• IUJ Journal of Management

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  • SJIF Impact Factor (2022): 7.458

    The IUJ Journal of Management

    The IUJ Journal of Management (IUJ-JOM) is the flagship journal of ICFAI University Jharkhand, Ranchi. The aim of the journal is to provide insight into the business and management research. It also creates a platform for the researchers, academicians, professors, practicing management professionals and proponents in disseminating original,

    theoretical and applied research in the field of management and allied disciplines. The Journal is a Bi-Annual, . . . . .Read more.

    ISSN NO : 2347 - 5080 Journal EOI : 10.11224/IUJ

  • SJIF Impact Factor (2022): 7.458

    Experiments In Neuro - Economic Decisions

    Decision-making is as old as Civilization with Economics being the fulcrum. In a way, undisputedly, economic decision-making represents the evolution and revolution of Economics as an accepted extension of Science.Economic decision-making is critical in the sense that a correct tactic needs to be adopted to make a balance between economics as a science and also an offshoot of interdisciplinary scholarship in the 21st Century. The foundation of stimulus has been neuro-economic decision explorations (merger of philosophies from cognitive science and management. Read more.

    ISSN NO : 2347 - 5080 Journal EOI: eoi.citefactor.org/11.11224/IUJ.11.01.02

  • SJIF Impact Factor (2022): 7.458

    Digital Finance: A Gateway to Environmental Sustainability

    In recent years, digital finance has become a widely discussed public policy due to the innovative nature of new technology. The financial industry, like other industries, typically adopts new and upgraded technology to make tasks more efficient. Digital finance is an example of such technology that is currently in demand. Read more.

    ISSN NO : 2347 - 5080 Journal EOI: eoi.citefactor.org/11.11224/IUJ.11.01.03

  • SJIF Impact Factor (2022): 7.458

    Adoption of AI in transforming Hearing Aid

    "Artificial Intelligence (AI) relates to the ability of computers to handle complex situations around us through advanced complex solving approach. It is used in everyday work of life. We can see its application in as robotic vacuum cleaners or running shoes in consumer durable. Read more.

    ISSN NO : 2347 - 5080 Journal EOI: eoi.citefactor.org/11.11224/IUJ.11.01.06

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Digital transformation and Entrepreneurship

(Nimisha Sinha )

Keywords : Digital Transformation, Entrepreneurship

EOI : eoi.citefactor.org/11.11224/IUJ.11.01.01

[Abstract]
Over the last two decades, the phenomenon of technology entrepreneurship has attracted the interest of policymakers and researchers due to its significant impact on the economic progress of the country. Several authors define technology entrepreneurship as the interface of entrepreneurship and technological innovation. In this stratum, technological opportunities can be recognized and exploited by entrepreneurs through new venture creation. The paper presents opportunities related to digital transformation for entrepreneurship, a change that is associated with the application of digital technology in all aspects of entrepreneurship. This paper presents a structured framework with digital transformation stages, activities, andresults.This research contains a literature review that fundamentally comprehendsthe digital transformation of entrepreneurship. The research clearly expressed the meaning of the digital transformation of entrepreneurship phases for the digital transformation. yet this special section provides a more fine-grained understanding of technology entrepreneurship. This paper presents new insights into the determinants of technology entrepreneurship and what are the consequences of technology on producers, consumers, and policymakers.
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Citation Text :
Nimisha Sinha, Research Scholar, Department of Economics, Ranchi University, Ranchi Email: nimishasinnha2302@gmail.com

Experiments In Neuro - Economic Decisions

( Col Dr J Satpathy, Dr Lipsa Mishra )

Keywords : Neuro-Economics, Decision, EEG, Alpha Waves, SVG, Neuro-Trajectory and Neuronal Shifts.

EOI : EOI: eoi.citefactor.org/11.11224/IUJ.11.01.02

[Abstract]
Decision-making is as old as Civilization with Economics being the fulcrum. In a way, undisputedly, economic decision-making represents the evolution and revolution of Economics as an accepted extension of Science.Economic decision-making is critical in the sense that a correct tactic needs to be adopted to make a balance between economics as a science and also an offshoot of interdisciplinary scholarship in the 21st Century. The foundation of stimulus has been neuro-economic decision explorations (merger of philosophies from cognitive science and management. Recently, neuro-economic decision-making has arisen as an interdisciplinary determination that counterparts advance cognitive science in the economics play-field. Some research issues addressed in this paper are;how decision preferences advance through the brain pathways; how the brain considers sources of data and, what intrinsic processes embody conflicting values are shaped through repeatedly producing ‘rational’ preferences. In short; how does the economic decision-maker choose via? Neurofeedback and what part of the brain aids perform economic decision creation? The aim and objective(s) of this paper are; throughthe brain's cabling diagram, the paper highlights the potential cause-effect linkage between biology and economics in explaining how economic decision-makers deal with judgment dynamics. The purpose of this paper is to focus on the role of neuro-dynamics to understand decision strategy. The aim is to exhibit empirical mosaics in 'neuro-trajectory feedback tectonic shifts(s)' of 'business' economic decision circuit'. The primary aim is to archetype neuro-feedback by using brain waves (ECG). The objective is to monitor the undercurrents of neurobiological in understanding economic decision behaviour. As regards Methodology,based on ‘modulated sound - injections’, the study examines neuro-economic fluidconditions and consequential behaviour of 03 (three)economic decision makers and provides the setting for future research. This offers a solution to the lack of understanding of fluid intellect through the measurement of brain activity. The study exhibits key findings and explains how neuro apparatuses explore 'business economic decision - tectonic shifts(s)' through a biological basis. Results suggest that neural signatures cannot simmer down to a single network or a few brain regions. The paper concludes with specific propositions towards rethinking the foundations of economic decision dynamics by providing alternative taxonomy for decision problems.
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Citation Text :
Col Dr J Satpathy , The Management University of Africa, Kenya&Srinivas University, India Email:jyotisatpathy@gmail.com
Dr Lipsa Mishra, Assistant Professor Economics, Dept. of Economics, BJB Autonomous College, Bhubaneswar, India Email: lipsamishra@hotmail.com

Digital Finance: A Gateway to Environmental Sustainability

( Dr. Ashish Mohan, Neha Kumari )

Keywords : Digital Finance, Financial inclusion, Digital Technology, Digital Channels

EOI : eoi.citefactor.org/11.11224/IUJ.11.01.03

[Abstract]
In recent years, digital finance has become a widely discussed public policy due to the innovative nature of new technology. The financial industry, like other industries, typically adopts new and upgraded technology to make tasks more efficient. Digital finance is an example of such technology that is currently in demand. The use of digital payments has been on the rise in recent years, driving the digitization of the financial sector and economy. Digital channels such as UPI, E-Wallets, and m-banking are expected to provide more cost-effective services and better coverage to unbanked rural populations in India. India's JAM Trinity - Jan Dhan, Aadhaar, and Mobile - has enabled the country's digital payment revolution and laid the foundations for a Digital India. This has made government services more accessible to citizens without intermediaries. In addition to financial inclusion, digital finance has the potential to promote sustainability by reducing the environmental impact of financial transactions. Paperless banking and digital payments can significantly reduce the use of paper, thereby reducing the carbon footprint of financial transactions. Digital finance can also promote responsible investment and help to achieve the United Nations Sustainable Development Goals by enabling greater transparency and accountability in financial transactions. This research paper explores the contribution of digital finance to sustainable development through digital financing technology, focusing on developments in digital finance in India. Various financing options have been assessed using a variety of data sources, and our findings suggest that paperless transactions could pave the way towards a greener and more sustainable environment, despite improvements in financing options in India.
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Citation Text :
Dr. Ashish Mohan, Assistant Professor, Amity University Jharkhand Email: mohan.ashish76@gmail.com
Neha Kumari, Woxsen University, Hyderabad, India Email:anindita.majumdar@woxsen.edu.in
Prof Tafura Khatun, Assistant Professor, Usha Martin University, Ranchi Email:neha.tiwari90492@gmail.com

HR analytics and Industry 5.0 in the Performance Management System of the coal mining industry

( Jyoti Shree Attal, Dr. Reshma Shrivastava )

Keywords : HR analytics, PerformanceManagementSystem,Industry5.0, coal mining sector

EOI : eoi.citefactor.org/11.11224/IUJ.11.01.04

[Abstract]
To keep at par with the ever-changing and cut-throat competitive world, the advent of Industry 5.0 has been a blessing for the field of Human Resources. For making the HR processes quicker and smarter, the arriving of Industry 5.0 and HR analytics have made it possible to make for the HR to measure the performance of the employees easier. This papertalksaboutthenewsoftware’slikeSAP,systemslikePRIDE,CR,VIDHIK,EISandinstallationofnewageAI-enabledmachineslikein-pitcrushingandconveying,photogrammetry and remote sensing, GIS, OITDS, government schemes like UTTAM app, Shakti, Khan Prahari, CMSMS have made the mining sector work more robust, smoother, moving towards sustainable development, reducing human error and incidents in mines. This paper includes about the exciting Balance Scorecard based performance management system ,how it has eased the performance measuring of employees, its dynamic nature and user-friendly approach. To understand with a real-life example, a case study showing how implementationofdisruptivetechnologycanenhancetheperformanceofmines,isprovided.Withtheincreasing economic crises of the fossil fuels, there is need of more industrial, economical, strategic reforms in the mining industry.
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Citation Text :
Jyoti Shree Attal, Student MBA 3rd Semester, Amity Business School, Amity UniversityChhattisgarh Email: jyotiattal317@gmail.com
Dr. Reshma Shrivastava, Associate Professor, Amity Business School, Amity UniversityChhattisgarh

An Empirical Study Of The Critical Influencing Factors Decisive For The Intention To Purchase Online

( Sumit Mishra, Dr. Bhagabat Barik )

Keywords : Internet users, Online shopping, Online shopping behaviour, Palamu.

EOI : eoi.citefactor.org/11.11224/IUJ.11.01.05

[Abstract]
The world has been transformed by mobile phones. With the introduction of the internet - enabled mobile phones, the globe has become a little village where individuals have access to everything they need. People in India have been shopping online since beginning of aughts. Since then, momentum has been rapidly increasing. A number of articles on the subject of internet shopping have been published. The goal of this study was to learn about the inhabitants of Palamu district and their online buying habits. A questionnaire was administered to internet users of Palamu district on the premise of convenience, using a sample size of 500 and a statistical formula. Data being analysed using 384 acceptable questionnaires.Age, marital status, and family size were found to have no bearing on the decision to shop online. Gender, income, education, and occupation all have an impact on whether or not people shop online. Young men are better at using the internet than women. The majority of respondents first learned about online shopping websites from television, next from friends, and finally from newspapers. Some of them learned about it from coworkers, family members, relatives, and magazines. Males have been purchasing online for more than three years, while females have only been shopping for a year. Garments, mobile phones, tickets, and books were purchased in that order by females.Males prioritized buying mobile phones, tickets, consumer electronics, shoes, and books, with a few exceptions for computer and hardware components, video games, software, and leather goods,. The majority of individuals prefer to pay with cash on delivery option, followed by debit and credit cards. People shop online because it saves time, provides cheaper products, allows them to shop at their leisure and convenience, allows them to compare different products and prices, and boosts their product knowledge and information. Furthermore, no significant relationship was found between age, gender, income, and shopping duration and overall satisfaction with online shopping.
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Citation Text :
Sumit Mishra, Research Scholar, Faculty of Management Studies, ICFAI University Jharkhand, Ranchi, E-mail: mishrasumit243@gmail.com
Dr. Bhagabat Barik, Assistant Dean, Faculty of Management Studies, ICFAI University Jharkhand, Ranchi, EEmail: bhagabat.barik@iujharkhand.edu.in

Adoption of AI in transforming Hearing Aid

( Anjan Niyogi, Dr. Pallavi Kumari )

Keywords : Artificial Intelligence (AI), Hearing Aid, Digital Sound Processing (DSP), Machine Learning (ML), Deep Learning (DL), Neural Network

EOI : eoi.citefactor.org/11.11224/IUJ.11.01.06

[Abstract]
"Artificial Intelligence (AI) relates to the ability of computers to handle complex situations around us through advanced complex solving approach. It is used in everyday work of life. We can see its application in as robotic vacuum cleaners or running shoes in consumer durable. Its application can be seen in advanced aeronautic navigation systems as well as in medical computer imaging systems. Many of the scholars have tried to provide a clear distinction between advanced, complex solutions possible in computers and the way the human concepts of ""consciousness"" and ""thinking"" (McCarthy, 2003). Digital technology fulfills major requirements and challenges of the h hearing aid .In the year 1996 digital technology was first seen its application in Hearing aid (HA). There are many situations in which uni-dimensional prediction do not capture the true complexity of sound. A better technique does confirm that signal processing achieves the desired outcome.AI Hearing Aids generally uses Machine Learning (ML) or Deep Neural Network (DNN) for sound synchronization and amplification. This article tries to understand the application of AI in Hearing Aids in the last two decades. In noisy challenging environment when it is difficult to hear AI application have been identified. The improvement in sound processing, reduction in background noise, masking the unwanted sounds are some of the effects it has introduced. Further, the development of technology does brings in the data log which provides the preference pattern and changes accordingly. The article tries to revolve all the development in AI in its future application in HA. "
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Citation Text :
Anjan Niyogi, Research Scholar ICFAI University Jharkhand Email: anjanniyogi@gmail.com
Dr. Pallavi Kumari, Associate Professor ICFAI University Jharkhand Email: pallavikumari@iujharkhand.edu.in

Digitalization and its competency to transform Indian Logistics Industry to adapt Green Logistics

( Soumyajyoti Bhattacharjee )

Keywords : Logistics, Green Logistics, Digitalization, Supply chain, IOT in Logistics, Blockchain, Logistics 4.0

EOI : eoi.citefactor.org/11.11224/IUJ.11.01.07

[Abstract]
Through this paper,in brief, I have tried to illuminate the logistics emergence and growing importance for Industry in respect to delivery of best customer service,optimizing logistics cost. Here in this research paper, it has been tried toemphasizethat how logistics, although being, very important arm of industry, is also responsible for increasing carbon emission. To that context along with whole world, India being a responsible country and emerging power,hasalso committed,to reduce the carbon emission of its part. Now it is a very challenging part of the whole scenario. On one side India must maintain growth trajectory and on the other hand,sufficient effort is enforced to reduce pressure on environment. To balance the equation, digitalization has put forward various option to honour environmental requirement on one hand and maintain growth trajectory on other side. With concept of Industry 4.0, the concept of logistic 4.0 has also gained ground. There are many solution with which, logistics can contribute to reduce the carbon foot print in its domain. In this paper I got opportunity to analyse the matter.
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Citation Text :
Soumyajyoti Bhattacharjee, Research Scholar, ICFAI University Jharkhand Email: soumyajyoti.phd2022@iujharkhand.edu.in

Sustainability of Work Force and Employee Development

( Shalini, Dr. Sandeep Kumar )

Keywords : Sustainable work force, employee engagement, well being,

EOI : eoi.citefactor.org/11.11224/IUJ.11.01.08

[Abstract]
"The evolution of human race from the discovery of fire and invention of wheel to the invention of internet and space technologies has been a long journey and is marked with various transitions, collaborations, coming together of different minds, finding newer ways, optimizing, enhancing etc. The entire human race today is linked and involved together in direct or indirect ways, with everyone having its own share of responsibilities towards the society at large. A very large section of human race is employed and the income as paid work is the primary source of income for the masses. If job quality is improved, it can influence the well being of people across the globe and have defining impact in shaping up the future of mankind. Employers and Human resource managers keep trying to ensure that the people who work for their organization are the best fit for the job and can give maximum output. This is possible if the work force is sustainable, and their constant development is taken care off. Rapid changes in technology, social and demographic transformation, focus on green transition to combat climate change, and impact of Covid 19 with some long lasting implications are changing the way work is being done, the purpose of work and also the location of job. The changes have both challenges and opportunities. Increase in inequality of wages, impact on mental wellbeing, increasing need for re skilling and up skilling is some of the major challenges of the changes in the paid work ecosystem. HR leaders across the globe are talking about a new vision for good work. Managers at all levels need to think alike to make the new vision for good work a reality. This will help the organization on different fronts like employee engagement, work engagement, productivity, consistent attendance, retention. Business enterprise must step up and own responsibility to comprehend governments plan to make jobs better. This will make the whole world a better place. "
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Citation Text :
Shalini, Research Scholar Dept. of Commerce and Management Sarala Birla University, Ranchi Email: shalini2414@gmail.com
Dr. Sandeep Kumar, Dean Faculty of Commerce and Management Sarala Birla University, Ranchi

Digital Initiatives for Empowering Rural Women under DAY - NRLM in India

( Abhinav Bakshi, Bishnu Charan Parida )

Keywords : Women SHGs, Community Institutions, Financial Inclusion, Internet, Mobile Technology, Digital Literacy

EOI : eoi.citefactor.org/11.11224/IUJ.11.01.09

[Abstract]
"India's landscape is changing as a result of advances in information and communication technology (ICT). It is empowering people and bringing about positive social, economic, and political changes in their lives. Through various schemes and projects, the central and state governments have taken several initiatives to bridge the digital divide and promote the digital empowerment of rural women. Deendayal Antyodaya Yojana – National Rural Livelihood Mission (DAY – NRLM) https://aajeevika.gov.in of Government of India is the world’s largest poverty alleviation and women empowerment program. The programme has been empowering 85 million households and supporting 400 million population all across India. In the State of Jharkhand it is supporting 3.6 million households through 2.90 lakh women SHGs (www.jslps.in). Community Resource Persons (CRPs) and women SHG leaders are using smart phones, laptops, the internet, and various mobile apps, i.e., WhatsApp, Gmail, Google Map, YouTube, Google Forms, mobile banking, Google Pay, social media (Facebook), Google MEET, Zoom, with a basic use of computer fundamental operations like the internet, Excel, and Word, etc., in their personal and community work. A lot of rural women who belong to SHGs are being encouraged to learn how to use various technologies. More and more rural women are using digital technology to build community institutions, get access to financial services, improve their livelihood and way of life, and promote social development. There are specialized CRPs like digital didis (master e-book keepers) for SHG bookkeeping and business correspondence agents (BC) for financial and banking transactions. Trainers use Zoom and Google Meet to put on a lot of trainings and orientation programmes. The SAKHAM app is being used for digital literacy. They are also taught how to use LokOS, a new national mobile and web application that SHGs can use to keep track of group information and their financial transactions. "
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Citation Text :
Abhinav Bakshi, Program Executive IT & MIS,JSLPS, JSLPS, E- mail: abhinav.bakshi@yahoo.com M:7903044129
Bishnu Charan Parida, Research Scholar, ICFAI University Jharkhand COO of JSLPS (RDD, Govt. of Jharkhand E-mail:bishnu.p19@iujharkhand.edu.in

Neuromarketing Insights Into Consumer Behavior

( Dr Lipsa Misra )

Keywords : Neuromarketing; Neuroscience; Product sale; Advertising; Bibliometric Analysis; Scopus database; Social media ; Consumer behavior

EOI : eoi.citefactor.org/11.11224/IUJ.11.01.10

[Abstract]
The emergence of neuromarketing has been a game-changer in the field of marketing. This interdisciplinary field combines principles from neuroscience, psychology, and marketing to understand consumer behavior and create more effective marketing strategies. Neuromarketing uses various tools and techniques to measure the brain’s responses to marketing stimuli and gain insights into the consumer’s decision-making process. Parallel to this an eye tracking device is used, which allows the exact identification of the stimulus that produces the reaction from that moment. Also, some neuromarketing companies also use GSR (galvanic skin response) sensors to measure the electrical conductivity of the skin, which is another element that provides information about the consumer's response to various commercial messages.This paper provides an overview of neuromarketing, including its history, theoretical background, and practical applications. The paper also discusses the current state of research on neuromarketing and its potential for future developments. This paper has used the Scopus database to analyze related article between 2007 and 2018. Using neuromarketing research in digital platform and social media taking into consideration both companies purpose and customer benefits. In the paper we talk about the tools used for this purpose, which include magnetic resonance imaging (MRI), brain scanners that identify brain parts that react to different stimuli, and electroencephalography (EEG), devices that measure electrical activity in the brain. The purpose of our article is to show the role played by neuromarketing in the correct understanding of consumer behavior, needs, words and emotions.
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Citation Text :
Dr Lipsa Misra, Assistant Professor Economics Dept. of Economics, BJB Autonomous College, Bhubaneswar, India. Email: lipsamisra @hotmail.com

The Role of Digital Technologies in Enhancing Access to Healthcare for Marginalized People

( Gurudutt, Nishu Kumar )

Keywords : Health Care, Digital Transformation, Technology, Telemedicine, Marginalized People.

EOI : eoi.citefactor.org/11.11224/IUJ.11.01.11

[Abstract]
" The Covid crisis has the taught the whole world the importance of proper healthcare facilities and the role which new age digital technologies can play in improving it. When the crisis began, we witnessed systemic failure of health care infrastructure. The worst hit were the people from marginalized communities and areas without any proper healthcare infrastructure and facilities. But within a short span of time, digital transformation helped these people through telemedicine, remote monitoring, contact tracing, etc. This proved that although upgrading the health infrastructure can take some time, through use to digital technology, the best use to existing facilities can be done in much more efficient manner.

However, greater reliance on digital tools has the potential to increase disparities between those who have skills and access to digital tools and those who do not and thereby existing health disparities. It is therefore important that these new age technologies are not only used to provide health facilities, but are used in such manner that the ones with minimum resources are also covered by its benefits. This paper, will explore the role that digital technologies can play Enhancing access to Healthcare for Marginalized People. The paper will also highlight the existing problems which are hindrance in digital transformation in health care sector. "
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Citation Text :
Gurudutt, Research Scholar, Faculty of Law, University of Delhi Email: gurudutt.clc@gmail.com
Nishu Kumar, Assistant Professor,Faculty of Law ICFAI University Jharkhand Email: Nishu.rai002@gmail.com

The impact of board characteristics and equity ownership on company performance: An empirical study

( Shakeel Ahmed )

Keywords : business, governance , sustainability firm’s performance.

EOI : eoi.citefactor.org/11.11224/IUJ.11.01.12

[Abstract]
To run the business smoothly and efficiently, the business needs to be properly governed and here, the concept of corporate governance comes into the play. An effective corporate governance resolves the agency problem, reduces the agency costs and improves the firm’s efficiency to achieve long-term growth and sustainability. Several studies have confirmed the positive relationship between the good governance and the firm’s performance. Our analysis also confirms the effectiveness of board structure on firm’s performance. The result shows that concentration of ownership significantly improves the firm’s performance by better monitoring and controlling over management’s activities. While, duality of CEO negatively affects the firm’s performance and it is because of the reason of inefficiency of CEO to manage the role of manager’s leader and act as a board’s chairman to make strategic decision, equally. However, proportion of executive directors on the board does not significantly affect the firm’s performance.
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Citation Text :
Shakeel Ahmed, Ph.D. Scholar A N Sinha Institute of Social Studies, Patna Email: shakeel0884@gmail.com

Consumer Behavior in Rural Markets Being Reshaped by Disruptive Technology and Social Media Use (SMU): A Review.

( Manish Kumar, Dr Manish Kumar )

Keywords : Social Media Use (SMU), Disruptive Technology, consumer behaviour, Rural marketing

EOI : eoi.citefactor.org/11.11224/IUJ.11.01.13

[Abstract]
"Almost every area of daily life has changed as a result of the emergence of the Internet, including how consumers connect with one another and learn about product offers as well as how they shop for and purchase goods and services (kim & Lennon, 2008). More consumers are using the internet for a wide range of activities, including shopping and leisure.

There are few studies that have been reported that seek to integrate study findings across studies from a theoretical rural marketing and consumer behaviour perspective, despite the growing interest and attention paid to online consumer behaviour over the past ten years. This literature gap has inspired research into other gaps in the literature as well as this publication. There have been few efforts in relation to rural marketing to incorporate research findings into information systems and other related fields in order to understand online customer behaviour from the perspective of information systems.

The goal of this study is to give a review framework that helps people understand disruptive technologies, such as social media and its impact on marketing to rural areas and other examples. The Howard & Sheth model of consumer behaviour is extended and used in this research as a framework for synthesising findings from the literature. "
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Citation Text :
Manish Kumar, Ph.D. Research Scholar, 2022 batch, ICFAI University Jharkhand Email: manish.phd2022@iujharkhand.edu.in, ORCID-0009-0003-8261-0813
Dr Manish Kumar, Associate Professor, ICFAI University Jharkhand Email: manish.kumar@iujharkhand.edu.in

Development of Emotional Intelligence to manage self and others for Effective Performance

( Bishnu Charan Parida )

Keywords : Emotional Intelligence, Workplace, Behavioural Change, Adaptability

EOI : eoi.citefactor.org/11.11224/IUJ.11.01.14

[Abstract]
"Several research studies have shown that Emotional Intelligence (EI) is essential for accomplishment in family, groups, sports, study, works place and other social settings. Daniel Goleman has rightly mentioned that “If your emotional abilities aren’t in your own hands, if you don’t have self-awareness, if you are not able to manage your distressing emotions, if you can’t have empathy and have effective relationships, then no matter how smart you are, you are not going to get very far.” He also mentioned that “One needs to have 20 percent IQ and 80 EQ to be successful in life.” Emotional Intelligence (EI) is a multi-dimensional concept which has a significant influence on the behaviour of human beings. EI is a person’s capacity to manage his emotions and the emotions of others in a particular setting. EI can help individuals to develop stronger relationships at home, educational institutes, workplace and social settings, feel better about themselves, and do better in many parts of their lives. Emotional Intelligence can be learned and improved through practice and experience. Although some people may have a natural propensity toward high emotional intelligence, yet it is still a set of skills that can be cultivated by anyone. "
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Citation Text :
Bishnu Charan Parida, Research Scholar, ICFAI University Jharkhand E-mail:bishnu.p19@iujharkhand.edu.in

Digital Transformation in Marketing: Prospects and Challenges

( ShivaniWadhwa, Yashvi Grover )

Keywords : Marketing, Digital Transformation, Marketing Strategies, Corporations, Marketing Agencies

EOI : eoi.citefactor.org/11.11224/IUJ.11.01.15

[Abstract]
As the generations continue to evolve, it has disrupted traditional marketing as well as marketing strategies and has created new opportunities for marketing agencies to interact with the clients of the companies. The research is important for the literature because it is not from a single view point rather a detailed study considering all the possibilities and even accounting for the minute impact on the society especially the corporate industry as a whole. This research paper explores the impact of digital transformation in marketing. Nowadays, virtual technologies are remodelling marketing strategies and practices, including the use of social media, Search Engine Optimization (SEO), and large data analytics. The virtual or digital transformation of the marketing industry has led an impact on factors like Digital Data Collection, Digital Analysis, as well as Data Visualisation and the following research paper deals with all these factors. The paper additionally delves into the challenges that businesses face in adapting to these changes, which includes organizational resistance and skill shortages. This study ignites the curiosity by critically analysing the discussed concept showing how far India has to go to come par with the world’s biggest corporations. Ultimately, this research pursuits to provide insights into how corporations can successfully leverage virtual transformation to enhance their marketing efforts and live competitive in cutting-edge swiftly evolving digital landscape.
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Citation Text :
ShivaniWadhwa, Assistant Professor, Jagan Institute of Management Studies shivani.wadhwa@jimsindia.org
Yashvi Grover, Graduate Student, Jagan Institute of Management Studies yashvi_grover_bba20s1@jimsindia.org

A Study on the impact of Real Estate Regulatory Authority (RERA) on the Indian Real Estate

( Prashant Kumar Thakur )

Keywords : Real estate, employment generator, household income, demand

EOI : eoi.citefactor.org/11.11224/IUJ.11.01.16

[Abstract]
Real estate is the second largest employment generator after agriculture and 4th largest sector in terms of FDI inflows. FDI in the sector stood at US$ 24.54 billion from April 2000 to June 2017. By 2028, India’s real estate market size is expected to reach US$ 853 billion, increasing from US$ 126 billionin 2015. The residential real estate is approximately 80% of the entire real estate in India. India’s housing demand is expected to grow in future primarily due to its increasing population, and an expanding economy. Residential real estate has been one of the major asset classes where people have been buying residential properties either for residing into it or as an investment for future gains. The India residential real estate witnessed an unprecedented demand primarily because of emergence of nuclear families, rapid urbanisation and rising household income. The phenomenal growth of real estate attracted the attention of investors and speculator started pumping money in the sector and increased the buying selling activities. This investor led demand pushed the price of real estate to astronomical heights, which recorded an average of 25% increase in price YoY from 2006 and peaked to 30.6% in 2011.
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Citation Text :
Prashant Kumar Thakur, Research Scholar, ICFAI University Jharkhand Email: prashant.thakur12@gmail.com

Shift in Consumer Satisfaction & Consumer Buying Behaviour in Digital Age

( Suvra Das )

Keywords : Consumer behaviour. consumer attitudes. consumer perceptions. consumer culture. Online shopping, online consumer behaviour model, technology, e-commerce

EOI : eoi.citefactor.org/11.11224/IUJ.11.01.17

[Abstract]
"Consumer Satisfaction is the product’s performance according to buyer’s expectations. Consumer behaviour is how consumers think& take buying decision , how the consumer makes decision about spending his/her limited resources, such as time, effort and money for purchasing. There are numerous variables which controls the Customer satisfaction as well as buying Behaviour in current digital Age.

With continuous Technological Advancement Consumer Behaviour is getting changed rapidly along with continuous change in the Consumer satisfaction level, Consumer are now not only “Physical Consumer” they are E- Consumer with successful diffusion of Online Shopping Online Consumer Behaviour is the new usher in the Field of Marketing. Consumer is now Digital Consumer & people are more influenced to associate digitally, Consumer behaviour is having a linkage of Brand perception & for online shopping Brand should be trustworthy. With rapid change in Technology Customer Satisfaction Is also changing its pace and dimension, various new variables are added every day.

To understand the Online Consumer behaviour & Consumer satisfaction, various models &frameworks explains variousvariables, As Online Consumer behaviour is directly linked with Online Shopping which ultimately linked with rapid Technological advancement variables are also fastchanging. The key of this review is to understand the relevance of the existing Model & Framework which best fit in this. "
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Citation Text :
Suvra Das, Research Scholar ICFAI University Jharkhand Email: suvra.das05@gmail.com

Social and Relationship Capital Scenario and Corporate Sustainability – A Study of Selected Companies from Indian Manufacturing Sector

( Dr.Akinchan Buddhodev Sinha )

Keywords : Genesis of CSR; Social and Relationship Capital Scenario; Gauging Sustainability.

EOI : eoi.citefactor.org/11.11224/IUJ.11.01.18

[Abstract]
"Social and Relationship capital has gained strong foothold in the arena of business. Days are gone when corporates considered social obligations as discretionary. However, there were some companies which always cared for the society and did noteworthy work for the upliftment and betterment of the society. But the Section 135 of the Companies Act, 2013 acted as a game changer.

The mentioned section states that every company having net worth of rupees five hundred crore or more, or turnover of rupees one thousand crore or more or a net profit of rupees five crore or more during any financial year must spend every financial year, at least two percent of the average net profits of the company made during the three immediately preceding financial years, in pursuance of its Corporate Social Responsibility Policy.

Now companies from various sectors incur expenditure on various activities covered under social and relationship capital, i.e., corporate social responsibility (CSR) such as eradicating hunger, poverty and malnutrition, promoting health care including preventive health care and sanitation; promoting education, including special education and employment enhancing vocation skills especially among children, women, elderly and the differently abled and livelihood enhancement projects; Ensuring environmental sustainability, ecological balance, protection of flora and fauna, animal welfare, agroforestry, conservation of natural resources etc.

In this research paper, the scenario of social and relationship capital (CSR) will be focused for selected companies of Indian manufacturing sector, as it has been observed that emission of carbon / GHG (Green House Gases) emission tends to be higher in case of manufacturing sector-based organisations. The sample of companies that will be considered for the research study will be eclectic, i.e., companies from diverse industries covered under the manufacturing sector of India, i.e., cement, steel, crude oil and fertiliser . From each mentioned industry two companies will be selected randomly for undertaking analysis of social and relationship capital. Relevant statistical tools will be used to draw inferences pertaining to the social and relationship capital scenario of the companies selected from the above mentioned industries. Further, this research paper will also make an endeavour to reconnoitre the sustainability of the selected companies by gauging their performance on vital financial parameters. "
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Citation Text :
Dr.Akinchan Buddhodev Sinha, Deputy Director The Institute of Company Secretaries of India (ICSI) Noida, Uttar Pradesh, India Email id: akinchanbsinha@gmail.com

Management of ground nut cultivation: enhancing productivity and promoting seed storage

( Divya Chirayath )

Keywords : Agricultural value chain, Notified Area Committees, Agrarian woes, Food security, Landholding, Intervention, Marginal farmers, Green revolution

EOI : eoi.citefactor.org/11.11224/IUJ.11.01.19

[Abstract]
"Jaleswar Block,on the Odisha–WestBengal border in the eastern state of Odisha, India, is one of the four Notified Area Committees (NAC’s) in Balasore district. River Subarnarekha passes through this blockmaking the soil in the village the river side extremely fertile and conducive for agriculture. The are acomprises of mostly marginal farmers and agriculture is the main source of income.Despite the high productivity of the area ,the farmers remain underserved across many stages of the agriculture value chain, especially input supply and information services.

This project is a small attempt to address some of these issues through community participation to help farmers improve their yields. The project mainly involves the introduction of an variety of ground nut with the purpose of increasing yield, promoting proper spacing while sowing and promoting the ecologically sustainable idea of conserving seeds. "
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Citation Text :
Divya Chirayath, Policy analyst, CGBA, Delhi