( Thirupathi Chellapalli & D.V. Srinivas Kumar )
Keywords : electronic recruitment, online recruitment awareness, e-recruitment adoption, e-recruitment portals, demographics.
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The IUJ Journal of Management
ISSN NO : 2347 - 5080 Journal EOI : 10.11224/IUJ.06.01
The IUJ Journal of Management (IUJ-JOM) is the flagship journal of ICFAI University Jharkhand, Ranchi. The aim of the journal is to provide insight into the business and management research. It also creates a platform for the researchers, academicians, professors , practicing management professionals and proponents in disseminating original, theoretical and applied research in the field of management and allied disciplines.
The Journal is a Bi-Annual (November and May), double blind reviewed journal, . . . . .Read more. -
A Study On Online Recruitment (E-Recruitment) Portals Adoption (Usage): Role Of Demographics In Kolkata City
ISSN NO : 2347 - 5080 Journal EOI : 10.11224/IUJ.06.01.01
As global competition persists and industries becoming
more skill intensive, the recruitment of talent workers
becomes essential, and attracting the right applicants at
the right time is getting tougher than ever. The use of
conventional recruitment methods no longer suffices and
timely to attract a sufficient pool of qualified applicants.
Many organizations have turned to adopting sophisticated recruitment strategies or combining various recruitment methods to attract them. . . . . . .Read more. -
A Study on Corporate Governance Practices followed by Selected PSU and Private Banks of India
ISSN NO : 2347 - 5080 Journal EOI : 10.11224/IUJ.06.01.02
According to Confederation of Indian Industries (CII),'Corporate Governance occupies mind space of the government,
regulators, corporate, boards, markets, employees and investors
- almost the entire society - as one of the most important business
constituents given its all-pervasive characteristic'. The
corporate governance mechanism is much more crucial in
the banking sector due to multifold reasons.
Banks serve a crucial link in the nation's financial system, banks are highly leveraged as they accept large amount of uncollateralized . . . . .Read more. -
A Study on Customers' Perception towards E-Wallets in Ahmedabad City
ISSN NO : 2347 - 5080 Journal EOI : 10.11224/IUJ.06.01.03
The payment industry has undergone a drastic shift from
barter system to E- wallets. Customers globally are not
very comfortable with transferring money through the
internet, especially the older generations. Digital wallets
give them the sense of security by acting as a wall between
the bank and the vendor. Since digital wallets have a limit
to the cash that they can hold, any loss—in the event of a
security breach—is limited.
Further, for all the stakeholders a wallet leaves a money trail that helps in solving disputes. . . . . . . .Read more.
Best Paper Awarded
May - 2018
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( Pema Lama & Sujoy Kumar Dhar )
Keywords : Governance, Non-Performing Asset, Bank, Capital Adequacy Ratio.
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The process of liberalization, globalization and opening up the contours of national economies began in the early nineties in many
countries including India. The banking industry has been all along responding to such changes. Banks have adopted several strategies
to change their policies and processes to ensure that they remain fundamentally strong and manage the reforms related to changes
effectively. Millions of depositors keep their hard earned money in banks with the utmost good faith that stability of principal will be
ensured. In order to protect the interest of depositors', strict governance mechanism has to be followed in banking sector. The present
study is explanatory and empirical research in nature and an attempt to understand the conceptual framework, to analyze the
corporate governance practices on the basis of their free float market capitalization listed in the BANKEX [BSE] as on 31st March
2016 followed by some selected public and private sector banks. It also focuses on interdependence of board size, proportion of
executive directors in the board, net profit earned, net non-performing asset accumulated and capital adequacy ratio in Indian
banks.
Citation Text :
Pema Lama & Sujoy Kumar Dhar, A Study on Corporate Governance Practices followed by Selected PSU and Private Banks of India; Vol. 6, No. 1, May 2018.
Pema Lama & Sujoy Kumar Dhar, A Study on Corporate Governance Practices followed by Selected PSU and Private Banks of India; Vol. 6, No. 1, May 2018.
( Dr. Mamta Brahmbhatt )
Keywords : Factors, Buying Behavior, Customer, Software Product, Software Market.
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This paper attempts to study and measure the customers' perception regarding E-wallets in Ahmedabad city. A survey
has been used to collect primary data and 102 questionnaires were used in final analysis. SPSS and Microsoft Excel
have been used to analyze and interpret the data. Graphical Representation, t-test, ANOVAs and chi-square analysis
have been used.Study results show thatpeople are aware and willing about the online payments through E-wallets and
there is a tremendous increase in growth rate after demonetization. Word to Mouth publicity have higher impact on
information spread compare to other methods such as advertisement on social media, Magazine, TV and Government
promotion. So companies and government both should create awareness by organising cashless society
workshops/seminars. This study set out to enlarge understanding of how consumers evaluate E-wallets services in
Ahmedabad city. This paper makes a valuable contribution given the fact that there are only a limited number of
comprehensive studies dealing with the E-wallets services in Ahmedabad city.
Citation Text :
Dr. Mamta Brahmbhatt, A Study on Customers' Perception towards E-Wallets in Ahmedabad City; Vol. 6, No. 1, May 2018.
Dr. Mamta Brahmbhatt, A Study on Customers' Perception towards E-Wallets in Ahmedabad City; Vol. 6, No. 1, May 2018.
( Nancy Kumari & Dr. Pallavi Kumari )
Keywords : Employee Turnover, Retention Strategies, Attrition, Retaining Employees etc.
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Technology is unfolding on many fronts. Innovation in the IT Industry is said to happen when some new attributes are added to the
existing technology. IT companies are recognizing the need and importance of innovation and growth in the economy. The
development in the field of technology is fueling the growth of all other industries. The emerging innovation in the technology is
actually disrupting the business functions and process. This disruption in the technology is bringing the growth curve down of the
companies. A big challenge to accept and adopt this disruption is faced by the industry. Due to the rapid change in the digital arena
some of the companies are facing it as a big time challenge to cope with the change.
There are many factors on which employee retention is depended and identifying this factor at the right time and implementing it rightly is much more crucial. As rightly said that every story has two sides, the same way the other side of employee retention is employee turnover, which means the total number of employees parting every year with the organization. It can be voluntary leaving the organization or Involuntary parting with the organization. There are different policies that encourage the employees to stay with their organization for a longer period of time. Retaining employees does not mean that the organization should or need to retain each and every employee rather it means to retain those employees who have proved to be the best employees for the organization, for example, employees who are good performers, loyal to company rules and policies, contributing towards the growth of the company etc.
As said by David Sirota that “You can't expect people to be committed, to be loyal to an organization, to be engaged in an organization, or to want to stay in an organization if the company doesn't care about them.”
There are many factors on which employee retention is depended and identifying this factor at the right time and implementing it rightly is much more crucial. As rightly said that every story has two sides, the same way the other side of employee retention is employee turnover, which means the total number of employees parting every year with the organization. It can be voluntary leaving the organization or Involuntary parting with the organization. There are different policies that encourage the employees to stay with their organization for a longer period of time. Retaining employees does not mean that the organization should or need to retain each and every employee rather it means to retain those employees who have proved to be the best employees for the organization, for example, employees who are good performers, loyal to company rules and policies, contributing towards the growth of the company etc.
As said by David Sirota that “You can't expect people to be committed, to be loyal to an organization, to be engaged in an organization, or to want to stay in an organization if the company doesn't care about them.”
Citation Text :
Nancy Kumari & Dr. Pallavi Kumari, A study about the Employer's perspectives towards factors influencing Employee Retention in IT Service Industry; Vol. 6, No. 1, May 2018.
Nancy Kumari & Dr. Pallavi Kumari, A study about the Employer's perspectives towards factors influencing Employee Retention in IT Service Industry; Vol. 6, No. 1, May 2018.
( S.M.Vipul & Dr. Nitesh Bhatia )
Keywords : Digitization, Online Payments, Secure transactions, Property/House Tax
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Ease of doing transactions is becoming an inevitable part of any service provider irrespective of private, government or semigovernment
players for its smooth operation. Digitization of property/house tax collection has been a major challenge for Government
of Jharkhand since its inception in the year 2000. The current paper sheds insight on the successful operation of Sparrow SoftechPvt.
Ltd. in the state of Jharkhand along with challenges and issues faced by them during initial set up and at present. The unspoken
expectation of ensuring safety and security of data always existed. However major challenge for SSPL was handling online payments
through Debit/Credit Card along with other offline modes and its real-time reconciliation along with integration – searching, locating
properties and generating reports accordingly.
The paper also attempts to discuss the various impediments like automatic calculation of the property tax, arrears calculation and copy of last payment receipt etc. Gigantic and continuously changing numbers of taxpayers due to the amalgamation of existing properties into single property and creation of new properties from exiting was another set of issues with incessant updating of data and information along with its linkage with the payment system. The paper also discusses various operational issues like name transfer of the property owner and its verification, modification of correspondence details and more importantly communicating the client about due dates and non-payment of their property/house tax, which is the part of the vision of Government for outsourcing the entire digitization to SPPL.
The paper also attempts to discuss the various impediments like automatic calculation of the property tax, arrears calculation and copy of last payment receipt etc. Gigantic and continuously changing numbers of taxpayers due to the amalgamation of existing properties into single property and creation of new properties from exiting was another set of issues with incessant updating of data and information along with its linkage with the payment system. The paper also discusses various operational issues like name transfer of the property owner and its verification, modification of correspondence details and more importantly communicating the client about due dates and non-payment of their property/house tax, which is the part of the vision of Government for outsourcing the entire digitization to SPPL.
Citation Text :
S.M.Vipul & Dr. Nitesh Bhatia, Challenges and Issues in Digitization of Property/House Tax Collection : A Case of SSPL, Jharkhand; Vol. 6, No. 1, May 2018.
S.M.Vipul & Dr. Nitesh Bhatia, Challenges and Issues in Digitization of Property/House Tax Collection : A Case of SSPL, Jharkhand; Vol. 6, No. 1, May 2018.
( Dr. Sukanta Chandra Swain & Dr. Susan Das )
Keywords : Good Governance, Globalization, Democratic Societies, Cross-Cultural
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Countries like India with democratic set up and multi-cultural presence need good governance in the form of premium institutions,
efficient responsible bureaucracies and a thriving civil society that can boost the quality of their most important endowment, i.e., their
own people. In fact, these countries aim at social opportunities and removal of poverty by way of securing justice, empowerment,
employment and efficient delivery of services. But with the constraints like heavy population pressure, multi-faceted wants, paucity
of capital and comprehensive gap between the demand and supply, can it be possible to look forward to fulfill the objectives so
mentioned. The response will be probably 'no'. The way out to reverse the response, owing to empirical facts, is to be a part of
globalization trend and take as much advantage as possible to maximize the societal welfare. Keeping the recent so-called panacea, i.e.,
globalization in the backdrop, this paper tries to highlight, on the basis of descriptive research, the reality of good governance in
democratic societies like India.
Citation Text :
Dr. Sukanta Chandra Swain & Dr. Susan Das, Good Governance in Globalized Era : A Study from a Democratic Cross-Cultural Perspective; Vol. 6, No. 1, May 2018.
Dr. Sukanta Chandra Swain & Dr. Susan Das, Good Governance in Globalized Era : A Study from a Democratic Cross-Cultural Perspective; Vol. 6, No. 1, May 2018.
( Visweswar Kandikonda )
Keywords : Risk Management, industry, potential risks, Enterprise Risk Management
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Risks are inherent to every industry, although the nature of risks might differ between each industry segment. Risks can impact a
particular industry in the form of losses on financial, health, manpower, infrastructural, environment, quality, reputation, etc. More
and more business houses are expanding their foot-print globally which also means increased risk factors to deal with. Therefore, Risk
Management (RM) has become a key focus area within the organisations. Independent RM function is established in most of the
organisations to identify, monitor and control various risks to their business.
RM strategies adopted by an organisation are customized to handle & mitigate potential risks faced by them. Organisations are gradually moving towards Enterprise Risk Management (ERM) which would holistically address the risks at a broader level rather than dealing risks at individual element level. This article analyses the risk elements and risk management processes for a selected set of industries along with a specific focus on Indian IT services organizations.
RM strategies adopted by an organisation are customized to handle & mitigate potential risks faced by them. Organisations are gradually moving towards Enterprise Risk Management (ERM) which would holistically address the risks at a broader level rather than dealing risks at individual element level. This article analyses the risk elements and risk management processes for a selected set of industries along with a specific focus on Indian IT services organizations.
Citation Text :
Visweswar Kandikonda, Risk Management : A brief study on the strategies adopted in selected industries with specific focus on Indian IT services' organisations; Vol. 6, No. 1, May 2018.
Visweswar Kandikonda, Risk Management : A brief study on the strategies adopted in selected industries with specific focus on Indian IT services' organisations; Vol. 6, No. 1, May 2018.
( Praveen Kumar & Dr. Mridanish Jha )
Keywords : Employee engagement, challenges in employee engagement, implementation of employee engagement, Service model.
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Employee Engagement is one of the most talked about program in almost all corporations and has also gained heavy traction in
education and research world. William Kahn, during the early stage, provided the formal definition of employee engagement as "the
harnessing of organization members' selves to their work roles; in engagement, people employ and express themselves physically,
cognitively, and emotionally during role performances”.
Human resource organization is responsible for implementing employee engagement programs to ensure people enjoy the job and are ready to walk an extra mile for the organizational needs. Corporate look for ways to increase the productivity and reduce cost at one end and also look for ways to keep the deep tacit knowledge within the organization on the other. In the corporate world, we have multiple moving parts, on the employer's side, business scenario and business performance expectation and on the employee's side, varying expectation can be attributed to age, gender, educational qualification, social background, personality traits and many more. With so many variables at employees end and all of them carry many to many relationships with other environmental factors, this is where employee engagement becomes complex.
This paper expresses author's understanding of the subject as a researcher and as a corporate professional to present the concept in a simplified and in a holistic way. This paper throws light on the challenges and implementation of employee engagement programs through the series of plan-do-check-act.
Human resource organization is responsible for implementing employee engagement programs to ensure people enjoy the job and are ready to walk an extra mile for the organizational needs. Corporate look for ways to increase the productivity and reduce cost at one end and also look for ways to keep the deep tacit knowledge within the organization on the other. In the corporate world, we have multiple moving parts, on the employer's side, business scenario and business performance expectation and on the employee's side, varying expectation can be attributed to age, gender, educational qualification, social background, personality traits and many more. With so many variables at employees end and all of them carry many to many relationships with other environmental factors, this is where employee engagement becomes complex.
This paper expresses author's understanding of the subject as a researcher and as a corporate professional to present the concept in a simplified and in a holistic way. This paper throws light on the challenges and implementation of employee engagement programs through the series of plan-do-check-act.
Citation Text :
Praveen Kumar & Dr. Mridanish Jha, A study of the Challenges in Implementing Employee Engagement Program with reference to IT organization; Vol. 6, No. 1, May 2018.
Praveen Kumar & Dr. Mridanish Jha, A study of the Challenges in Implementing Employee Engagement Program with reference to IT organization; Vol. 6, No. 1, May 2018.
( Dr. Sweta Singh & Dr. Manish Kumar )
Keywords : Work life balance, management teachers, employee, stress, stress management
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Family and work are the two important points in the life of an adult. The combination of work and life, known as work life balance, has
become an important aspect of the current academic debate (Eikhof, Warhurst, & Haunschild, 2007). A better balance between work
and life is an issue for everyone. It is strongly believed that maintaining a balance between career and personal or family life can be
challenging and impact an individual's satisfaction in his work and personal life roles (Broers, 2005). It has been observed that work
life balance provides for the balanced relationship among work, non- work and family aspects of life. If the work-life is good, the
functioning of the organization will also be in a smooth and proper manner. This paper therefore focuses on an in-depth look at work
life balance considering in view that balance in work and family life is an emerging challenge for both employees and
employers. For this study primary data were collected with the help of a structured questionnaire by using convenience sampling of
200 teachers in management education institution. Secondary data were collected from earlier research work, various published
journals, magazines, websites and online articles.
Citation Text :
Dr. Sweta Singh & Dr. Manish Kumar, Effectiveness of Work Life Balance : A Study of Management Teachers; Vol. 6, No. 1, May 2018.
Dr. Sweta Singh & Dr. Manish Kumar, Effectiveness of Work Life Balance : A Study of Management Teachers; Vol. 6, No. 1, May 2018.
( Dr. Soumitro Chakravarty , Dr. Umesh Prasad & Dr. AmarNath Jha )
Keywords : Corporate Citizenship; Corporate Social Responsibility; Government; State; Corporations;
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With businesses becoming increasingly aware towards their responsibilities towards the society, over the last few decades the term
“Corporate Citizenship” has garnered a lot of attention among all stakeholders including policy makers and practicing researchers all
around the globe. However, till-date the term lacks any universal or formally accepted definition and subsequently a robust theoretical
foundation is also conspicuous by its absence. This paper seeks to explore the concept of Corporate Citizenship relying upon an
extensive review of literature on the subject and aims towards putting forward few crucial dimensions which upon exploring could
lead to a theoretical foundation for the term in management literature.
Citation Text :
Dr. Soumitro Chakravarty , Dr. Umesh Prasad & Dr. AmarNath Jha, Corporate Citizenship : Contextual Issues, Trends and the Road Ahead; Vol. 6, No. 1, May 2018.
Dr. Soumitro Chakravarty , Dr. Umesh Prasad & Dr. AmarNath Jha, Corporate Citizenship : Contextual Issues, Trends and the Road Ahead; Vol. 6, No. 1, May 2018.
(Prof. Rohin Bhatanagar , Dr. Rumna Bhattacharya & Dr. Ratna Sinha )
Keywords : E-commerce, E-Tailing, Cyber Security, online portals.
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Indian E–Commerce is facing cyber security issues since the inception of active contents. Today all consumers are buying and
purchasing products online and transacting online through credit cards and debit cards. The product purchase cycle and web
engineering are regarded to be the safest by all the online portals but still many loop holes are available with regard to cyber security,
server management and protection of consumer database.
Today Social media is playing a vital role through tools like Facebook, Whatsapp, Twitter and many more to follow; all are floating on cloud computing through JAVA scripts and Active X controls. These cloud computing tools are again subjected to cyber distortions through remote substances entering your configurations because of poor server management issues. This study is all about minimizing the threats as India wants to go Digital, but are we ready in terms of Infrastructural facilities? Cyber threats cannot be eliminated but yes can be protected to major extent to avoid consumer loss and their faith of going digital.
Today Social media is playing a vital role through tools like Facebook, Whatsapp, Twitter and many more to follow; all are floating on cloud computing through JAVA scripts and Active X controls. These cloud computing tools are again subjected to cyber distortions through remote substances entering your configurations because of poor server management issues. This study is all about minimizing the threats as India wants to go Digital, but are we ready in terms of Infrastructural facilities? Cyber threats cannot be eliminated but yes can be protected to major extent to avoid consumer loss and their faith of going digital.
Citation Text :
Prof. Rohin Bhatanagar , Dr. Rumna Bhattacharya & Dr. Ratna Sinha, E-tailing through Social Media - A Cyber Security Threat to Indian E-Commerce; Vol. 6, No. 1, May 2018.
Prof. Rohin Bhatanagar , Dr. Rumna Bhattacharya & Dr. Ratna Sinha, E-tailing through Social Media - A Cyber Security Threat to Indian E-Commerce; Vol. 6, No. 1, May 2018.
( Ajit Kumar & Prof. J.K.Choudhary )
Keywords : GST, Indirect Tax, Coal Mines
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The Indirect tax regime in India provides for a complex tax environment due to multiplicity of taxes, complicated compliance
obligations and tax cascading. Under the GST regime, all the key Indirect tax legislations would be subsumed except for few taxes
such as duty on Electricity, Royalty on the extraction of minerals from mines, etc. In Goods and Service Tax Act, the tax is levied on
the supply of goods and supply of services which is different from the taxable events of the current regime that is manufactured, sale or
provisions of service.
As per Section 9 of the Mines and Minerals Development and Regulation Act(MMDR),1957, the holder of a mining lease granted before or after the commencement of this act shall pay royalty in respect of any minerals removed or consumed.
As per Section 9 of the Mines and Minerals Development and Regulation Act(MMDR),1957, the holder of a mining lease granted before or after the commencement of this act shall pay royalty in respect of any minerals removed or consumed.
Citation Text :
Ajit Kumar & Prof. J.K.Choudhary, An Analysis on the Impact of GST on Mining Sector in India; Vol. 6, No. 1, May 2018.
Ajit Kumar & Prof. J.K.Choudhary, An Analysis on the Impact of GST on Mining Sector in India; Vol. 6, No. 1, May 2018.
( S.M.Vipul , Pooja Shukla & Dr. Rakesh Kumar )
Keywords : globalization, entrepreneurs, resources, sustainability, technology.
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Money laundering is an economic menace causing damage to the economic, political and social fabric of the economy. It is a process by
which illegal origin of the criminal proceeds is disguised. The present era of globalization has made the world economy, global village
by making it more interactive, intertwined, interrelated and interconnected but at the same time has unleashed the flood gates of
opportunities for the criminals to expand, grow and prosper. Least developed economies and developing economies like Indian
economy are more vulnerable of being getting into the clutches of money launderers. As developed economies have stronger financial
controls and effective laws to check the activities that leads to the menace. Weak financial system and control existing in least
developed and developing countries provide entry and helps the money launder in establishing their foothold in said countries. This
paper deals with impact of money laundering on the Indian economy and assessment of the appropriateness of a penal provision
present in India for dealing with menace. The conclusion section of this paper throws light upon the penal system prevailing in India
and its worthiness and will help the policy makers and legislators to take decision about having a thought upon making more stringent
penal provision using which the menace can be checked.
Citation Text :
S.M.Vipul , Pooja Shukla & Dr. Rakesh Kumar, Impact of money laundering on the Indian economy and appropriateness of Indian penal provisions; Vol. 6, No. 1, May 2018.
S.M.Vipul , Pooja Shukla & Dr. Rakesh Kumar, Impact of money laundering on the Indian economy and appropriateness of Indian penal provisions; Vol. 6, No. 1, May 2018.
( Jyoti )
Keywords : Leadership qualities, rural women entrepreneurship, corporate women.
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Both rural and corporate women lead in different ways. Leadership theories like Trait theory, Behavioral theory and
Transformational theory makes one to understand leadership qualities in an individual. This paper tries to identify the
leadership qualities between rural women entrepreneurs and corporate women and relationship of education and socioeconomic
status of women for their enterprising leadership qualities. Regardless of education and socio- economic
status, numerous common qualities of business women- either rural or corporate can be marked which facilitate them to
accomplish and turn out as more productive and efficient business leaders.
Citation Text :
Jyoti, Leadership qualities, rural women entrepreneurship, corporate women; Vol. 6, No. 1, May 2018.
Jyoti, Leadership qualities, rural women entrepreneurship, corporate women; Vol. 6, No. 1, May 2018.
( Dr. Mohit Kumar )
Keywords : Liberalization, Independence, Vibrant, Infrastructure, Marketing, Juncture, Investments.
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The downstream oil sector in India is today at a crucial juncture. The rising domestic as well as international demand presents sizable
opportunities to the sector. In this context, it is critical that a right mix of business strategies is applied. Indian downstream oil
companies have strategically chosen their investment plans in pursuit of expanding their scope in the international market and
integrating into the entire value chain through investments E&P and petrochemicals.
Citation Text :
Dr. Mohit Kumar, Petro-Products and India's Oil Sector - A Study; Vol. 6, No. 1, May 2018.
Dr. Mohit Kumar, Petro-Products and India's Oil Sector - A Study; Vol. 6, No. 1, May 2018.
( Dr. S. K. Padhi )
Keywords : Retail Management, Service Management, Service Quality.
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Organised Retail sector has been fast developing in India particularly in post reform period. Initially, it was confined to Metro and Big
cities. In due course of time this sector has been expanding to small towns. This paper is a modest attempt to study the service
management and qualities through customer's perception, particularly in Balasore Municipalty of Odisha.
Citation Text :
Dr. S. K. Padhi, Customer's Perception of Organised Retail : A Case Study of Balasore Municipality; Vol. 6, No. 1, May 2018.
Dr. S. K. Padhi, Customer's Perception of Organised Retail : A Case Study of Balasore Municipality; Vol. 6, No. 1, May 2018.
( Harsha Bhargavi Pandiri )
Keywords : Social media, 1% rule of thumb, Users and gratification, social interaction, print media and electronic media.
[Abstract]
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Emergence of social media has changed the communication among all the spheres of individual's life. The study examines the use of
social media platforms, namely Facebook, YouTube, Twitter, what'sapp, wechat among the print and electronic media journalists
working in Hyderabad city. It also finds out the 1% rule of thumb in comparison with the participation of print and electronic media
journalists. A survey approach is used to understand why and how people actively seek out specific media to satisfy specific needs.
Why do Journalists use media and what do they use them for? Users and Gratification Theory (UGT) discusses how users deliberately
choose media that will satisfy given needs and allow one to enhance knowledge, relaxation, social interactions/companionship,
diversion, or escape. The social media audience members are not passive consumers of media. Rather, the audience has power over
their media consumption and assumes an active role in interpreting and integrating media into their own lives. Unlike other
theoretical perspectives, UGT holds that audiences are responsible for choosing media to meet their desires and needs to achieve
gratification. This theory would then imply that the media compete against other information sources for viewers' gratification. The
study has utilized primary data from journalists of print and electronic through random sampling method.
Citation Text :
Harsha Bhargavi Pandiri, Social media, 1% rule of thumb, Users and gratification, social interaction, print media and electronic media; Vol. 6, No. 1, May 2018.
Harsha Bhargavi Pandiri, Social media, 1% rule of thumb, Users and gratification, social interaction, print media and electronic media; Vol. 6, No. 1, May 2018.
( Pradeep Kumar Hazari )
Keywords : Dairy, feed industry
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This paper has tried to bring out the facts and figures along with insights and analysis about the Indian feed industry. The analysis may be
useful for policy makers, dairy players and stakeholder to understand the gaps and issues related to feed industry thereby impact on dairy
development in India.
Citation Text :
Pradeep Kumar Hazari, Indian Feed Industry - A Trend Analysis; Vol. 6, No. 1, May 2018.
Pradeep Kumar Hazari, Indian Feed Industry - A Trend Analysis; Vol. 6, No. 1, May 2018.