• IUJ Journal of Management

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  • SJIF Impact Factor (2022): 7.458

    The IUJ Journal of Management

    The IUJ Journal of Management (IUJ-JOM) is the flagship journal of ICFAI University Jharkhand, Ranchi. The aim of the journal is to provide insight into the business and management research. It also creates a platform for the researchers, academicians, professors , practicing management professionals and proponents in disseminating original,

    theoretical and applied research in the field of management and allied disciplines. The Journal is a Bi-Annual, . . . . .Read more.

    ISSN NO : 2347 - 5080 Journal EOI : 10.11224/IUJ

  • SJIF Impact Factor (2022): 7.458

    Marketing Mix influencing purchase intent of Hearing Aids

    The main purpose of this study is to understand the present marketing mix applies to marketing. It provides an idea to marketer, which can designed as a tool to assist marketing strategies. American Marketing Association introduced the term, "marketing mix", in 1953. Marketing Mix’ is also known as the Four P's of Marketing which are namely product, price, place of distribution, and promotion. These are the primary premises of a marketing strategy. Further they are instrumental in translating marketing planning into practice. Read more.

    ISSN NO : 2347 - 5080 Journal EOI: eoi.citefactor.org/10.11224/IUJ.10.02.02

  • SJIF Impact Factor (2022): 7.458

    Randomthoughts In Conceptual Decision Geometry

    21st century is a complex playfield in business decision perspectives threatened by the forces of VUCA (Vulnerability, Uncertainty, Complexity and Ambiguity). Appreciable reflections have been directed toward decision making process that marks commitment to obdurate intention. Read more.

    ISSN NO : 2347 - 5080 Journal EOI: eoi.citefactor.org/10.11224/IUJ.10.02.03

  • SJIF Impact Factor (2022): 7.458

    Vivekanda As Pontifex Between East And West And His Leadership Strategies

    Vivekananda was/is the perfect geometer/pontifex between the east and the west .i.e. religion and science. Swamiji is the fulcra factor between O-consciousness and infinity consciousness’ consciousness stands for east formula and infinity consciousness (i.e more and more) stands for west formula.leader of our country. Read more.

    ISSN NO : 2347 - 5080 Journal EOI: eoi.citefactor.org/10.11224/IUJ.10.02.11

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Current Issue : December - 2022

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Multi-Channel Engagement In Pharma Marketing As The New ‘Go-To-Market' Model During Post Covid-19 Era – An Exploratory Approach With Special Reference To Eastern India

( Abhra Ghosh )

Keywords : Pharma Marketing, Digital Marketing, Digital Transformation, Multi-Channel Engagement.

EOI : eoi.citefactor.org/10.11224/IUJ.10.02.01

[Abstract]
The year of 2020 marked the outbreak of a Bioterrorism like never before. COVID-19 Pandemic resulting in prolonged lockdowns and social-distancing had hit the global economy probably in the worst possible way than it could ever be. There have been serious disruptions to both public and private sectors all across. Governments had to act fast and take preventive measures, while several businesses had to slowdown, or worse, shutdown their activities to avoid further spreading the virus. In many sectors, workforce were pushed to WFH to avoid travelling, crowd and remain contactless as far as possible. However this pandemic has transformed the industries to high rates of digital technologies adoption. Digital transformation has gone from being an option to becoming an urgent priority for several businesses and public service providers, which sheds light on the digital readiness of Governments, companies, and most importantly customers. In this context, the study aims to explore the Digitalization of pharma marketing trends in Post COVID-19 era by highlighting the digital transformation of healthcare sector. Therewith the marketing techniques gets more and more inclined towards Multi Channel Engagement as the new GTM model. As this is an Exploratory study, so qualitative data has been used for conducting the research. A total of 200 Doctors, Medical Reps, and Marketing Managers were selected for the study via judgement sampling technique. Duration of the study was 24 weeks (from Sept 2021 to Feb 2022). Findings of the study reveal that, pharma industry has actively started to adopt the New Normal of advanced digital marketing through e-Detailing CRM, digital inputs, Rep Triggered Emails, innovative promotional behavior, digital CMEs, Webinars, engaging doctors in various digital academies, etc. in order to deliver value proposition to the targeted segment of doctors and expedite prescriptions.
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Citation Text :
Abhra Ghosh, Research Scholar, ICFAI University Jharkhand Email: abhra.phd2021@iujharkhand.edu.in

Marketing Mix influencing purchase intent of Hearing Aids

( Anjan Niyogi, Dr. Pallavi Kumari )

Keywords : Marketing Mix, Marketing Strategies, Process, Personnel, Physical Evidence 7Ps

EOI : eoi.citefactor.org/10.11224/IUJ.10.02.02

[Abstract]
The main purpose of this study is to understand the present marketing mix applies to marketing. It provides an idea to marketer, which can designed as a tool to assist marketing strategies. American Marketing Association introduced the term, "marketing mix", in 1953. Marketing Mix' is also known as the Four P's of Marketing which are namely product, price, place of distribution, and promotion. These are the primary premises of a marketing strategy. Further they are instrumental in translating marketing planning into practice. McCarthy (1960) was first to suggest the four P's. Researchers Muala&Qurneh (2012) in their work added three more elements process, personnel and Physical evidence along with the existing 4 P's. This study explains these 7Ps, which are the elements of Marketing Mix.
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Citation Text :
Anjan Niyogi , Research Scholar, ICFAI University Jharkhand annjani.y20@iujharkhand.edu.in
Dr. Pallavi Kumari , Associate Professor, ICFAI University Jharkhand Pallavikumar@iujharkhand.edu.in

Random thoughts In Conceptual Decision Geometry

( Col Prof (Dr) Jyotirmaya Satpathy, (Dr) Anindita Majumdar, Prof Tafura Khatun )

Keywords : Decision Geometry, Neuromanagement and Neuro-Behavioural Underpinnings

EOI : eoi.citefactor.org/10.11224/IUJ.10.02.03

[Abstract]
21st century is a complex playfield in business decision perspectives threatened by the forces of VUCA (Vulnerability, Uncertainty, Complexity and Ambiguity). Appreciable reflections have been directed toward decision making process that marks commitment to obdurate intention. Some issues that confront a entrepreneur are; how can entrepreneurs make an optimal decision? How can entrepreneurs influence entrepreneurial brain and eye(s) in business decisions? How can entrepreneurs bargain ‘hot buttons' in entrepreneurial brain and eye(s)? This provides conceptual geometry for conducting neuro (entrepreneurial) research science. It raises few fundamental issues and offers solution through measurement of brain activity at management levels of analysis. Primary aim to undertake this piece of research was an article titled ‘Is the Era of the Neuroentrepreneur upon Us' authored by James Heskett, ‘Bringing Neuromanagement to the Business World by Patricia Polischuk. The bottom contour was: Can there be a philosophy of neuroscience without a broad or successful theory? All these prompted to explore the links between entrepreneurial decision making and neuroscience.All the above led towards a conclusion that neuromanagement is a perfect platform to exhibit that neuroscience, on a parallel note with entrepreneurial sciences, can provide answer to issues in entrepreneurial decision dynamics.
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Citation Text :
Col Prof (Dr) Jyotirmaya Satpathy, The Management University of Africa, Nairobi, Kenya Email:jyotisatpathy@gmail.com
(Dr) Anindita Majumdar, Woxsen University, Hyderabad, India Email:anindita.majumdar@woxsen.edu.in
Prof Tafura Khatun, Griffith College Limerick, Ireland Email:tafurakhatun71@gmail.com

Influence of professional development in succession planning and retention

( Maneka Perikkathara )

Keywords : Professional Development, Commitment, Succession Planning, Training, Up-skilling, Productivity, Performance

EOI : eoi.citefactor.org/10.11224/IUJ.10.02.04

[Abstract]
Transforming leaders with a great vision about their followers generally creates history in the field of subordinate retention. A research conducted on employee retention stated that perception of managers regarding the level of retention of employees if he thinks about the followers with equity this will motivate subordinates to do well for the organization and on the same time felt good for them as well. A study conducted on retention of employees explored that leadership styles has a great impact on level of retention because it directly affects the cognitive state of employees. Job satisfaction will increase your employee retention rate. Once put in the time, effort and investment to hire the best employees possible need to retain that talent. A competitive payout, benefits are not only a factor but they are not only reasons enough to keep them in an organization. The professional development (PD) results in knowledge creation, which helps in differentiating organizations and employees who are successful from those who are not. It helps in improving performance, productivity, satisfaction, etc. Employees always wanted further growth within the organization via job rotation if the organization develops a successful professional development (PD) planning structure for career opportunity. While employee grow in their positions thru professional development (PD), companies benefit thru employees' loyalty, commitment to the job, belongingness and shared feeling of development along with organization. The employee's commitments will improve and it is an important element in human resource management practices especially in employees' retention. Actively pursuing professional development (PD) ensures that knowledge and skills stay relevant and up to date. It also allows employees to be more aware of changing trends and directions in an industry
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Citation Text :
Maneka Perikkathara, Research Scholar ICFAI University Jharkhand Email: manekarajeesh@gmail.com

Bank NPAS: Still Remain Far from Their All-Time Lows

( Dr. Pritha Chaturvedi )

Keywords : Indian Banking Industry, Non Performing Assets, Baking Frauds, Debt, Economy

EOI : eoi.citefactor.org/10.11224/IUJ.10.02.05

[Abstract]
For most of the last decade, the banking industry has been plagued by ballooning non-performing assets (NPAs). Furthermore, as a result of a flurry of RBI and government initiatives, net NPAs in Q2FY22 dropped to roughly one-third of their maximum of 6% in FY18. Bank profitability metrics have returned to pre-pandemic levels, as total and net non-performing assets have decreased and the requirement coverage ratio and capital buffers have increased. As per the economists, lenders also may face a higher level of NPAs as a consequence of the domino effect of the Russia-Ukraine situation on numerous industries. As per the India Ratings and Research, the debt at risk (with net leverage greater than 5x) would outweigh pre-conflict expectations by 1.2 lakh crore. While NPAs have steadily declined since their peak in FY18, they remain far from their all-time low points, implying that the recovery is still underway for an economy to represent a concern. This article presents some real time frauds in the Indian banking sector with their impact on the ROE and also highlights the changing scenario and how this has lead to improvements in the debt recoveries.
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Citation Text :
Dr. Pritha Chaturvedi, Assistant Professor, ICFAI University Jharkhand Email: prithachaturvedi@iujharkhand.edu.in

A conceptual study on the various factors affecting the career choices of Generation Z

( Sushil Kumar )

Keywords : Career, Factors Influencing Career Choice, Occupational Preferences, Generation Z, Career Choice Theory

EOI : eoi.citefactor.org/10.11224/IUJ.10.02.06

[Abstract]
Career isthe sequence of employment positions that a person has held over his or her life. However, it very much depends on initial choices made by students during their studies or while opting for first job. Therefore, it becomes essential to understand factors which influence a student while choosing first career choice. Although considerable research has been conducted in this area world over however new factors keep emerging on the horizon with advancement in technology, way of living, apparitional changes. This paper intends to provide systematic literature review on the topic of factors influencing first career choices of graduate students in India focusing on southern parts of the country. This paper also intends to provide the gap for future research including new factors emerging on the horizon such as social media, education loan, aspiration of settling in abroad among many others. Study of impact of new factors will have short-term and long-lasting benefits for students and society at large. Students will know realistically what to expect from job and it will also mature society at large by giving them an empirical idea, beyond any presumption, that how gen Z thinks about career.
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Citation Text :
Sushil Kumar, Ph.D Scholar, ICFAI University Jharkhand Email:sushil.phd2021@iujharkhand.edu.in

A Study on Consumer Preference towards Branded luxury Car in Chhattisgarh

( Abhinav Shrivastava )

Keywords : Environmental Education, Pollution, Management, Biomass and Control

EOI : eoi.citefactor.org/10.11224/IUJ.10.02.07

[Abstract]
In the past few years post-LPG (Liberalization, Privatization, Globalization) India has emerged as one of the largest market for Luxury goods since there has been a huge growth in IT industry after globalization consequently giving rise to the purchasing power of the people. The materialism has increased with change in disposable income and there has been a significant increase in luxury consumption. Car has always been a luxury for Indians but with growing transportation needs the demand has increased in every household. A car has now become status symbol in the society and is a matter of envy. A car is common man's dream which has converted into want due to easily availability of finance/loans facilities. But with time there has been a paradigm shift from buying budget cars to buying high end/luxury cars. With development in roads and infrastructure people are now switching to luxury high-end expensive foreign brands who offer more features like power, performance, off-roading etc. A few years back Indian market was not prepared for expensive cars but with increasing number of millionaires the sales of brands like Mercedes, Audi, BMW, Jaguar, and Land Rover has increased. These brands are not only owned by celebrities, sportsmen, business tycoons/industrialists but even upper middle class families and middle class consumers are buying luxury cars to add esteem and show their status in society. This study is aimed at finding more factors responsible for this kind of consumer behavior and to analyze the sudden shift from necessities to luxury lifestyle. This behavior of luxury consumption is not only limited up to urban areas or metropolitan cities but the rural areas or cosmopolitan people are also aiming high on their esteem and are investing more money for lavish lifestyles. The consumption of luxury products like air-conditioner and cars have no boundaries.
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Citation Text :
Abhinav Shrivastava, Assistant Professor RIT College of Commerce and Management, Raipur Email: abhinav.shrivastava1985@gmail.com

FPOs in India: An Endeavour to Reconnaissance its Financial Succor Scenario

( Akinchan Buddhodev Sinha Arindam Sinha )

Keywords : Growth of FPOs; Financial assistance to FPOs; Government schemes for FPOs; Growth potential of FPOs.

EOI : eoi.citefactor.org/10.11224/IUJ.10.02.08

[Abstract]
Collectivizing farming into Producer Organisations (POs) has been considered as one of the cogent approach to surmount the constraints witnessed by the small and marginal farmers. Under the 12th Five Year Plan (2012-2017) of the Government of India, promotion and strengthening of FPOs has been one of the crucial strategies to attain inclusive agricultural growth. In the past recent years, the growth of the FPOs (Farmers Producer Organisations) has witnessed a big increase. In view of the fast growth of FPOs, the issue of access to credit, i.e., linking the FPOs to dependable and affordable sources of financing to meet their working capital, infrastructure development and other needs has gained center stage. In view of the fact that in India nearly 85% of the farmers and small and marginal farmers. The agriculture sector is hindered by high transaction costs and low access to credit and agricultural produce markets. In view of this, the role of financial intermediaries like commercial banks, regional rural banks, NABARD etc. become vital in extending financial assistance to the FPOs. This research paper makes an endeavor to reconnoiter the current scenario of FPOs, financial scenario of FPOs, financial assistance provided by various financial intermediaries, various government schemes aimed at strengthening the financial position of FPOs, growth potential of FPOs etc
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Citation Text :
Akinchan Buddhodev Sinha, Deputy Director The Institute of Company Secretaries of India akinchanbsinha@gmail.com
Arindam Sinha, Academician & Researcher arindam.sinha77@gmail.com

The Demographic Trends and the Relevance for Active Ageing in Kerala: An Analysis from Lifelong Learning Perspectives

( Dr Gipson Varghese, Dr. Jintha Thomas )

Keywords : Demographic, Ageing Population, Socio-economic, Cultural Factors, Lifelong Learning,

EOI : eoi.citefactor.org/10.11224/IUJ.10.02.09

[Abstract]
Demographic changes are seen as most important factor for policy making in all the nations. Ageing population becomes the most important policy concern in the national policy makings nowadays. This is because of the reason that the ageing population is expected to grow in a faster rate as socio-economic and cultural factors have positively contributed to the well being. Kerala has reached be low replacement level and no has a different trend in demographic transition. Though the state has achieved high literacy rate, highlife expectancy rate, low birth rate etc.,which are comparable to the developed countries, the state now faces the problem of ageing population. Health and security are the traditional methods to face the challenges of ageing. Participation has become an important tool for active ageing and lifelong learning as crucial for preparing people at all ages to be active and skilled. This paper seeks to understand the relevance of lifelong learning as a better tool for active ageing and to face the challenges paused by ageing population in Kerala.
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Citation Text :
Dr Gipson Varghese, Assistant Professor Department of Economics St.Dominic's College, Kanjirapally
Dr. Jintha Thomas, Assistant Professor Department of Chemistry Baselius College, Kottayam

An Exploration on Challenges and Opportunities in the formation of Emergence of Farmer's Producer Organization

( Dr. Ruchi Gupta )

Keywords : Farmer's Producer Organisation, Farmers, Challenges, Opportunities, Legal Entity

EOI : eoi.citefactor.org/10.11224/IUJ.10.02.10

[Abstract]
The Farmer Producer Organization (FPO) is a legal entity made up of farmers, with all of its members being farmers themselves. In other words, the FPO's farmers' group is primarily made up of 70/80 percent small and medium-sized farmers. The imperfect market conditions, inaccessibility to credit, suboptimal investment decisions, unskilled human resource base, inadequate access to extension services and poor technological know-how are some of the major problems confronting small and marginal farmers in this era of competitive and unstable environment. Incomplete market conditions, unaffordable credit, poor investment decisions, unskilled labor base, inability to access extension resources and poor technology are some of the major issues facing small and medium farmers in this competitive and unstable environment. The goal of this paper is to gain an understanding of the FPO's various issues, challenges, and opportunities as part of its ongoing development. The secondary data was used in the study. It was concluded that an attempt was made in this study to investigate the opportunities and challenges without developing future guidelines based on the examination and recommendations built by various researchers over time about the promotion and expansion of FPO's in the country.
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Citation Text :
Dr. Ruchi Gupta, Assistant Professor, Kalinga University, Naya Raipur, Chhattisgarh Email: my.mail.ruchi@gmail.com

Vivekanda As Pontifex Between East And West And His Leadership Strategies

( Dr Rumna Bhattacharyya )

Keywords : Vivekananda, Geometer, Pontifex, Management Process, Social Behavior Science.

EOI : eoi.citefactor.org/10.11224/IUJ.10.02.11

[Abstract]
Vivekananda was/is the perfect geometer/pontifex between the east and the west .i.e. religion and science. Swamiji is the fulcra factor between O-consciousness and infinity consciousness' consciousness stands for east formula and infinity consciousness (i.e more and more) stands for west formula.Vivekananda sensed the soul of light in deepest sorrow in human life journey whereas after Him scientist Einstein in his unique equation E=MC²discovered the speed of light as God particle.Vivekananda while crossing the Eastern Mediterranean sea composed the poem on the sea's bosom the music as the colour of human life which was subsequently discovered by Sir C V Raman in the year 1930( won the Nobel prize) which was subsequently discovered by scientist Einstein and C V Raman .So Swamiji is the midpoint of two unbounded East and West.Vivekananda also own the appeal on 10 Nov 1887.Hereby I say Vivekananda above court case courage =killer instinct=I would not leave out (i.e remain in pain, then enjoy the pas-time =To come over the conflict=Total down the Earth= Firewater =Pain+ pas-Time9i.e the real acid –test of life/classical example of leadership Appliance in management process/social behavior science. This paper shows relationship Vivekananda as the role leader of our country.
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Citation Text :
Dr Rumna Bhattacharyya, Professor ICFAI University Jharkhand Email: rumna.b@iujharkhand.edu.in

Enriching Millets Value Chain through FPOs for Sustainability

( Sangappa, Manne Sri Sandhya, A Chandrika, Ashok Sajjan, Deep Narayan M, Vilas Tonapi, )

Keywords : FPOs, Millet Market, Millet's Startups, IIMR

EOI : eoi.citefactor.org/10.11224/IUJ.10.01.12

[Abstract]
Agriculture in India is predominantly production-oriented confined to a large number of fragmented smallholdings and plays a pivotal role in the Indian economy. The demand for Nutri-cereals or millets is raising in the market for their nutritional value and capacity to combat lifestyle ailments. In this background, ICAR-IIMR, Hyderabad is involved in the formation and handholding of 31 Millets FPOs across four states of India to balance the demand and supply in the millet market. As a Cluster-Based Business Organizations CBBO), IIMR is organizing capacity-building programs for BoDs and CEOs of newly formed FPOs further helping them in infusing the same skills to its shareholders. It is also supporting FPOs to connect to line departments of the state to avail the facilities and the support. To transform the farmers and their organization into business entities, IIMR has trained FPOs to undertake processing and value addition of millets and connecting to markets to sell their raw as well as value-added products. An effort was also made by IIMR to connect FPOs to e-marketing channels to sell their products directly to the intended consumers. The formation of FPOs can harness better profit from the small and marginal farmers by way of its collective approach.
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Citation Text :
Sangappa,Scientist, Manne Sri Sandhya, Project Coordinator, A Chandrika, Project Coordinator, Ashok Sajjan, Project Coordinator, Deep Narayan M, Project Coordinator, Vilas Tonapi, Director, IIMR, ICAR-Indian Institute of Millets Research, Hyderabad, Email: srisandhya.manne@gmail.com

Turning challenges to opportunities in human-wildlife conflict through FPOs using the start-up ecosystem and CSR schemes: A synergistic model

( Sarojkant Singh, Raja Ghosh )

Keywords : Conflict Management, Population Growth Farmers Producer Organization, Human-wildlife, CSR

EOI : eoi.citefactor.org/10.11224/IUJ.10.01.13

[Abstract]
Human-wildlife conflict management has emerged and these conflicts between humans and wildlife have been increasing with population growth. In this paper we see this as an opportunity to mitigate some risks faced by farmers in the past. Farmers Producer Organization (FPO) have been formed to increase income of farmers. These FPOs face a number of challenges some of which overlap with the trade-off between different sustainability issues. A literature survey is done on innovative technologies, insurance and financing schemes which can be used to turn these conflicts into opportunities. The authors analyse the CSR Act to find which portions of the Act are supportive for the FPOs to avail funds under the CSR schemes, including scope for further amendments and policy level changes. Through a literature survey on human-wildlife conflicts and risk mitigation strategies adopted by farmers, we bring forward a framework of using the opportunities from managing human-wildlife conflicts, start-up ecosystem, and CSR strategy as forming a model and highlighting the scope for future research in these area through the FPOs.
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Citation Text :
Sarojkant Singh, Research Scholar, ICFAI University Jharkhand Email: saroraj.s20@iujharkhand.edu.in
Raja Ghosh, Research Scholar, ICFAI University Jharkhand Email: rajaghosh70@rediffmail.com

The Effect of Sales Promotion Techniques on Consumer Purchase

( Dr. Subrato Kumar Dey )

Keywords : Point of Sales, Sales Promotion, Marketing, Consumer Goods etc

EOI : eoi.citefactor.org/10.11224/IUJ.10.01.14

[Abstract]
A sales promotion is a marketing strategy in which a business uses a temporary campaign or offer to increase interest or demand in its product or service. There are many reasons why a business may choose to use a sales promotion (or ‘promo'), but the primary reason is to boost sales. The role of point of Sales promotion is more focused in this paper. Sales boosts may be needed to reach a quota as a deadline approaches, or to raise awareness of a new product. Role of overhead publicity is Sales promotional tool. Over a certain period of time, special actions and special offers push sales.
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Citation Text :
Dr. Subrato Kumar Dey Associate Professor ICFAI University Jharkhand Email: subratokumardey@iujharkhand.edu.in

Consumer Styles Inventory of Indian Youth towards Fast Food Outlet

( Dr. Deepak Ashok Kumar, Dr. Anoop Kumar )

Keywords : Consumer Styles Inventory, Young Consumers

EOI : eoi.citefactor.org/10.11224/IUJ.10.01.15

[Abstract]
The present study attempts to investigate the Consumer Styles Inventory of Indian youth with reference to fast food outlets. The study was conducted among a sample of respondents in Kerala..Factor analysis was used to measure the consumer styles Inventory. The study revealed the confirmation of six factors. Further, the young consumers were profile during cluster analysis technique.
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Citation Text :
Dr. Deepak Ashok Kumar, Associate Professor, KVM Institute of Management, Kerala
Dr. Anoop Kumar, Professor, KVM Institute of Management, Kerala Email: paragam2005@yahoo.com