• IUJ Journal of Management

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  • SJIF Impact Factor (2021): 7.458

    The IUJ Journal of Management

    The IUJ Journal of Management (IUJ-JOM) is the flagship journal of ICFAI University Jharkhand, Ranchi. The aim of the journal is to provide insight into the business and management research. It also creates a platform for the researchers, academicians, professors , practicing management professionals and proponents in disseminating original,

    theoretical and applied research in the field of management and allied disciplines. The Journal is a Bi-Annual, . . . . .Read more.

    ISSN NO : 2347 - 5080 Journal EOI : 10.11224/IUJ

  • SJIF Impact Factor (2021): 7.458

    An effect of occupational stress and safety measures on job performance of accredited social health activist (ASHA)

    Occupational stress affects job performance negatively and safety measure helps to enhance the job performance of the workers. However, this research study has undertaken to assess the effect of occupational stress and safety measures on the job performance of Accredited Social Health Activist (ASHA) during the COVID-19 pandemic. For this study, a nonprobabilistic convenient sampling method has been followed to collect data from 100 ASHA through well -structured questionnaire. . . . . . . . Read more.

    ISSN NO : 2347 - 5080 Journal EOI : eoi.citefactor.org/10.11224/IUJ.08.02.01

  • SJIF Impact Factor (2021): 7.458

    Influence of observational experience of Public service advertising of Health care service

    Public service advertising related to health care service sector like Dengue, Women health, Smoking, Swine Flu, HIV / AIDS, Don’t drink and drive, Anti-Alcohol, Cancer, Polio, Typhoid, Thalassemia, Drinking and smoking, Family Planning, Malaria, Iodine salt, Immunization for kids in government hospital etc. regularly carried out by the Government. . . . . . . . Read more.

    ISSN NO : 2347 - 5080 Journal EOI :eoi.citefactor.org/10.11224/IUJ.08.02.02

  • SJIF Impact Factor (2021): 7.458

    Cattle Rearing Business: Challenges and Prospects for Post-Covid-19-lockdown Economic Recovery and Sustainable Development of South-East Nigeria

    This study looked at the business of cattle rearing in the 21st century Nigeria with particular reference to the southeast region. The broad objective of the study is to critically assess cattle rearing business in Nigeria vis-à-vis its challenges, prospects and implications for post-covid-19-lockdown recovery and sustainable development of the southeast region.... . . . . . . . . . Read more.

    ISSN NO : 2347 - 5080 Journal EOI : eoi.citefactor.org/10.11224/IUJ.08.01.03

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Current Issue : December - 2020

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An effect of occupational stress and safety measures on job performance of accredited social health activist (ASHA)

( Dr. Prakash B. Kundaragi )

Keywords : ASHA, Occupational Stress, Safety measure, Job performance.

EOI : eoi.citefactor.org/10.11224/IUJ.08.02.01

[Abstract]
Occupational stress affects job performance negatively and safety measure helps to enhance the job performance of the workers. However, this research study has undertaken to assess the effect of occupational stress and safety measures on the job performance of Accredited Social Health Activist (ASHA) during the COVID-19 pandemic. For this study, a nonprobabilistic convenient sampling method has been followed to collect data from 100 ASHA through well -structured questionnaire. The Majority of the respondents are housewives, married and having PU education. All the ASHA are selected through the National Rural Health Mission (NRHM). There is a negative and significant relationship between occupational stress and job performance of ASHA and a positive and significant relationship between safety measures provided to ASHA and job performance. This research work is limited to only 100 respondents of Mudalagi and Gokak talukas of Belagavi district, Karnataka.
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Citation Text :
Dr. Prakash B. Kundaragi, An effect of occupational stress and safety measures on job performance of accredited social health activist (ASHA)
Vol 8, No.2, Dec 2020

Influence of observational experience of Public service advertising of Health care service

(Dr. Dhananjoy Datta, Dr. Prasenjit Pal, Prof. Sudhakar Patra )

Keywords : Public, Health, Advertising, Factors and Observation

EOI : eoi.citefactor.org/10.11224/IUJ.08.02.02

[Abstract]
Public service advertising related to health care service sector like Dengue, Women health, Smoking, Swine Flu, HIV / AIDS, Don’t drink and drive, Anti-Alcohol, Cancer, Polio, Typhoid, Thalassemia, Drinking and smoking, Family Planning, Malaria, Iodine salt, Immunization for kids in government hospital etc. regularly carried out by the Government. To promote these philanthropic causes government spends lot of money every year but it need to be measure that actually these advertisement may influence or not. Hence, in this context this study is an attempt to examine the influence of observational experience of Public service advertising of Health care service Sector in Tripura, India. This study is mainly based on the primary and secondary data. Percentage analysis through table, pie-chart, bar diagram, Chi square test, Phi, Cramer's V Value and multiple stepwise logistic forward regressions were applied. However, from the whole analysis of the study it can be strongly conclude that the influence of observational experience of Public service advertising of Health care service Sector in Tripura, India is very strong and effective. It is also observed that the study have provided positive outcome and further expansion of field study frequently basis may give more effective and efficient social wellbeing’s even during the COVID – 19 Pandemic to cover the effectiveness of promotional campaign carried out by Government of India for COVID – 19 Pandemic.
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Citation Text :
Dr. Dhananjoy Datta , Dr. Prasenjit Pal, Prof. Sudhakar Patra; Influence of observational experience of Public service advertising of Health care service
Vol 8, No.2, Dec 2020

Cattle Rearing Business: Challenges and Prospects for Post-Covid-19-lockdown Economic Recovery and Sustainable Development of South-East Nigeria

( Emeali, Chris C, Idemobi, Ellis I, Oganezi, Bethel U, Mgbemena, Gabriel C. )

Keywords : Cattle Business,Covid-19, Economic Recovery, Sustainable Development

EOI : eoi.citefactor.org/10.11224/IUJ.08.02.03

[Abstract]
This study looked at the business of cattle rearing in the 21st century Nigeria with particular reference to the southeast region. The broad objective of the study is to critically assess cattle rearing business in Nigeria vis-à-vis its challenges, prospects and implications for post-covid-19-lockdown recovery and sustainable development of the southeast region. The study was subjected to empirical test using regression analysis with the aid of SPSS version 21 to find out the contribution of the cattle rearing business to post-covid-19-lockdown economic recovery and sustainable development of the southeast region using data sourced from a sample of 400 respondents drawn from the five states that constitute the Southeast region. The regression analyses show that beta (standardized coefficients) is 0.959, r = .959, while r2 = 0.929, which is about 92.9% contribution. This implies that cattle rearing business will contribute significantly to economic recovery and sustainable development of the southeast region in the post covid-19-lockdown era & beyond. In order to achieve this feat, the study recommended ranching of cattle; the reintroduction of local breed (known as Efi-Igbo) where they have gone into extinction in the region; and involvement of the youths of the region in the cattle business as a veritable means of employment creation; post-covid-19-lockdown economic recovery; and sustainable development of the region.
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Citation Text :
Emeali, Chris C., Idemobi, Ellis I., Oganezi, Bethel U. Mgbemena, Gabriel C.; Cattle Rearing Business: Challenges and Prospects for Post-Covid-19-lockdown Economic Recovery and Sustainable Development of South-East Nigeria
Vol 8, No.2, Dec 2020

Family Business and Co-vid Imbroglio in 21st Century -A case study of Dangote GroupLtd, Kano, Nigeria

( "Nduji, Romanus , Dr. Israel Idewele" )

Keywords : Family business, Co-vid 19 imbroglio, Self-isolation, Self-care, Self-efficacy and Dangote Group, Nigeria

EOI : eoi.citefactor.org/10.11224/IUJ.08.02.4

[Abstract]
In Nigeria today, Family businesses are in tatters. They are operating in fears owing to the advert of Coronavirus (co-vid 19) Pandemic. Some family businesses are in a sorry state, some are struggling to survive, while some have registered into extinction because of poor customer patronage orchestrated by the pandemic. This study examined the family business and Co-vid 19 imbroglio in the 21st Century, especially in Dangote Group Ltd, Nigeria. The study adopted a survey design method, the population of the study was 995 staff members of the family business under study. Sample size of 553 was obtained using Freund and Williams formula. Data were collected using a designed questionnaire on a 5-point likert scale. The study employed Linear regression to test the hypotheses at a 5% level of significance. The study found that Self-isolation had a significant positive impact on the performance of family business in Kano State, Nigeria (r = 0.957, p < 0.05); Self-care had a significant positive impact on the performance of the family business in Kano State, Nigeria(r = 0.905, p < 0.05); Self-efficacy had a significant positive impact on the performance of the family business in Kano State, Nigeria (r = 0.879, p < 0.05). Based on the findings, this study has emphasized that the implementations and effective use of self-isolation, self-care and crisis communication, as well as other measures internally and externally available in order to reduce the spread of co-vid 19 in family businesses, bring about competitive advantage. The use of these measures has a great impact on family business performance as it helps to provide a platform for its growth. From the literature review and the cases studied, it was certain that there are a number of advantages associated with the use of these measures in family businesses such as making family business a co-vid 19 free environment as well as saving lives. The study recommended that family businesses should create a strategic alliance with their foreign, counterpart so as to gain new and practical knowledge on the fight against co-vid 19.Family businesses should adopt modern measures available so as to demote the spread of co-vid 19 in Kano State, Nigeria.. There should be a constant upgrading of proper awareness such as new programmes and new methods of co-vid 19 avoidance in order to arrest the novel disease. Appropriate modern organizational information, communication and technical knowledge Should be adopted.
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Citation Text :
Nduji, Romanus, Dr. Israel Idewele; Family Business and Co-vid Imbroglio in 21st Century -A case study of Dangote GroupLtd, Kano, Nigeria
Vol 8, No.2, Dec 2020

The Significant Shift in the Education Policy of India

( Dr. Pritha Chaturvedi )

Keywords : National Policy on Education; Principles; Disparity; Global setting; Sponsorship

EOI : eoi.citefactor.org/10.11224/IUJ.08.02.05

[Abstract]
Education has an acculturating role. It refines sensitivities and perceptions that add to national solidity, a logical temper and freedom of mind and spirit - thus furthering the goals of socialism, secularism and democracy enshrined in our Constitution. Education is elemental for achieving full human potential, developing an impartial and just society and promoting national development. It has always been accorded an honored position in the Indian society. The great leaders and the revolutionaries of the Indian freedom movement realized the essential role of education and all through the nation’s struggle for independence, stressed its exceptional significance for national development. Since the end of the British rule in 1947 India’s literacy rate has increased six times, from 12% to 74%. On the other hand, what is questionable is the quality of education - placing India among the 21 countries facing an “extensive” learning crisis. India has a quarter of its population still deprived of the basic reading and writing skills. India has the world’s largest population of illiterate people, according to a report by Oxfam and as per UNESCO India has 287 million, or 37% of the world’s illiterate people. The national policy of education was a good start in the way of educating the masses. Governments all over the world pay great importance on education policy. There is a universal pressure on ever-increasing attention on the outcomes of educational policies and their impact on social and economic development. However, there is often a deficit of understanding of how educational policies are shaped and what constitutes an education policy. This article is an attempt to analyze the recent educational policy (NEP 2020) with the previous policies on education; NEP 1968 and NEP 1986 and presenting their intended outcomes.
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Citation Text :
Dr. Pritha Chaturvedi,The Significant Shift in the Education Policy of India;
Vol 8, No.2, Dec 2020

Study On the Factors Influencing Countries To Go Cashless Or Less Cash

( Suchitra Maurya , Dr. Goutam Tanty )

Keywords : Catalyst, factors, Digital, Cashless Economy, Less Cash Economy

EOI : eoi.citefactor.org/10.11224/IUJ.08.02.06

[Abstract]
In India the mobile payment transaction adoptability has increased extensively post the introduction of demonetization in November 2016. To discourage the usage of cash in the country’s journey towards making India a cashless economy, a tax deductible at source was introduced w.e.f September 1, 2019 on the cash withdrawals above a prescribed ceiling. To further encourage merchants to accept the digital transactions on par with cash, the Finance Minister announced on December 28, 2019, that the previously applicable Merchant Discount Rate (MDR) which was payable by the merchants on card transactions will not be applicable on digital transactions made through RuPay Cards and United Payment Interface (UPI) platforms. This decision of the Indian government discourages the practice of cash transaction and encourages digital payment options. As we know, India is presently one of the fastest growing economies in the world and various important steps are being taken to increase cashless monetary solutions. India is gearing up for its biggest revolutions in recent times as multiple digital payment gateways are available on different platforms to support cash less economy. This conceptual research paper broadly focuses on the practices and challenges faced by various countries to progress to a cashless economy. The catalyst that trigger an economy to transform to a cash less economy may come from diverse sources depending on their influence/ importance in a particular country/economy. It will be useful for adding values to the researchers at large to have a look at the some countries including India to understand the country specific factors that have spearheaded the cashless economy.
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Citation Text :
"Suchitra Maurya, Dr. Goutam Tanty" Study On the Factors Influencing Countries To Go Cashless Or Less Cash,
Vol 8, No.2, Dec 2020

Study on effectiveness of media advertisements during Covid 19 period

( "S.Selvakumari, Rooba" )

Keywords : COVID 19, Advertisements, Media, Awareness, Information.

EOI : eoi.citefactor.org/10.11224/IUJ.08.02.07

[Abstract]
In COVID 19 period people are panic about the virus spreads. In this media advertisements help to know the information about the corona virus and awareness about the virus. The article focuses on the effectiveness of media advertisements during COVID 19 period. Data was collected from 169 respondents comprising people in Tirunelveli district. Statistical analysis tools such as percentage analysis, chi-square test. The result indicates that area of living and awareness of corona virus are same in all areas. There is no difference in creating awareness about corona virus in area level.
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Citation Text :
"S.Selvakumari , Rooba", Study on effectiveness of media advertisements during Covid 19 period;
Vol 8, No.2, Dec 2020

Study of Developmental Issues Impacting Micro, Small and Medium Enterprises

( "Rajeev Ranjan" )

Keywords : Social Inclusion, Role of Economics, Inequality, MSME, MSMED Act, MSME-DI, DIC

EOI : eoi.citefactor.org/10.11224/IUJ.08.02.08

[Abstract]
Micro, Small and Medium sector constitute sizeable proportion in total entities in India. MSME sector houses the largest workforce after agriculture. Owing to its significant contribution to economic and social development of the country, this sector has been identified as one of the priority sectors. In Bihar, due to the absence of large industries, micro, small and medium enterprises have been the mainstay of private investments. MSMEs have also been the pillar stone to social inclusion as there has been incorporation of entrepreneurial skills through traditional business. Through this study, an attempt is made to present the analysis and interpretation related to the contribution of the MSME sector in social inclusion and its future prospect in tapping the opportunities arising out in light of recent initiatives. The study further presents a comparative analysis of differences in the views of micro, small and medium enterprises towards the obstacles faced by them in operations of their establishment.
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Citation Text :
"Rajeev Ranjan",Study of Developmental Issues Impacting Micro, Small and Medium Enterprises ;
Vol 8, No.2, Dec 2020

Socio –Economic Impact Assessment of Covid 19 on Various Sectors

( Maneka Perikkathara )

Keywords : Industrial revolution, Psychology, remote work, Consumer Anxiety, Sense of Unity.

EOI : eoi.citefactor.org/10.11224/IUJ.08.02.9

[Abstract]
The ongoing pandemic ‘COVID-19’ has with no doubt, shown some good time to 7.8 billion people that inhabit this earth. A year has passed and we have witnessed a great loss of resources within just a span of few months. This research article summarizes on the adverse affects on several sectors; right from the manufacturing corporate to the hospitality industry. Majority or say all the companies have restructured their target charts in order to mitigate the risks that just keeps on increasing day by day. In the start, the essence of living definitely came down and everyone, individually is looking forward to surviving this unfortunate catastrophic event which has befallen on them. The usage and budgets even on a family level has reduced and policies of adjustments and self-sustaining notions have come in practice. These times have called upon a more better organizations that can remain operative even in such dark times. With most of us going through a tuff time, strategies and policies require amendments. However, amidst all this mess and uncountable adaptations that came into effect such as ; remote learning, work from home, telemedicine etc, many of us have come to know the true meaning of life and we all have gained good experience on how to handle the unpredicted challenges like that of one we are currently facing. Self-centricity and chaotic schedules are gradually getting demolished and people are collectively coming together to overcome all this. The lockdown periods have given rise to attachments and care for the loved ones which might have been almost somewhat forgotten from our day-to-day busy life.
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Citation Text :
Maneka Perikkathara, Socio –Economic Impact Assessment of Covid 19 on Various Sectors;
Vol 8, No.2, Dec 2020.

Online Education - Opportunities and Challenges Post Covid-19 in India

( "Anand Kumar , Dr. Saneet Raj, Dr. Subhash Kumar Dwivedi" )

Keywords : Covid-19, pandemic, online education, opportunities, challenges, India.

EOI : eoi.citefactor.org/10.11224/IUJ.08.02.10

[Abstract]
Covid-19 pandemic has disturbed the traditional education system as most of the educational institutions have been disturbed. First time in the history of the world such massive disruption has taken place in all spheres of life. Educational institutions are badly hit as there is no other option but to close them down for the particular time period the pandemic lasts. Now a transformation is taking place in the educational institutions in the form of replacement of the traditional education system with various modes of the online education system in India. This article discusses the current scenario, opportunities and challenges in the online education system in India.
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Citation Text :
"Anand Kumar; Dr. Saneet Raj; Dr. Subhash Kumar Dwivedi",Online Education - Opportunities and Challenges Post Covid-19 in India;
Vol 8, No.2, Dec 2020.

Retail Image and Customer Perception with special reference to Reliance Retail

( Ranjana Singh )

Keywords : Retail Image, Customer Perception, advertisers, messages, measurement.

EOI : eoi.citefactor.org/10.11224/IUJ.08.02.11

[Abstract]
This paper explores the different parts of the store image, which influence the impression and inclinations of customers. It contends that the degrees of customer preferences decide the impact of the setting of the store on its picture. Contemplating customer observations on store image further upgrades the information on advertisers; advertisers can utilize this information in obtaining progressively loyal clients and meeting their prerequisites regarding store image. This investigation recognizes the elements that are esteemed to be the most significant by customers and furnish advertisers with mindfulness regarding the mental components of customers that impact their impression of the store picture. An overview was led on customers in shopping centers to recognize the impacts of the chief components of the store picture on client recognition.
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Citation Text :
Ranjana Singh, Retail Image and Customer Perception with special reference to Reliance Retail;
Vol.8, Issue.2, Dec 2020.

Impact of Diagnosis, Treatments, and Precaution in Primary Health Centre during Covid 2019

( "Dr. V. Sangeetha" )

Keywords : Corona virus disease-2019, Diagnosis, Treatment and Precaution

EOI : eoi.citefactor.org/10.11224/IUJ.08.02.12

[Abstract]
This study examines COVID – 20i9 impact of diagnosis, treatments, and precaution in Thoothukudi district. The primary data and secondary data were used. Most of the data collected through questionnaires and interview schedules and secondary data collected through published articles, journals, magazines, books, newspapers, and websites. The data collected from about 144 respondents selected using a random sampling method covering the villages Arumuganeri, Authur, Eral, Kalugumalai, Karungulam, Mappilaiyurani, Pudukottai, Sivakalai, Thenthiruperai, Vallanadu, Veppalodai, and Vembar. Version 21.0 Statistical Package for Social Science (SPSS) was used to analyze the data. The collected data were analyzed by using appropriate statistical tools like percentage, rank test, and chi-square test for arriving at conclusions. The findings of the study are to define the patient shows various symptoms usually fever/headache, running nose/cold, cough, breathing trouble, wheezing, etc and to identify the possible causes of COVID-19, to prevent the prospective transmission of diseases to other patients and health care staff.
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Citation Text :
Dr. V. Sangeetha, Impact of Diagnosis, Treatments, and Precaution in Primary Health Centre during Covid 2019;
Vol.8, Issue.2, Dec 2020.



Sustainability strategies of Small Hospitals in Kerala in times of COVID 19 Pandemic and Heightened competition

( "Sindhu R. Menon , Dr. Naseer Mohamed Jaffer" )

Keywords : COVID 19, Small hospitals, Kerala healthcare, Healthcare delivery

EOI : eoi.citefactor.org/10.11224/IUJ.08.02.13

[Abstract]
The recent COVID19 pandemic has impacted the healthcare delivery sector in India quite adversely. Small hospitals, already distressed by a highly competitive and challenging business environment, were among the worst hit. This study aims to examine the measures adopted to maintain sustainability of small hospitals in Kerala during COVID19 pandemic. The study also examines the innovative strategies adopted by these hospitals to face competition from larger hospitals. To maintain business continuity through infection control, the state branch of Indian Medical Association launched I SAFE program and established a network of small and medium medical institutions for effective implementation of the program. The project help in infection control by providing infection kits, logistics and training to medical institutions. To effectively face competition from larger hospitals, small hospitals in Kerala have devised a unique 'co-operative model' network. Strategies include referencing patients within the network, data sharing, collective procurement of medicines and equipment and collective medical waste disposal. Small hospitals are also effectively managing the 7Ps of service marketing to attract and retain patients. These business practices can be replicated in other states as well to ensure survival of small hospitals which are critical in ensuring affordability of and accessibility to quality healthcare.
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Citation Text :
Sindhu R. Menon, Dr. Naseer Mohamed Jaffer, Sustainability strategies of Small Hospitals in Kerala in times of COVID 19 Pandemic and Heightened competition;
Vol.8, Issue.2, Dec 2020.


Telecommuting and organizational performance in the phase of Covid-19 Pandemic in South East Region

( Uchenna Onyemaechi , Nkechi Ikpeazu , Eberechi, Ufomba )

Keywords : Telecommuting, working at home, working on transit, organizational performance, covid-19 pandemic.

EOI : eoi.citefactor.org/10.11224/IUJ.08.02.14

[Abstract]
This work examined telecommuting and organizational performance in the phase of the COVID 19 pandemic in the South East region of Nigeria. The dynamic nature of the environment in which organizations operate and the urgency required for responding to customers’ needs in the phase of the COVID 19 pandemic made this investigation necessary. The broad objective of this study is to examine telecommuting and organizational performance in the phase of Covid-19 pandemic. To achieve the objective, a survey research design was adopted. The population of the study was 1,195 and the Taro Yamane formula was used to derive the study sample size of 300. Spearman Rank Correlation Coefficient was used in the testing of hypotheses. The results revealed that; there is a positive but insignificant correlation between working at home and an increase in the number of customers attended to over some time; there is a significant correlation between working at agreed location and resolution of customers complaints; working on transit has a weak but positive association with speedy service delivery. Based on these findings, the researchers concluded that telecommuting has a minimum impact on the organizational performance in the phase of the COVID 19 pandemic. The researchers, therefore, recommended, among others, that organizations need to encourage the work practice that allows employees to work at the agreed location since it has been found to have a significant and positive correlation with the resolution of customers’ complaints.
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Citation Text :
Uchenna Onyemaechi, Nkechi Ikpeazu, Eberechi, Ufomba, Telecommuting and organizational performance in the phase of Covid-19 Pandemic in South East Region;
Vol.8, Issue.2, Dec 2020.