( Dr. Seema Laddha )
Keywords : Food aggregators, consumer behavior, restaurants, demographic factor.
EOI : eoi.citefactor.org/10.11224/IUJ.07.02.01
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Food is all that we survive on and live for! Be it a tiring day, a busy schedule at a workplace or anything but what makes
us happy at the end, is, of course, the platter of delicious food served. It not only leads to the satisfaction of the tummy but
also gives immense happiness. In the era of urbanization, thousands of millennials moving to cities for work or education
purposes for their well-being. This led to difficulties for them to cook food on their own or eat the same presented food
daily basis. Also changing lifestyles to prepare food at home when they have a sudden uniformed guest or wanted to
organize the party, all these reasons along with the advancements in technology have led to the development of the online
food aggregator market.
The Market for online food aggregator's especially metropolitan cities is increasing day by day. The reasons for the wth as mention above are women workforce, hectic schedule, and disposable income and so on. But there is a question of whether the behavior of consumers correlated to demographic factors? This paper aims to identify the relationship between demographic factors and understanding of the online market and behavior of consumers towards it. It also provided information on the relationship between restaurants with online. The finding of the research after analyzing the data by using correlation matrix shown that there is no correlation between the demographic factors and related behavioral parameter that is a willingness to order, awareness of terms & condition, knowledge of available restaurants, trust on payment mode. But there is a significant correlation between frequency and occupation.
The Market for online food aggregator's especially metropolitan cities is increasing day by day. The reasons for the wth as mention above are women workforce, hectic schedule, and disposable income and so on. But there is a question of whether the behavior of consumers correlated to demographic factors? This paper aims to identify the relationship between demographic factors and understanding of the online market and behavior of consumers towards it. It also provided information on the relationship between restaurants with online. The finding of the research after analyzing the data by using correlation matrix shown that there is no correlation between the demographic factors and related behavioral parameter that is a willingness to order, awareness of terms & condition, knowledge of available restaurants, trust on payment mode. But there is a significant correlation between frequency and occupation.
Citation Text :
Dr. Seema Laddha, Impact of Consumer Demographics on Usage of Online Food services; Vol.7, Issue.2, Dec 2019.
Dr. Seema Laddha, Impact of Consumer Demographics on Usage of Online Food services; Vol.7, Issue.2, Dec 2019.