into entrepreneurial choice behaviour. Study opines that inter-sections between Biology and Management are far-reaching and hold immense potential for advancing managerial practices. By recognizing and integrating biological underpinnings of human behaviour, decision making, leadership, and adaptability, managers can devise informed and effective strategies. As fields of Biology and management continue to evolve, interdisciplinary collaboration is essential to unlock full spectrum of cause-and-effect connections between these domains. Aim has been to decipher decision making via optometric estimates. Eye tracking methodology is adopted. Kowlers eye tracking model has been examined. Deductions are; eye movements in human decision behaviour making is moderately driven by stimulus properties that bias information uptake in favor of visually salient stimuli. Eye movements do (not) have causal effect on preference formation. However, through properties inherent to visual system, such as stimulus-driven attention, eye movements do lead to down-stream effects on human decision behaviour making.
[PDF Paper] [HTML Paper] [Cite]
Citation Text :
Col Prof. Dr. J Satpathy PDF and Research Professor (Management), Srinivas University, Mangaluru, India
Prof. Dr. P. S. Aithal Vice - Chancellor, Srinivas University, Mangaluru, India
Asst. Prof. Dr. Lipsa Misra Faculty (Economics), BJB Autonomous College, Bhubaneswar, India
Prof. Dr. Adyasha Das Faculty (Management), Indian Institute of Tourism and Travel Management,Bhubaneswar, India Email: jyotisatpathy@gmail.com

A Comparative Study of Maternal and Child Health Status in Jharkhand and Bihar

( Dr. Sweta Sharan, Naboshree Bhattacharya )

Keywords : Maternal health, Child Health, Health expenditure, Child Nutrition, Policy recommendations

EOI : eoi.citefactor.org/11.11224/IUJ.11.02.05

[Abstract]
In the present paper a comparative study based on the data of National Family Health Survey of Bihar and Jharkhand has been attempted. Maternal health involves number of components like health of a woman during pregnancy, childbirth, and postpartum care. Its successful implementation is quite complex in nature. State of Jharkhand has witnessed major changes since its formation. Variations are found in government expenditure on health in these states. Expenditure on health and family welfare in Bihar was 15898 crores (2022-23 BE) and that in Jharkhand was 5630 crores (2022-23 BE). Similar variations are also found in maternal and child health status in the two states. MMR in Bihar is found to be 149 (SRS 2016-18), it is 71 in Jharkhand (SRS 2016-18). Similarly in child health also the performance of Jharkhand is better than that of Bihar. Further both Bihar and Jharkhand are recognised under Empowered Action Group. Government responsibility henceforth increases and a careful examination about the performance of these states in maternal and child health indicator reflects that more expenditure and planning is required to achieve desired goals in this area.
[PDF Paper] [HTML Paper] [Cite]
Citation Text :
Dr. Sweta Sharan Assistant Professor-Senior Scale, Magadh Mahila College, Patna University, Patna, Bihar Email: swetasharan87@gmail
Naboshree Bhattacharya Assistant Professor, Amity University Jharkhand, Ranchi, Jharkhand Research Scholar, ICFAI University Jharkhand Email:naboshree.bhattacharya@gmail.com

Usage of Social Media Marketing On Insurance Business Performance

( K.Priya, Dr.P.Jagadeesan )

Keywords : Social Media, social media marketing, Business Performance, Insurance company

EOI : eoi.citefactor.org/11.11224/IUJ.11.02.06

[Abstract]
The part of insurance as a profitable policy tools are that can be used to address the issue of climate changes. The magnitude of implicit loss, the adverse social and profitable consequences for millions of people and considerable financial strain assessed on government budgets by extreme rainfall events all indicate that governments can profit significantly from the use of an insurance instrument able not only of covering damage but also of furnishing an incitement for threat reduction behaviours. By examining the different insurance systems that live in European countries and grouping them into hazards insurance is examined in terms of private and public involvement. Businesses are decreasingly counting on digital advertising options similar as display and social media advertising. Still, the insurance assiduity continues to lag behind other diligence. A check through a structured questionnaire was used to probe consumer gets , views of social media advertising. And a relative analysis of four private insurers in India was done in this study.
[PDF Paper] [HTML Paper] [Cite]
Citation Text :
K.Priya, Full time Research Scholar, Department of Commerce, Vels Institute of Science, Technology and Advanced Studies, Pallavaram, Chennai – 600 117. Email:Priya8karunamurthy@gmail.com
Dr.P.Jagadeesan, Professor & Head, Department of Commerce, Vels Institute of Science, Technology and Advanced Studies, Pallavaram, Chennai – 600 117.

A Comparative Study of Electronic Health Record (EHR) Systems in US Healthcare – A Systematic Review

( Mr. Mrinmoy Roy, Dr. Gyan Chandra Kashyap, Ms. Preetha S, )

Keywords : : Electronic Health Records, (EHR), US Healthcare, HITECH

EOI : eoi.citefactor.org/11.11224/IUJ.11.02.07

[Abstract]
Background: Electronic health record systems have given rise to a tremendous transformation in the US healthcare industry. They have showcased their importance in securely managing patient data and information by eliminating paperwork or manual documentation. A considerable leap occurred in the EHR era when the Health Information Technology for Economic and Clinical Health (HITECH) Act was converted into law in 2009 to encourage the adoption of EHR systems. The usage of EHR systems has decreased the occurrence of medical errors and improved the accessibility of secure patient data sharing. This has resulted in increased communication between providers and patients, resulting in better and smoother delivery of patient care. This study aims to understand the Electronic Health Record Systems in US healthcare with the help of a literature review.
[PDF Paper] [HTML Paper] [Cite]
Citation Text :
Mr. Mrinmoy Roy, Ph.D. Scholar, Mittal School of Business, Lovely Professional University Associate Professor, PES University, RR Campus, Banshankari, Bangalore Email id: mroy2612@gmail.com Dr. Gyan Chandra Kashyap, Assistant Professor, Institute of Health Management Research, Bangalore; Email id: gyan.ck@iihmrbangalore.edu.in Ms. Preetha S, PGDM Health & Hospital Management, Institute of Health Management Research, Bangalore; Email id: preethas.pgdm20@iihmrbangalore.edu.in

Factors Influencing Hearing Aid Use and Satisfaction Level

(Mr. Anjan Niyogi, Dr. Pallavi Kumari)

Keywords : population, from hearing impairment, Research, European nations.

EOI : eoi.citefactor.org/11.11224/IUJ.11.02.08

[Abstract]
Approximately 430 million people worldwide, or 5% of the population, suffer from hearing impairment. Nevertheless, there is a low adoption rate for hearing aids; only a small percentage of persons seeking assistance for their hearing issues look for ways to avoid utilising them. Many of these people use their hearing at an advanced level. Research indicates that a portion of adults who receive hearing aids do not wear them frequently, avoid using them, or are dissatisfied with them. According to surveys carried out in European nations, between 1% and 40% of hearing aids that are prescribed are never or very never utilised. A person with hearing loss experiences life in many different ways.
[PDF Paper] [HTML Paper] [Cite]
Citation Text :
Mr. Anjan Niyogi, Research Scholar ICFAI Univeristy Jharkhand Email: anjanniyogi@gmail.com
Dr. Pallavi Kumari, Associate Professor ICFAI University Jharkhand Email: pallavikumari@iujharkhand.edu.in

An Insight Into The Peer To Peer Lending Industry Of India

( Dr. Pritha Chaturvedi, Prof. Sumit Kumar Sinha )

Keywords : peer to peer ,lending, P2P platforms, economic crisis.

EOI : eoi.citefactor.org/11.11224/IUJ.11.02.09

[Abstract]
Peer to Peer lending has seen a large number of new entrants over the last year. Today, P2P lending companies like LenDen Club and Faircent estimate that the number of new members will be in lakh. Faircent, India's first NBFC-P2P company, has disbursed Rs. 1145 crore in loans in FY21 alone representing a nearly 24% increase in disbursals. The boom is due to the attractive returns of 14 to 16 percent per annum when compared to other asset classes. This article discusses the nature and the functions of peer to peer lending. It also tries to highlight the reasons, the investors find P2P platforms in India attractive amidst the global economic crisis.
[PDF Paper] [HTML Paper] [Cite]
Citation Text :
Dr. Pritha Chaturvedi, Assistant Professor, ICFAI University Jharkhand Email Id: prithachaturvedi@iujharkhand.edu.in
Prof. Sumit Kumar Sinha, Assistant Professor, ICFAI University Jharkhand Email Id: sumitsinha@iujharkhand.edu.in

The Exploratory Study on Influence of Social Media Marketing On Automobile Industry Performance

( K.priya, Dr.P.Jagadeesan )

Keywords : Social Media, Business Performance, automobile industry, facebook, twitter, Instagram Marketing and customer

EOI : eoi.citefactor.org/11.11224/IUJ.11.02.10

[Abstract]
The automobile industry is critical to a country's overall economic success. In India, the two-wheeler automotive business has not undergone social media marketing operations. In today's environment, social media is ubiquitous among customers, therefore utilising a larger platform for firm marketing activities would be a fantastic opportunity. This research was conducted to identify present and future uses of social media in marketing and promotional operations in the two-wheeler category. Market research was undertaken in Ahmedabad, Vadodara, Surat, and Rajkot to assess social media knowledge, present utilisation in two-wheeler marketing, consumer preferences towards various kinds of social media, and so on. Various statistical approaches were utilised to examine media habits and consumer preferences for two-wheeler customers.
[PDF Paper] [HTML Paper] [Cite]
Citation Text :
K.priya, Research Scholar, Department of Commerce, Vels Institute of Science, and Technology and Advanced Studies, Pallavaram, Chennai Email:Priya8karunamurthy@gmail.com
Dr.P.Jagadeesan, Professor & Head, Department of Commerce, Vels Institute of Science, Technology and Advanced Studies, Pallavaram, Chennai E-Mail:jagadeesansuba@gmail.com